5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns)
Adoption of AI as a copywriting tool is surging. If you work on marketing or sales materials in any capacity, there’s a good chance you’ve…
Vibe Coding for Websites and Apps: A Disaster Waiting to Happen?
What happens when you put powerful coding tools in the hands of people who don’t fully understand their outputs? This scenario is now playing out.
Website Optimization in the Age of AI: What You Need to Know to Increase Conversions
Three shifts are central to website optimization in the age of AI. To give you a roadmap of how to adapt your on-site CRO strategy,
What Does a High-Converting Ecommerce Product Page Look Like Today? Original Research and Insights From Top Experts
Online retailers face a dilemma. There’s a huge assortment of product page elements that might boost conversions, from old-school countdown timers to AI chatbots. So
7 AI Trends in Data Analytics: Real Use Cases and What They Mean for You
The crux of AI’s power and promise comes down to its ability to make sense of data in unruly, confusing datasets. It can then build
Adding Embedded Analytics to Your B2B App? Here’s What Users Want (Research & Analysis)
It’s now the norm for B2B apps to have customer-facing analytics. Grammarly Pro, for instance, comes with a dashboard. Canva’s reporting is also pretty nifty.
AI Landing Page Analyzers: Golden CRO Opportunity or a Waste of Time?
AI landing page analyzers review your page’s copy and design and tell you how to improve conversions. That’s the idea, at least. When I learned
Using AI to Create Marketing Assets? Don’t Let Aversion Kill Your Engagement (Research-Backed Analysis & Guide)
Is it OK to use AI to create marketing assets? If quality is unaffected (or even better), does it matter? Why would consumers care if