Online retailers face a dilemma. There’s a huge assortment of product page elements that might boost conversions, from old-school countdown timers to AI chatbots. So…
The crux of AI’s power and promise comes down to its ability to make sense of data in unruly, confusing datasets. It can then build
It’s now the norm for B2B apps to have customer-facing analytics. Grammarly Pro, for instance, comes with a dashboard. Canva’s reporting is also pretty nifty.
AI landing page analyzers review your page’s copy and design and tell you how to improve conversions. That’s the idea, at least. When I learned
Is it OK to use AI to create marketing assets? If quality is unaffected (or even better), does it matter? Why would consumers care if
Earlier this year, Crazy Egg put together a focus group of senior buyers. They were shown the homepages of six well-known B2B AI tools (across
Objections are good. If a prospect poses objections, it means they’re engaged. What they’re really looking for is reassurance you can meet their needs. The
