7 AI Trends in Data Analytics: Real Use Cases and What They Mean for You
The crux of AI’s power and promise comes down to its ability to make sense of data in unruly, confusing datasets. It can then build…
Adding Embedded Analytics to Your B2B App? Here’s What Users Want (Research & Analysis)
It’s now the norm for B2B apps to have customer-facing analytics. Grammarly Pro, for instance, comes with a dashboard. Canva’s reporting is also pretty nifty.
AI Landing Page Analyzers: Golden CRO Opportunity or a Waste of Time?
AI landing page analyzers review your page’s copy and design and tell you how to improve conversions. That’s the idea, at least. When I learned
Using AI to Create Marketing Assets? Don’t Let Aversion Kill Your Engagement (Research-Backed Analysis & Guide)
Is it OK to use AI to create marketing assets? If quality is unaffected (or even better), does it matter? Why would consumers care if
Your AI App’s Homepage Could Be Costing You Millions: In-House Study & Top CRO Experts Weigh In
Earlier this year, Crazy Egg put together a focus group of senior buyers. They were shown the homepages of six well-known B2B AI tools (across
Objection Handling: Go From “Heck No” to “Hell Yes” (Framework, Examples & Scripts)
Objections are good. If a prospect poses objections, it means they’re engaged. What they’re really looking for is reassurance you can meet their needs. The