If you need an alternative to Fullstory, we’ve got four excellent choices for you: Crazy Egg, VWO, LogRocket, and Mouseflow.
My Personal Top 3 Alternatives to Fullstory
Here’s my TL;DR for you to review on the go.
| Best for marketers and UX teams | Best for CRO and experimentation teams | Best for product and engineering teams |
|---|---|---|
 |  |  |
| Crazy Egg Pricing: Free plan, paid plans begin at $29/month What I like: Intuitive heatmaps, easily searchable and filterable session recordings, lightweight setup, and simple A/B testing for fast decision-making. Plus AI summaries to make life easier. | VWO Pricing: Free plan, paid plans begin at $100+ per month for ONE tool What I like: Full A/B testing suite for websites, products, and apps combined with heatmaps, recordings, funnels, and form analytics in one platform. | LogRocket Pricing: Free plan, paid plans begin at $69/month What I like: Session replay with console and network logs, automatic frustration and error detection, and strong integrations for diagnosing issues quickly. |
How I Chose These Fullstory Alternatives
What does a good Fullstory alternative look like? Since Fullstory is a behavior analytics tool, any worthy alternative should provide teams with an easy way of analyzing how people actually use their website or app.
Here are the criteria I went with during my research:
- Filterable, searchable session recordings. Since we’re all short on time, a session recording tool should make life easier, not more complicated. You should be able to easily search through and filter your stored session recordings for quick analysis.
- Heatmaps that highlight where users click, hesitate, or drop off. The tool should offer detailed heatmaps that instantly answer specific questions, like “Are people noticing the CTA?” or “Did I put the most important content too far down on the page?”
- Funnel analytics that help identify any conversion leaks. Whether it’s a wonky signup flow, a slow checkout process, or a landing page that doesn’t win visitors over, it’s important to be able to visualize entire funnels and where they might have holes.
- Rage-click, frustration, and error detection. Any alternative to Fullstory should automatically flag the actions that showcase user friction, like repeated clicking, dead clicks, and slow-loading elements. Even better if it offers errors tracking that immediately alerts you if a user is bumping into an issue on your site.
- AI summaries for faster analysis. AI tools are excellent for reading vast amounts of data and summarizing the most important points you need to know. A good Fullstory alternative should have some form of AI-powered tool that makes it easier and faster for you to process and use data.
The alternatives I picked below check all, or most, of these boxes. Depending on whether you’re optimizing conversions, focusing on debugging issues, or understanding a quick snapshot of user behavior, one might fit your workflow better than the rest.
Let’s take a closer look.
1. Crazy Egg
Crazy Egg is a visual behavior analytics tool that helps you see how users interact with your site through heatmaps, recordings, A/B testing, and surveys.
What I like:
- Filterable, searchable session recordings. Crazy Egg records full user sessions—including clicks, scroll depth, and navigation—which means you can replay individual user sessions and see what spoke to them on your site. And what didn’t.
- Five heatmap types that highlight where users click, hesitate, or drop off. With Crazy Egg, you get Click, Scroll, Confetti, Overlay, and List maps, which give you a variety of visuals of aggregate customer data. You’ll see which areas are getting all the attention and which aren’t getting as much as you’d like. While tools like Fullstory may not always record every single user interaction, Crazy Egg does—no sampling and generous plan limits mean you get all the data you deserve.
- Web analytics and simple funnel views to see conversion leaks. With Crazy Egg’s new (free!) Web Analytics tool, you can see the full path users take through your site. From your Web Analytics dashboard, see where they drop off or hesitate for a clear view of which pages or steps in the funnel might be hurting conversions.
- Rage-click and frustration detection are built into recordings. Crazy Egg’s Errors Tracking tool helps you automatically identify broken elements, JavaScript errors, and in-session failures that drive user frustration. Better yet, you can jump straight from the error to the exact session recording (or recordings) where the issue happened.
