How to Get Quality Backlinks for SEO: The 6 Smart Ways

by David Zheng

Last updated on November 30th, 2018

To learn how to get backlinks is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic.

But you have to be cautious with how to build quality backlinks.

Links have been a major part of how Google and other search engines determine how trustworthy a website is from the beginning.

They viewed each link as a sort of recommendation, so the more links a website had pointing to it, the more credibility it would hold, and the higher it would rank in search results.

Unfortunately, some site owners and SEOs attempted to “game” this process by acquiring links through questionable tactics.

Since then, many of Google’s updates have largely been about getting ahead of these suspicious link-building efforts.

We’re now at a point where only very “white hat,” or ethical, link building methods still reliably work.

It’s basically impossible to beg, borrow, steal, or buy quality backlinks in a way that will boost rankings. For site owners that used to rely on shady link-building tactics, this is bad news.

But if you’re willing to put in the time it takes to earn valid links, it’s still entirely possible to boost your credibility (and rankings).

That’s why in this post, I’ll explain six smart ways to earn legitimate, high-quality backlinks that will help show Google and other search engines that your site is worthy of high rankings.

Why does backlink quality matter for SEO?

Links have always been an important factor in how search engines like Google rank websites in their results, and that still holds true today.

Search engines essentially view each link to your site as a vote of confidence in the quality of your content.

After all, if another site is willing to cite you as a source or direct their users away from their own site in favor of one of your pages, you must be offering something of value.

So the more links you have pointing to your site, the more trustworthy your site will appear.

Unfortunately, Google hasn’t released specifics on how it measures credibility, or how reputable it considers your site. But there are plenty of tools that can give you an idea of how trustworthy your site appears.

Many of these tools center on domain authority. This metric is based on a site’s link data, age, popularity, size, and trust-related indicators, and is scored on a scale from one to 100.

Essentially, the higher your domain authority, the easier it will be for your site to earn high rankings in search results.

You can get an idea of your site’s authority using Website Authority Checker.

website authority checker quality backlinks

Enter your URL, complete the required CAPTCHA step, and click “Perform check.”

Then, you’ll see your site’s domain authority score, as well as the number of total external links pointing to it.

domain authority quality backlinks

As you work to earn links to your site, you can periodically check in on this metric and see how your efforts are impacting your authority.

And as you increase your domain authority, you can be confident that you’re boosting your site’s ability to rank in search results.

Just take a look at this graph from Backlinko illustrating how high authority correlates with high rankings.

domain authority rankings quality backlinks

The average domain authority of the first few results from this study is a bit confusing, as the sites ranking in the first position had, on average, a lower domain authority than the sites ranking in the second position for any given search query.

Even so, it’s clear that the sites ranking in the top half of the first page had a higher average domain authority than those ranking in the bottom half.

It’s important to keep the focus on quality as you build links to your site.

This can be challenging in the face of evidence showing that the total number of unique referring domains also correlates with high rankings.

referring domains rankings quality backlinks

You might think that the more links, the better.

And that’s true!

But only if your links are coming from trustworthy sites.

A handful of rightfully-earned links from authoritative sites will have a much more positive impact on your rankings than dozens of purchased links from spammy sites.

And it’s not just that links from low-quality sites won’t help your visibility in search results — they can actually harm your chances of ranking well.

In 2012, Google started penalizing site owners who were using link schemes to manipulate its algorithm. This included buying or selling links, excessive link exchanges, large-scale “article marketing” campaigns, and using automated programs to create links.

The search engine started issuing manual penalties, which are instances in which a human reviewer determines that a site is violating Google’s quality guidelines.

These penalties can still be issued today, but Google’s algorithm has also become more sophisticated in detecting unethical link practices.

This started with the release of their first “Penguin” update, which was designed to automatically identify link spam and manipulative link building practices.

Before this update, the total number of links pointing to a site played a much larger role in that site’s ability to rank well.

But after it was released, and as it continues to be updated, Google has become better at ensuring that natural, authoritative, and relevant links are given more weight.

And on the flip side, these algorithm updates are designed to make sure that sites with manipulative and spammy links aren’t rewarded for their actions.

