I Let AI Redesign a Landing Page. It Beat Our Human-Designed Version by 44%.
I’ll be upfront: I wasn’t sure this would work. The idea was simple. Take Crazy Egg’s existing Web Analytics landing page (written and designed by…
How to Create a Website Using AI (From Start to Finish)
Building a website used to mean months of work, expensive developers, and countless revisions. Not anymore. With AI tools, you can launch a professional website
The Best (and Worst) Prompts for Web Design in AI Builders
I’m not a designer. I can spot good UX, but I can’t build it from scratch. So I wanted to explore whether AI could help
Crazy Egg vs Hotjar: One’s Built for Speed, the Other for Control
When it comes to understanding what your users are doing on your website, Crazy Egg and Hotjar are two of the most popular tools on
Do AI Website Builders Follow UX Best Practices? We Put Them To The Test
Most AI website builders promise instant, professional-looking websites with a single prompt. But do they actually follow best practices? To find out, I put 19
97% of Users Are Confused by Your AI Product. Here’s How to Change That
97% of people say they don’t understand what most AI tools do. For SaaS companies, that stat means the features you’ve invested in, the product
The Consumer Buying Process Isn’t What It Used to Be. Here’s What Changed
The consumer buying process used to be predictable. A buyer saw an ad, ran a search, clicked a website, and made a decision. But that
Free Trial Marketing Strategy: How to Convert More Users
Free trials are one of the most effective ways to earn trust, reduce friction, and get your product in users’ hands fast. But giving away