- AI-powered insights for faster analysis. Every relevant Fullstory alternative should have an AI tool that rivals Fullstory’s StoryAI—or at least gets close. Crazy Egg’s AI can summarize heatmaps, session recordings, survey results, and just about any other dataset you can think of to give you streamlined, actionable insights.
What could use improving:
- Funnel analytics aren’t as robust as they are on other platforms. While Crazy Egg offers conversion tracking and basic funnel views, its setup is a bit less customizable than of a full-scale analytics tool with complete funnel building and tracking tools.
- Limited to websites. As a Fullstory alternative, Crazy Egg shines in the website department. But where Fullstory also offers analytics for apps—including both public- and employee-facing apps—Crazy Egg doesn’t.
Who should use it:
- Website-focused teams that want fast, visually appealing insights without a heavy setup burden. Crazy Egg is easy to set up and start running—and it’s affordable, too, with four free-forever tools: Web Analytics, Instant Heatmaps, Conversion Analytics, and Surveys. Paid plans for Crazy Egg’s Session Recordings, A/B Testing, and Errors Tracking begin at just $29 month after a 30-day free trial.
2. VWO
VWO is a full experimentation and behavior analytics platform that helps users understand user behavior and run tests.
What I like:
- Session recordings you can quickly narrow down. VWO gives you detailed recordings that you can filter by traffic source, device, behavior, and more. This makes it easy for you to zero in on the exact sessions that show where conversions are hurting (or excelling).
- Visual behavior maps that help you see engagement patterns. VWO’s heatmaps, clickmaps, and scroll maps are more limited than Crazy Egg’s, but they give you a quick snapshot of what content is resonating with your users—and what’s being skipped over.
- Extensive funnel tracking features. VWO has a dedicated Funnel Analysis feature that makes it easy for you to map entire user journeys and see exactly where your prospective customers abandon the process. Of all the tools on our list, VWO most closely mirrors Fullstory’s funnel-building and tracking features.
- Dedicated form analytics features. With VWO, you can see which fields in your form cause users to hesitate or abandon the form entirely. You can also pinpoint trouble areas that they routinely miss or mess up on.
- AI-assisted insights for easy data analysis. Decisions are faster and easier to make with VWO’s Copilot feature, which functions as an AI assistant to help you do everything from glean key insights from your data to deciding what to split-test next.
What could use improving:
- Not as strong for analyzing errors or bugs. VWO focuses more on user behavior and product optimization than it does on diagnosing specific errors. If you want to find out why users are getting stuck on specific aspects of your page, a Fullstory alternative like Crazy Egg or LogRocket may be a better option.
- Pricey for the demographic it serves. While VWO serves the same audience of users that Crazy Egg does—plus mobile app users—its pricing begins at $135 a month, the lowest price for one of its six core features, VWO Rollouts. Each feature is billed separately with separate, optional, expensive add-ons. This is not an all-in-one, plug-and-play tool.
Who should use it:
- Teams that want to gather insights, run experiments, and roll out web, product, and app features from one platform. If you only need A/B testing, surveys, analytics, and heatmaps for websites, Crazy Egg is a more affordable alternative. But for apps, VWO does fill the role nicely. For more options, see our breakdown of the best VWO alternatives.
3. LogRocket
LogRocket is a highly technical, engineering-forward alternative to Fullstory for teams that want deep diagnostic insights into any and all issues.
What I like:
- Session replays are paired with detailed technical context. Unlike most Fullstory alternatives, LogRocket goes deeper into visual playback by capturing console logs (see where the name LogRocket came from?), network activity, and performance data. It gives engineers everything they need to identify and fix issues quickly.
- Automated detection of frustration-related behaviors. LogRocket automatically finds and highlights rage clicks, dead clicks, UI delays, and other issues as they happen. It even has an AI tool—Galilleo AI—that “watches” sessions for you, summarizes them, and sorts them by priority. This is an extremely helpful tool for SaaS, self-hosted, and app-based teams with lots of users and little time to manually hunt down the root of any UX or performance issue.
