The Beginner’s Guide to Website Design Best Practices
Even the smallest of changes in your website can affect your conversion rates. And considering your website is the heart of your business and marketing…
How to Optimize Your Website for Google’s Mobile-First Index
Google’s mobile-first index has made it all the more important to have a mobile-responsive, mobile-friendly website.
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion
Brand Building 101: How to Build a Brand
The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone
How to Use a Website Click Tracking Tool to Improve the User Experience
When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics,
Landing Page Optimization: Best Practices, Tips, and Tools
A good landing page converts your visitors into leads all while delighting them. Today, I’m going to teach you my best landing page best practices
How to Create a Heatmap Online for Free in Less Than 15 Minutes
A heatmap is an extremely valuable tool for anyone with a website. Heatmaps are a visual representation of crucial website data. With just a simple
Your Website’s Menu Is Costing You Conversions and Here’s What To Do About It
Website menus seem easy. I wish they were. In a web usability report from KoMarketing, about half of their respondents reported using the navigation menu