So as you build links to your site, make sure that you’re doing so in a way that doesn’t involve violating Google’s Webmaster Guidelines.

Don’t pay for links, participate in link schemes, or attempt to game the system in any other way.

As search engine algorithms continue to develop and become more advanced, these tactics are more likely to harm your rankings than to improve them.

And even if Google’s algorithm doesn’t pick up on your attempts immediately, you could still be hit with a manual penalty in the future.

So even if they boost your rankings in the short term, these methods simply aren’t worth your time.

Instead, focus on building natural and getting quality backlinks that provide value to users.

confetti report crazy egg

How to Get Backlinks for SEO in 2018 (The Best Link Building Techniques)

As you may have guessed, establishing a solid number of this type of link is a bit more challenging than paying a few other site owners to cite one of your pages.

But with the following six strategies, it’s entirely possible to build a backlink profile that will help you improve your rankings and have a lasting, positive impact on your search visibility.

Read all the best link building techniques and find out how to get high quality backlinks to your website:

1. Guest posts

“Guest posting” is the practice of contributing free content to another website or blog in exchange for a link back to your own site.

These links can either be placed in the author bio section or used to cite information within the body of the post.

This has long been a popular link building method since it’s a win-win for both sites: One gets free content to share with their audience, while the other earns a high-quality link.

Or at least that’s how it’s supposed to work.

Unfortunately, some site owners have taken advantage of this tactic by using poorly-written, unhelpful content to earn links to their site.

They hire article writers with little to no experience in the topics they’re writing about, then pitch these low-quality articles to a variety of sites, whether the content is relevant to their audience or not.

As a result, Google has issued warnings about guest posts.

This discouraged lots of site owners from wanting to use this link building strategy — and understandably so.

But high-quality, relevant guest posts are different from the mass-produced, low-value posts that were a staple of many SEO strategies a few years ago.

When done right, with a focus on providing helpful, high-quality content, guest posts can still be an effective link building tool.

So, how can you use this tactic correctly?

The first step is to identify appropriate sites to which you can contribute.

The seemingly obvious choices here are well-known industry publications. If there are any within your niche that accept article submissions, that’s a good starting point.

But traditional editorial sites are by no means your only option — or even your best option.

And one of the easiest ways to uncover those other options is by scoping out your competitors’ guest posts.

If a site was willing to publish a post from a business similar to yours, there’s a strong chance they’ll be open to accepting a contribution from you, too.

And uncovering those sites is easier than it might sound.

To demonstrate this process, I’ll use Neil Patel. Since he’s been contributing guest posts to various sites for years, we’ll have plenty of search results to work with.

First, you’ll want to use advanced search operators to narrow in on the type of pages you’re looking for.

In this example, we want to find all of the places Neil’s name has been published along with the phrase “guest post,” since most sites use this phrase to let their readers know when a post was contributed from an outside source.

We’ll also want to exclude results from his own website and company websites.

To find pages that match this description, we can search for his name and “guest post” in quotation marks, then the domains we want to exclude preceded by a minus sign, like this:

“Neil Patel” + “guest post” -neilpatel.com -quicksprout.com -kissmetrics.com

quality backlinks guest post neil patel

In this case, the HubSpot and Forbes results are the only ones that are actually guest posts by Neil Patel. The others simply mention him in pieces about guest posting.

This is an issue that’s fairly unique to guest contributors within the digital marketing industry.

Still, the solution is another search operator that can be helpful to anyone researching their competitors’ guest posts.

In addition to the operators we used to get this first set of results, we can search specifically for pages that name Neil Patel as the author — so we won’t get anything that’s about or just mentions him.

We can do this by searching for his name in quotation marks and using the search parameter “inurl:author.”

quality backlinks guest post example

The results of this search are more in line with what we’re looking for, and more helpful for identifying possible guest post opportunities.

If you were a direct competitor of Neil Patel’s, any of the sites in the screenshot above could be valid guest post targets.

You can also use Ahrefs’ Content Explorer tool to identify content written by a certain author, too.

Just enter the author’s name as a search term using this format:

Author:“Author’s Name”

Make sure there’s no space between the colon and the first quotation mark, and click “Explore.”

quality backlinks ahrefs tool

This is much better than the results we got from Google.

