AI Landing Page Analyzers: Golden CRO Opportunity or a Waste of Time?
AI landing page analyzers review your page’s copy and design and tell you how to improve conversions. That’s the idea, at least. When I learned…
Using AI to Create Marketing Assets? Don’t Let Aversion Kill Your Engagement (Research-Backed Analysis & Guide)
Is it OK to use AI to create marketing assets? If quality is unaffected (or even better), does it matter? Why would consumers care if
Your AI App’s Homepage Could Be Costing You Millions: In-House Study & Top CRO Experts Weigh In
Earlier this year, Crazy Egg put together a focus group of senior buyers. They were shown the homepages of six well-known B2B AI tools (across
Objection Handling: Go From “Heck No” to “Hell Yes” (Framework, Examples & Scripts)
Objections are good. If a prospect poses objections, it means they’re engaged. What they’re really looking for is reassurance you can meet their needs. The