- Funnels and workflow tracking that highlight where tasks fall apart. LogRocket can show both behavioral and technical reasons behind drop-offs so that you can dig into data for both—and work on a solution. Even better, error tracking is built directly into LogRocket’s session replays. You can go straight from an error to the session in which it happened.
- Strong integrations for engineering workflows. LogRocket’s Jira, GitHub, and Sentry integrations make it easy for you to turn your users’ issues into tickets you can act on—and with all the context attached.
- A uniquely technical perspective compared to other Fullstory alternatives. While many of the tools on our list focus on visual insights or conversion rate optimization, LogRocket has a specific focus on offering top-notch, engineering-grade troubleshooting tools.
What could use improving:
- Not the best fit for marketing or CRO teams. LogRocket is built specifically for engineering-minded teams. Which means that non-techy teams might find the interface overwhelming, especially compared to the more user-friendly Fullstory alternatives like Crazy Egg or VWO. Because of this, users who expect a simple analytics tool might feel frustrated by LogRocket’s high focus on this aspect.
Who should use it:
- Teams replacing Fullstory specifically for debugging, error tracking, or SaaS product issues. If your goal is to understand both the user journey and the underlying technical failures that are causing problems, LogRocket is one of the strongest Fullstory alternatives. LogRocket’s forever-free plan is pretty limited, but these types of teams will find everything they need in its Professional plan, which begins at $295 a month.
4. Mouseflow
Mouseflow is a behavior analytics platform built for teams that want deep funnel tracking, journey mapping, and friction analysis. It’s a solid FullStory alternative for a more affordable price.
What I like:
- Session recordings that reveal complete user journeys across multiple webpages. Mouseflow maps the full path every user takes through your site and breaks it down, bit by bit, for easy absorption. This makes it easy for teams to analyze their more advanced and complex website flows.
- Automatic heatmaps for every page, with multiple formats. Mouseflow generates click, scroll, movement, attention, and geographic maps by default. These give you a fuller picture of how users engage with different page types and layouts.
- Funnel feature that helps you see where users fall away. I love Mouseflow’s funnel-building feature, which lets you build funnels with multiple steps to see exactly where visitors abandon specific flows. This is especially helpful for teams that manage sign-ups, checkouts, or onboarding that spans multiple pages.
- Friction detection that automatically identifies your high-value sessions. Mouseflow’s AI-driven Friction Score tool flags rage-clicks, dead clicks, form failures, and slow loads. From there, it gives these issues a frustration metric—like “unhappy” vs “very unhappy”—so your team can triage the most important issues first.
- Dedicated journey mapping that shows how users actually move through your site. Instead of having to guess which pages people visit in what order, you can visualize actual paths they take as they navigate your site. Plus, Mouseflow has an AI tool called Mina. This AI assistant helps you spot unusual navigation behaviors and prioritize the sessions most worth studying.
What could use improving:
- Interface and navigation feel a little outdated. Compared with newer analytics tools—or even those that work hard to keep up with UX and UI expectations of the modern age—Mouseflow’s UI is a bit clunky. It’s not as intuitive as I’d like.
Who should use it:
- Teams that want a more affordable Fullstory alternative for analyzing user flows, funnels, and pain points. Mouseflow offers a free plan, and the rest of its tiers are affordable—paid plans begin at $25/month. (Want more analysis? See how Mouseflow stacks up against Crazy Egg.)
What’s the Best Fullstory Alternative?
Crazy Egg is best if you want fast, visual insights for a website (or several). With heatmaps, session recordings, experimentation, and AI summaries, it’s an ideal choice for marketers and UX teams who need analytics right now.
VWO is a nice choice for teams that need app-based analytics alongside web analytics, and LogRocket is ideal for product and engineering teams that need tight workability with console logs, network data, and error tracking.