Not only are we seeing more of what we’re looking for, but we have sharing and backlink data right there in the sidebar.

This provides a list of all of the sites that have been willing to publish content from a specific author, along with metrics that let you evaluate those sites at a glance.

Repeat this process for any other competitors you want to research. Then, it’s time to start pitching.

For each site you want to pitch, do a site search for phrases like “write for us” or “contribute.”

crazy egg contribute quality backlinks

This will help you determine the best way to get in touch about contributing a guest post. But before you submit a pitch, make sure to review any guidelines each site has.

Every established site owner and editor is familiar with this link building strategy, and many of them get dozens of pitches per day. Take the time to follow their pitch requirements, and you’ll be much more successful in your guest posting efforts.

Then, once an editor accepts your pitch, create content that’s genuinely valuable to their audience.

Spammy, low-quality posts won’t help your link building efforts — and many site owners won’t even publish them in the first place.

That being said, it’s in your best interest to look for opportunities to link to your site within the body of your post.

Most blogs and publications will include a link to your site within your author bio. But beyond that, incorporate a link of two within the main text if you can. Google values contextual links more than those in less prominent places and will reward you accordingly.

Place it where it makes sense, and use anchor text that refers to its content, not to your brand. This way, it’s clear that you’re not attempting to deceive readers — because they’ll know exactly what you’re linking to within your post.

2. Public relations

To some digital marketers, “public relations” might sound more like a traditional marketing strategy.

And in a technical sense, it is.

But in the context of link building, the term simply refers to the practice of using the same methods to get backlinks that you might use to get press.

One of the best ways to do this is to get cited as a source in a news article or other online content.

In the past, the only way to do this was to hire a publicist with connections to journalists and prominent publications.

Today, you can eliminate the need for this third-party help by signing up for Help A Reporter, or HARO. This service allows journalists to put out calls for sources within their daily newsletter.

Indicate which areas you have expertise in, and you’ll get a daily list of journalist needs that are related to your skills directly in your inbox on a daily basis. Then, you can reach out to these journalists — and if they’re interested in what you have to say, they’ll cite you as a source.

You might also consider classic PR moves like press releases.

Bloggers and journalists are constantly looking for new information, so whenever your business accomplishes something significant, make the announcement and details easy to find.

Though this doesn’t guarantee press coverage, it means you’re more likely to be linked to in articles related to the subject than companies who don’t make their accomplishments easily accessible online.

Press releases can also be added to directories and databases, making them an even better SEO tool.

But if you choose to use this strategy, remember that where most people get press releases wrong is over-optimization of anchor text.

This is the practice of stuffing keywords into anchor text unnaturally — and it’s one of the factors most likely to trigger a Penguin penalty.

So as you write press releases, only incorporate links where they make sense, and write your anchor text in a way that flows naturally.

It’s also important to note that even when your company gets mentioned as the result of a press release, there’s no guarantee that the people referencing you will give you a link. Sometimes, they’ll simply mention your brand.

When that happens, you’ll want to reach out and ask the author or editor to add a link to your company’s site.

You can stay on top of this by setting alerts for your brand name and any other prominent names within your company.

There are many tools you can use to set these alerts, but one of the easiest is Ahrefs.

Navigate to Alerts > Mentions > Add Alert > Search Query > Daily > Add.

quality backlinks google alert

Add the term you want to monitor, along with your email address. Then, whenever a site publishes a new page mentioning your tracked term, you’ll get a notification — so that if they forgot to cite you as a source, you can get in touch as quickly as possible.

You can also use this to track your competitors.

If you’re looking to expand your link building strategy, this is a great way to stay on top of how others in your industry are earning publicity and links.

You’ll essentially be notified each time one of your competitors earns a link — giving you the opportunity to dig into their strategy and possibly replicate their success.

3. Broken link building

Even reputable, well-maintained websites suffer from broken links.

Each link on a site originally links to another page online. But because websites often move their content around, some of those links will eventually “break,” or point to pages that no longer exist.

