Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing…
The Ultimate Website Planning Template: Everything You Need to Get Right
Before you pick a website-building platform, choose colors, or start writing your “about” page, take a breath. Building a website without a solid plan is
Blog Content Strategy in the Age of AI: What Needs to Change?
Blogging hasn’t died; it’s just evolved. Many people now equate content with short-form videos, AI-generated snippets, or thought leadership on LinkedIn. But long-form blog content
21 Copywriting Tips To Go From Good to Great
What readers in the past often referred to as good copy, today is just not good enough anymore. To really stand out, your copy needs
The Five Sales Letters Every Marketer Should Know, Hands Down
There are few better people to learn direct response copywriting from than the “Admen”: the original rockstar copywriters of the twentieth century magazine and newspaper
AIDA Copywriting Formula: How to Apply it +Real Examples
The AIDA formula is the oldest and most popular copywriting model used to convert prospects into paying customers. It has been used int every type
How To Reduce Bounce Rate Right Now. 17 Instant Fixes
You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more
The Only 6 Social Proof Examples You Should Be Inspired By
The Google reviews you read about a restaurant you want to go to, that’s social proof. The hope is that you read these reviews and
