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Infographic: The Anatomy of an Optimal Marketing Email

by Sean Work

This infographic is a keeper, so you might want to bookmark it now :). It’s a very concise, but an all-you-need-to-know reference that can be pinned up on your office wall. Any time you’re about to send out an email blast, you can look at this infographic to make sure your headlines are top-notch and that you’re not sending out an email that looks awful on a certain device.

Which brings me to this one little tip I like to tell my fellow marketers:

I suggest checking your email on multiple devices before you send it out to your entire list. Make sure to check your “test” email on the following account types/devices:

  • A desktop Gmail account.
  • An iPhone – check the email in the default email application provided by iOS.
  • A Microsoft Outlook client. Yeah, I know, ugh. However, plenty of people still use Outlook to this day.

To be extra safe, you might want to check your test email out on:

  • A Yahoo! Mail account.
  • An iPad’s default email application.
  • An Android phone and tablet.

Anatomy of an Optimal Marketing Email

This infographic was originally published on

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Sean Work

Sean Work is the VP of Inbound Marketing here at Crazy Egg. You can follow him on Twitter @seanvwork. You can listen to his podcast "Worketing" on YouTube or SoundCloud.


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