When a user clicks on a broken link, they’ll arrive on a 404 error page telling them that the content they’re looking for no longer exists.

This not only provides a poor user experience but also makes it difficult for search engines to efficiently crawl and index websites.

Broken link building fixes this — and is a great way to build valuable links.

This strategy involves finding broken links on other websites, identifying the content they originally referred to, then offering the site the chance to replace their broken link with a valid link to relevant content.

That content, of course, will be on your site.

With this strategy, everyone wins. The site owner will have fewer broken links. Their visitors will see more up-to-date, useful content and fewer 404s. And you’ll get a high-quality backlink.

If you approach this strategy correctly, it’s an effective way to get the same results you’d see from a guest post, but with much less effort.

Instead of creating brand new content and giving it away, you use the content you already own to earn a link.

And if you don’t already have content that meets your target site’s needs, it could also be worth your time to create something new.

Unlike a guest post, you’ll have complete ownership over whatever you create. So even after your target site uses it to fix their broken link, other sites can cite it as a resource, too.

So, the worst case scenario?

Even if your target site doesn’t add a link to your new content, you’ll have a new blog post on your site.

But I’m getting ahead of myself. First, you’ll need to start by identifying a site that you’d like a backlink from.

If you already know which sites you’d like to earn links from, check out those sites in Ahrefs and identify the pages on which they have broken links.

You can use Ahrefs Broken Link Checker tool to identify backlinks that aren’t working.

For example, let’s look at Copyblogger, a popular copywriting blog. If we wanted to locate broken links on their site, we’d simply enter their URL into the tool’s search bar.

As you use this tool, remember to focus on the outgoing links section. Otherwise, you’ll be looking at broken backlinks that lead to Copyblogger, not from it.

quality backlinks examples

You’ll also want to make sure that the links you find are dofollow links, as these pass the most value to their targets. Select “Dofollow” from the drop-down under Broken Links, and you’ll only see links that meet the criteria.

pasted image 0 169

Once you identify a broken link that looks like its subject is relevant to your business, click on it to visit the page. You should see a 404 error page on the target site’s domain.

For example, from the screenshot above, I followed the third broken link under “21 Ways to Create Compelling Content When You Don’t Have a Clue.”

The anchor text, “why interviews are great for blog content” gives me a pretty good idea of what the subject will be. The URL, “http://clevermarketer.com/interviews-blog-content.html,” tells me the same story. And it’s a 404.

This means that the post on Copyblogger is likely citing a source that explains why interviews make for great blog content.

Or at least a source that used to cover that topic.

But now, if I follow that link, I see an error page.

quality backlinks clever marketer

If I have content on my site about this topic, this could be an easy win.

All I’d have to do is double check the Copyblogger post to make sure that the content on my site is in line with the point they’re making. Then, I could reach out and offer it as an easy fix for their broken link.

And if I didn’t have any content on the subject, but wanted to go after this opportunity anyway, I could start by checking out what the original target was about. Then, I could craft something that replaces it and surpasses it.

Fortunately, just because the content isn’t there now doesn’t mean we can’t see it. The easiest way to access this information is to use Internet Archive, which will let you search for what was located at a given URL in the past.

internet archive

Simply enter the URL of the broken link target you want to check out, and you’ll see its history.

Using the same page about interviews and blog posts from above, entering this URL will show the following graph:

pasted image 0 164

It looks like the post went up in 2011 and stopped working in 2013.

Next, we’ll navigate back to 2013 and select one of the crawl dates highlighted in blue on the calendar.

This might take a while to load. But once it does, we can see the original article:

pasted image 0 176

Now, we have everything we need to write a better, more comprehensive, more detailed version of the original. And one that doesn’t deliver an error message.

If I decided to write this content, I could post it on my blog, then contact the website and let them know about their broken link — and my solution.

That might look something like this:

“Hey, you have a broken link! I just wrote a piece of content that would fit with the link. Do you want to change the destination of the link so it links out to my content?”

If they like my content, I earn a new link.

4. Skyscraper content

Skyscraping is the process of finding content in your space that’s already awesome, and then out-awesoming it.

This concept was originally popularized by Brian Dean of Backlinko and is still a great way to come up with valuable content ideas that will earn links to your site.

