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Writing a Guarantee That Converts
Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your…
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Free 30-day TrialWhat 7 Legendary Copywriters Can Teach Us About Web Copy
It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We…
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How was your commute to work this morning? Did you, by any chance, notice heavy traffic on the freeway? Did red lights feel just a little bit…
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Communication is a central aspect of most—if not of all—websites. It can be either one-way or two-way, and it happens on many different levels. Back…
The Business Blogger’s Guide to Dealing with Content Theft
It’s never pleasant to discover that your content has been stolen. How about if you don’t know it’s being stolen? How do you keep alerted to…
Are the Top AdWords Ads for “Golf Vacations” Subpar?
If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you…
Are You a High-Growth Firm? Top 10 Marketing Tools Revealed
If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided…
Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results
Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus…
Similar But Different: How These Similar Brands Differentiate Their Offers
It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them…
21 (Mostly) Free Web Usability Tools You Can’t Do Without
What’s web usability and as a marketer, why should you care? Content marketing and social media ROI may be the foundation of your marketing practice,…
The Apple Standard: 6 Guiding Principles for a Better Web Experience
Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but…
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