Lucky Orange vs. Hotjar: Each Tool’s True Strengths
Lucky Orange is best if you want fast, affordable insights into user behavior with minimal setup needed. Hotjar is a better choice for website-based product…
What Is the Buyer Journey and How To Clarify Each Step
The buyer journey is a practical way for marketers to describe how people discover a brand and decide to make a purchase. It doesn’t accurately
Beginner’s Guide to SEO A/B Testing: When to Test & How to Start
You’ve optimized title tags, meta descriptions, and heading structures based on SEO best practices. Search traffic has increased, but you can’t tell what’s driving clicks
Domain Authority Explained: How to Measure & Improve DA
If you don’t know your domain authority, you don’t know how well your site can compete against others in your space. This metric gives you
The Top 4 Mouseflow Alternatives That We Recommend
Are you in the market for a Mouseflow alternative? We recommend Crazy Egg, Smartlook, Microsoft Clarity, or PostHog. My Personal Top 3 Alternatives to Mouseflow
Adding Embedded Analytics to Your B2B App? Here’s What Users Want (Research & Analysis)
It’s now the norm for B2B apps to have customer-facing analytics. Grammarly Pro, for instance, comes with a dashboard. Canva’s reporting is also pretty nifty.
The 4 Best Smartlook Alternatives That We Recommend
Looking for the best alternatives to Smartlook? We recommend Crazy Egg, Mouseflow, PostHog, or LogRocket. My Personal Top 3 Alternatives to Smartlook In a hurry?
9 High-Performing CTA Button Examples and Why They Work
Good CTA button design is not a mystery. Millions of dollars have been spent discovering what gets people to click. We’re going to look at