In fact, after executing this process on an already-popular post about Google’s ranking factors, Dean dramatically improved the page’s backlink profile.

skyscraper referring domains quality backlinks

So, how can you achieve similar results for your site?

A simplistic way to do this might be to think, “Hmmm, 101 Ways to Improve Your Email Marketing is doing incredibly well. I’ll do 1,001 Ways and clean up!”

It might work. Or you might create something that’s bigger without being better.

More points, more words, and more pictures don’t always mean more value for the user.

Instead, look at the content you’re skyscraping and ask yourself:

  • Which questions go unanswered?
  • Which instructions are hard to follow?
  • Who isn’t getting served here?

Shoot for quality, even though it’s the toughest thing to quantify, and you’re more likely to come out ahead.

If you have a specific competitor in mind, you can start skyscraping by using Ahrefs’ Site Explorer to look for pieces in your niche that are doing particularly well.

We’ll use Copyblogger again to illustrate how this works.

Enter your target domain and select Site Explorer > Pages > Best by Links.

This report will show the most linked-to pages on the entire domain.

pasted image 0 171

The idea here is that if lots of other sites are willing to link to these pages, they’ll be willing to link to similar pages on your site, too.

But many of the top pages in these reports won’t work.

In the screenshots above, for example, many of the pages directly reference Copyblogger, or they’re generic, or there’s not much to be done with them.

But keep scrolling down, and you’ll see some with potential.

pasted image 0 162

One of these could be a skyscraper candidate: #49, How to Write Interesting Content for a “Boring” Topic.

Next, we can evaluate the page by dropping the URL for that page into Site Explorer and selecting URL:

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Then, check out the search data…

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… as well as backlink data (including referring domains)…

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… and anchor text clouds.

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All of this data will give more insight into how valuable each page is to its domain, as well as how other sites are linking to it.

Then, once you’ve identified the page you want to skyscrape and have created content that outdoes the original, go back to Ahrefs and check out the referring domains for the original piece of content.

pasted image 0 155

Here, you’ll see all of the backlinks that link to the page. In this case, those links are from Moz.com, Entrepreneur.com, and SearchEngineJournal.com.

These are the sites you’ll want to reach out to in order to let them know that your content exists and suggest it as a resource for their readers.

5. Compile a resource

Many of the links you build to your site will be to blog posts and other informational pages. These are typically made up entirely of your own original content and are an effective way to build credible links.

But the content you create to earn links doesn’t always have to be 100% original.

Of course, I’m not advocating for plagiarizing or re-publishing other sites’ content.

Instead, you can look for ways to compile research and other information that’s relevant to your industry in a helpful, user-friendly way.

Essentially, your goal here is to create something of value, then give it away for free.

For example, how often do you think people link back to Content Marketing Institute’s B2B Content Marketing 2016 report?

We can take a look using Ahrefs.

quality backlinks ahrefs content

As you can see in the screenshot, there are 1,516 unique domains linking to that one piece of content.

And the content essentially a compilation of statistics and survey data.

If you want to replicate this strategy, the key is to create resources that are useful to people in your space. This way, they’ll want to link back to you when they use them in blog posts or other content.

And your resources don’t have to be entirely original research, either. You can start by creating a compendium of information from different places, gathered together, and presented with one group of people’s needs in mind.

You can build resources by using the same methods you’d use to create any other kind of content on your site. Find out what people in your space want to know by looking at the content they’re consuming, identify any information gaps, then look for ways to address those gaps.

6. Find competitors’ backlinks and “steal” them

I mentioned above that if a site links to a competitor, they’ll probably link to you, too.

And while we’ve looked at ways to figure out which sites are linking to specific competitors’ domains, you can also use tools to identify additional sites that are ranking for your target keywords and determine how they’ve achieved their level of authority.

For example, let’s say we want to rank for “Halloween email marketing.”

The first thing we’d see after searching for this term is some truly appalling puns.

pasted image 0 173

“Sanity check” these results for relevance, duplication, and, well, sanity. Make sure you remove any duds.

In this case, GetResponse, Pure360, and Adestra all make sense. But Tax.ThomsonReuters.com? Probably not.

