What is Conversion Rate Optimization (CRO)?
Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion…
May 2022
10 Best Heatmaps for WordPress Plugins
Heatmaps are visual reports that represent recorded clicks on different areas of a web page. The information provided in a heatmap is extremely valuable to
Brand Building 101: How to Build a Brand
The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone
9 Essentials of a High Converting Landing Page
Making a good landing page isn’t rocket science—but it does take some work. You need to learn how to make a good landing page that
The 15 Second Rule: 3 Reasons Why Users Leave a Website
How long do users stay on your website? Less than 15 seconds. That’s the average time spent on a website. And that’s how long you
How to Use a Website Click Tracking Tool to Improve the User Experience
When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics,
The Best Website Layouts for User Experience and Conversions
Marketers seeking to dominate their respective niches should be focused on the best website layouts. Doing so improves your users’ experience and generates conversions. Luckily,
Landing Page Optimization: Best Practices, Tips, and Tools
A good landing page converts your visitors into leads all while delighting them. Today, I’m going to teach you my best landing page best practices