So you’ve connected Web Analytics to your website, collecting data on visitor traffic. How do you read that data, and what should you do next based on your findings?
With Top Insights in Web Analytics, you can now answer those questions in seconds.
Top Insights uses AI to highlight the most important takeaways from your visitor traffic data, like where your visitors are coming from or whether that traffic is high-quality. It will then suggest where you should follow up, to improve your website performance.
Action items it might suggest include:
- Landing pages to review based on high bounce rates
- Debug UX issues and errors, for specific devices or browsers
- Marketing channels to optimize messaging and page layouts for
- Audiences to target with additional campaigns
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