Then, take those domains over to Ahrefs and drop them into the Link Intersect tool.

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Leave “But doesn’t link to” blank and click “Show link opportunities.”

This will show you a list of sites that link to all the domains you entered.

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If you get a list like this, with generic stuff that’s not of much use to you, you’ll need to shrink the number of domains a little.

Go back through and remove some of the less likely candidates, then try again.

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This time, the results are much more useful.

There are domains like TheEmailGuide.com, CustomerThink.com, and OnlineMarketingandSEO.com here. They would make good backlink targets.

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Then, you can look for opportunities to contribute to these sites in the form of guest posts or replacements for broken links.

Alternatively, you can take a more in-depth approach by analyzing the backlinks to the specific URLs that are ranking for each of your target keywords, instead of the domains as a whole.

This approach involves a lot more work, but it’s a highly effective way to get a natural backlink profile that will help you achieve the rankings you want.

Start by collecting URLs, rather than domains, for each keyword.

Keeping with the same “Halloween email marketing” example, we’d pick up the top ten organic results and take them over to Ahrefs.

Then we’d drop them into Site Explorer and select Backlinks.

When I did this, several of the top search results had just one or two backlinks, but GetResponse’s infographic had ten from unique domains.

The next step is to go through the links and figure out how the competitor acquired each link.

Then, you can determine whether their approach is something you can replicate for your own site.

For example, if you determine that one of the links is from a guest post, that might be the way to earn a link from that site.

If they scored the link by adding the site to a directory, that could work, too — as long as it’s specific to your space and the quality is high.

Here’s a checklist of the strategies to get the best backlinks to your website:

1. Guest posts
2. Public relations
3. Broken Link building
4. Skyscraper content
5. Compile a resource
6. Find competitors’ backlinks and “steal” them

Do you want more strategies to build unique links to improve your SEO rankings? Take a look at the video bellow:

Conclusion

Link building remains one of the most effective ways to rank better and drive more traffic that’s also more accurately targeted.

But how to get backlinks in 2018?

As older methods become useless or actively harmful, “white hat” techniques will become all but indistinguishable from content marketing.

This means that the winning edge in search results will go to marketers who know how to implement advanced link building techniques that tie their domain to the right sites.

How do you build high-quality backlinks for your site?

47 Comments

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David Zheng

David Zheng is the Editor in Chief at CrazyEgg, Founder of GrowthWit and WiseMerchant and the Head of Growth at BuildFire. He helps influencers, ecommerce brands, venture backed startups, and Fortune 500 companies grow their traffic and revenue online.

47 COMMENTS

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  1. kanchana says:
    May 4, 2018 at 8:56 pm

    Informative article! You can also use SEMrush for link building. I found it to be a very useful SEO tool.

  2. Adrian Crisostomo says:
    April 26, 2018 at 10:34 pm

    Hi David,

    I just became a link builder, I paid for ahrefs and had no idea how to use all the tools other than checking of backlinks and thinking of topics that will do good for guest posts and skyscraper.

    Man, I didn’t know anything about broken link building until this article. I was surprised how easy it was for ahrefs to do that for me. I was reading some articles on broken link building and I would end up clicking all the links I can see in a website related to my niche.

    Thank you so much for this!

  3. Chandan says:
    April 13, 2018 at 4:56 am

    Thanks so much for the tips, it will help people like me with new blogs.

  4. kodulehe tegemine says:
    April 9, 2018 at 1:30 am

    Thanks Richard!

    This information it’s very helpful and important for me.

  5. Harish Ratanpara says:
    March 22, 2018 at 7:36 am

    To increase our websites rank in SERPs, the backlink is most important. Thanks for sharing this great tips, it’s like a gold bar.

  6. Jad Zakka says:
    March 7, 2018 at 10:18 pm

    Informative article! You can also use SEMrush for link building. I found it to be a very useful SEO tool.

  7. Rohit says:
    February 28, 2018 at 11:31 pm

    Really good article, but do “Blog Commenting Method” still work in 2018 SEO???

