Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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How To Use Google Analytics New Attribution Modeling Tool (And how to get it)
One of the knocks on Google Analytics has been the way it handles goal attribution. Translation: the way that Google Analytics currently gives credit to…
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5 Essential Qualities of Irresistible Product Descriptions
Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal…
5 Lessons To Learn From The Biggest Brand Blunders of 2012
In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s…
How To Diagnose Costly Website Problems For Just $29
Numbers, pie charts and statistics can only do so much. At some point you’re going to need to need to see how a real human…
The Beginner’s Guide To Creating and Promoting Infographics
Ready to add infographics to your content marketing mix? Here’s the beginner’s guide that will walk you step-by-step from the why to the how of…
22 One-Sentence Stories That Will Emotionally Charge Your Marketing
This might surprise you. If you’ve been involved in marketing for any length of time you know that stories sell. But the most important stories…
How Does Google Analytics Attribute Goal Conversions?
Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.”…
5+ Alternatives to Google Analytics
Google Analytics rocks, really it does, but it’s not the only game in town when it comes to web analytics. There are a number of…
How To Sell Using Fear
Fear is persuasive. It’s automatic and, to some extent, out of our control. It’s built into our operating system as a defense mechanism from the…
The Twelve Most Popular Posts of 2012
Thank you to all of our customers and readers in 2012. We had nearly 1/2 million unique visitors in 2012 and we appreciate each and…
How To Use Google Analytics Intelligence Events To Make Intelligent Decisions
Google Analytics Intelligence Events are one of the most powerful and underutilized tools in Google Analytics. Allow me to explain what they are and then…
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