  8. Amit shakyawar says:
    February 15, 2018 at 2:46 pm

    Thanks for this information it’s very helpful and important for me

    • Anonymous says:
      February 16, 2018 at 1:07 am

      it’s very helpful

  9. February 13, 2018 at 4:12 pm

    Hi Priya, thanks – glad you liked it! Was there anything you wished was here, but wasn’t?

    • Taniya Patel says:
      April 14, 2018 at 9:25 am

      Thanks Richards, This information is very useful for me. I will defiantly apply for my website. Keep it up.

  10. Anonymous says:
    January 1, 2018 at 7:05 am

    Thanks Richard!

    Love the way you provide the info in depth, what are your suggestions about blog commenting. Is this safe for SEO and is it still working?

  11. Ashwani says:
    December 20, 2017 at 6:26 pm

    Hi Richard,

    I am a new blogger and these days i am reading lots of articles on backlinks. almost everyone is saying the same thing on backlinks. but some of them are saying backlinks are not so important now, rather they are saying to work on content and Google will automatically keep you in ranking.

    what you say do we need to spend time on backlinking, if yes how much time?

    Thanks in advance…

  12. Binosh says:
    December 7, 2017 at 11:19 pm

    Thank you, Richard
    A well-explained article, guest posting gave lots of traffic for me and I still believe in it.
    I have a doubt, Does expired domain with some backlinks is good for SEO?
    Thank you.

  13. jawad says:
    October 17, 2017 at 4:37 am

    thanks Richard Bayston i have a question my site is on 2nd page i do guest blogging and commenting what type of link i give more to improve my ranking ?

  14. Suman Dahal says:
    September 6, 2017 at 2:07 am

    Was in need of this kind of guidance. Thank you
    I had a question:
    Does sharing links on social media sites and question answer sites like Quora count as backlinks.

    • Richard Bayston says:
      October 18, 2017 at 11:31 am

      Unfortunately, Suman, social links don’t count as backlinks for SEO purposes – if they did, gaming the system would be way too easy!

  15. Alok Jha says:
    August 17, 2017 at 10:16 am

    Hey Richard,
    Nicely explained article, but i would like to know social sharing of a blog post, is it counts as a backlink? I mean if i share my blog post on fb , so it would count as high quality backlink or is just low quality backlink?

    • Richard Bayston says:
      October 18, 2017 at 11:32 am

      Hi Alok, so the situation is, social links aren’t counted as backlinks for SEO purposes.

      • Siva says:
        November 22, 2017 at 11:41 am

        Hello Richard,

        Initially, Thanks a lot for sharing this with us. I have a doubt, one of my keywords got the good position on the first page in SERP. That stabled in that place up to 3 months. Unfortunately, It disappears on 100 pages. May I know your opinion about this. Thanks in advance.

  16. Anoop Bhandari says:
    August 12, 2017 at 5:40 pm

    I was just looking around for a guide on link building, and this is something interesting. Very well explained and now I think I have to invest some money to buy the Ahrefs package thanks for the great piece of content Richard 🙂

  17. Raj says:
    August 3, 2017 at 10:45 am

    Thank you with Google changing the rules frequently – found this helpful to get started on our new game platform site, thanks again. Raj

  18. Arun Prajapati says:
    July 19, 2017 at 9:25 am

    After reading this article, one thing is clear that quality link building is the feature of organic promotion. I will focus on link building. Thanks

  19. shawnpattrick says:
    July 14, 2017 at 2:13 pm

    Thank you very much for the blog, it was very helpful for my marketing, by this I can now find good backlinks.

  20. Bright Joe says:
    June 22, 2017 at 7:49 pm

    I’m gonna buy Ahrefs subscription soon and I’m gonna try out the broken link building strategy and this is really gonna help.

    Thanks for the share!

  21. anisha gupta says:
    June 2, 2017 at 5:40 am

    Hi Richard,

    I am currently working on Increasing Ranking of my Website related to mobile advertising and I am working on Guest Blogging ,I am getting backlinks from the websites but not as expected .

  22. Abhishek kumar says:
    April 23, 2017 at 3:52 am

    thanks Richard, this is amazing post for link-building.

    you are proving very good and relevant information

    thanks again!!

  23. KPS Tyagi says:
    April 13, 2017 at 8:37 pm

    Thanks Richard , for this useful information. Many SEO professionals will find this info relevant and helpful for them.

  24. Steven Clarke says:
    March 30, 2017 at 5:34 am

    This is a very useful article for me, Richard. Especially the part about finding competitors’ backlinks and “stealing” them.

  25. bestwaysto says:
    March 24, 2017 at 6:47 am

    Building backlinks are time-consuming, but looking at this posts and some snapshots, It will take me 6 months as the roots and basis of building links are explained in this post

  26. Gaurav Heera says:
    March 20, 2017 at 4:36 am

    Hello Richard,
    Great article to read for creating quality backlinks for the website, all the tips are great specially the 6. Find Competitors’ Backlinks and “Steal” Them, Your this tip seems to be very intresting and useful .
    Thanks for sharing such an informative article.

    • Sarim Hussain says:
      April 27, 2017 at 2:02 am

      Thanks for sharing this useful article. Every point will get you quality backlinks.Especially the part about finding competitors’ backlinks and “stealing” them…

  27. Alice says:
    February 27, 2017 at 10:40 am

    I am now starting to work with seo and I confess that I had many doubts about certain subjects, I want to thank you for the beautiful content, the answers to my doubts were all here in your article, thank you very much.

  28. Nicky says:
    February 25, 2017 at 10:17 am

    Hey Richard,
    Great article! Skyscraper technique, though seems easy its very difficult to please the owners to link back. The Email outreach still doesn’t works for new bloggers. Sorry, this is the truth! Though broken link building is highly effective, it requires lot of work , if at all you put your full strength, again how many are going to accept is yet another question! I am not discouraging anyone. It happens…Only a well researched epic post will do wonders.

  29. Azad says:
    February 21, 2017 at 5:56 am

    waoo it is very interesting and amazing way to build back-links well done Great

  30. Anonymous says:
    February 17, 2017 at 4:12 am

    Thank you for this great article. I really liked point 6, looking at the competitors. This often gives you a good start on where to look for quality backlinks.
    Keep up the good work!

  31. Hitesh says:
    January 27, 2017 at 12:45 pm

    I have tried a lot but can generate only a few backlinks. I find it out a hard work. Thank you for your article. It will definitely help me a lot.

  32. drshataz says:
    January 14, 2017 at 3:48 am

    Can any one guide me how to get quality backlinks..
    I tried submitting in several sites. Their minimum waiting period is 6weeks. I don’t want to buy any links. Is there any way to get rid of this waiting period and quick approval

    • Sean Work says:
      January 16, 2017 at 8:05 pm

      Where are you submitting your site to?

  33. Zsolt says:
    October 26, 2016 at 2:12 pm

    I really like your articles here in CE Blog, Richard.

    This is another informative long-form blog post from you which i can learn a lot from.

    Please keep up your good work in Crazy Egg Blog.

    Best Wishes

  34. Shirley says:
    October 26, 2016 at 7:52 am

    Really successful SEO begins with quality. Cramming and spamming may produce temporary results but as a long-term strategy it is never sustainable.

  35. Dinesh Verma says:
    October 26, 2016 at 2:16 am

    Its a hell lot of information compressed into a single post. Quite helpful though. Thanks for sharing.

    • October 26, 2016 at 1:28 pm

      Thanks Dinesh!

      • Anonymous says:
        May 11, 2017 at 12:12 pm

        Thanks

        • emma williams says:
          June 19, 2017 at 12:15 am

          Hiii Richard,
          Much appreciated this is astounding post for external link establishment.

          you are demonstrating great and pertinent data

          Thank u So much for extremely useful for me!!

          • Priya Kale says:
            February 8, 2018 at 12:37 am

            That’s a great post for the newbie who is trying to build quality backlinks for website/blog. Thanks a lot for the nice details content.

      • Rahul Tyagi says:
        November 7, 2017 at 7:41 am

        Hi Richard,

        I was looking for the way to make quality backlinks and these tips were so helpful every little information was convered. I was just wondring does edu site links really makes a big diffrence or they are just same as others.

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