Looking for the best alternative to OptinMonster? We recommend OptiMonk, Poptin, or Wisepops for most people. Thrive Leads and Privy are solid options for specific types of users, which we’ll explore in a moment.
In this guide, we’ll look at each of these OptinMonster alternatives to see which ones fit your needs the best.
My Personal Top 3 Alternatives to OptinMonster
Want a quick overview of my top three favorite alternatives to OptinMonster? Here they are—at a glance.
| Best for ecommerce, SaaS, and agencies | Best for solopreneurs and small teams | Best for enterprise brands |
|---|---|---|
 |  |  |
| OptiMonk Pricing: Starts at $0 for full-featured plan with up to 10,000 pageviews What I like: Has everything you need. The automagic branding is top-notch and without comparison. All tools are super easy to use. No real downsides. Read more | Poptin Pricing: Free for up to 1,000 monthly visitors, then starts at $25 a month for up to 10,000 visitors What I like: Lots of color and cheer that makes conversion optimization fun. Good, advanced triggering. Simple to use. Read more | Wisepops Pricing: Starts at $99 a month What I like: Smart product recs with AI. Web push notifications. Goal-oriented campaigns. Sophisticated tools for big brands. Read more |
How I Chose These OptinMonster Alternatives
Each lead gen/conversion optimization product I tested needed to have all—or at least most—of these features:
- Advanced trigger controls. The more granular the control over when, where, and for whom the popups appear, the better. Advanced trigger settings help keep you from annoying your web visitors with popups they’ve already seen or that don’t apply to them.
- Audience segmentation. Lead gen tools should allow users to segment their customers and web visitors by behavior—are they returning visitors? Have they previously abandoned their cart? Do they shop primarily via desktop?—so you can deliver highly relevant messages that convert.
- Campaigns and templates for more than just popups. Popups are great, but so are slide-ins, inline forms, floating bars, full-screen welcome mats—aka, a range of campaign types to support different needs.
- Built-in analytics and A/B testing. Lead gen/conversion optimization tools should tell you how well your campaigns are working—and offer native split testing so you can optimize based on actual data.
- No-code design and branding control. Marketers and business owners should be able to launch fully branded, responsive campaigns without hiring a whole IT team. I looked for tools with full control over fonts, colors, and animations.
Ready to learn all about the top 5 alternatives to OptinMonster? Let’s get started.
1. OptiMonk
Of all the tools on this list, OptiMonk is OptinMonster’s most fearsome competitor.
OptiMonk has it all: free, easy no-credit-card-required signup. Thorough analytics, native A/B testing, granular customizability. An incredibly intuitive setup with wizards you can bypass if you’re impatient and want to figure things out yourself, like I often do.
(Yet it’s also easy to find and go crawling back to those wizards when you run into a question. A win-win, if you ask me.)
When I tested OptiMonk out, I didn’t find much to not like. So, you’ll notice my list of benefits is, ah, quite a bit longer than the list of drawbacks.
Here’s what I love about OptiMonk:
- Template variety. OptiMonk offers the entire gamut of campaign templates, from spin-the-wheel games and cart abandonment stoppers to browsing reminders and countdowns
- Epic customizability. You can choose where a campaign appear on a user’s screen, set how many seconds until it appears, add sticky teasers, configure multiple triggers, specify who can see the campaign and how many times they’ll see it, and where customers get sent after clicking.
- Campaign management dashboard. Easily view which campaigns are live, plus how well they’re performing.
- User experience protector. If you’re worried about slathering too many popups on your unwitting web visitors, try out OptiMonk’s User Experience Protector service, which uses AI to tweak your campaigns so they show up in irrelevant places on accident—so don’t piss your customers off, basically.
- Easy to connect campaigns to your website. If you use WordPress, Shopify, or Magento, OptiMonk’s plugins make the task easy. If you use something else—I use Squarespace for my website and blog—you get a code snippet and instructions for where to put it. Easy peasy.
- Auto-personalized branding. Okay, so I’ve saved my favorite feature for last. This feature literally blew my mind. I decided to try a spin-the-wheel campaign with OptiMonk for my Squarespace website. All I had to do was enter my domain name and OptiMonk found the exact colors and fonts I use for my site and instantly created a beautifully branded pop-up. I hate messing around with all that stuff endessly, so this is a massive plus in my eyes. Plus, you can still customize the campaign even after auto-branding—and you can customize it to look amazing on all the different screens.
What could use improving:
- Nothing, really. It’s excellent and super easy to use, and I plan to create a real campaign for my website soon. Although, I suppose OptiMonk might have more features than a non-ecommerce service provider like myself might need. THat’s really the only downside. If you can call it that.
OptiMonk is delightfully affordable for smaller businesses: for one domain, you can use all the core features for free until you get up to 10,000 pageviews. The pricing is reasonable for scaling up, too, with multiple affordable tiers and an enterprise solution. See the full deets on OptiMonk’s pricing page.
Who should use OptiMonk?
- Ecommerce, SaaS, and agencies that want multi-step campaigns with smart branding and personalization, thorough audience targeting, and top-notch segmentation.
2. Poptin
In my experience playing around with it, Poptin is a nice runner-up to OptiMonk. It’s got many of the same features, including tons of customizable templates, analytics, A/B testing tools, and advanced audience targeting.
The parrot mascot is cute, too.
Here’s what I love about Poptin:
- It can be a complete lead gen solution. Along with popups, Poptin also offers embedded forms, coupons, and limited—but growing—email marketing services. For some brands, it’s got the potential to be a one-stop shop for lead gen and conversions.
- Adorable parrot mascot and lively illustrations. This might seem like a trifling detail, but for me, it’s not. I like cheerful things. Poptin’s purple parrot is cheerful and, at times, comical. It brings life to SaaS tools, as do the other lively illustrations and animations throughout the site.
- Colorful conversions dashboard. Speaking of color and liveliness, I love Poptin’s conversion dashboard. It’s excellent for folks that struggle with looking at a bunch of data or numbers if there isn’t enough visual distinction between the different results. With Poptin, each data source is color coded.
- Advanced triggers. Customize everything from when a popup appears to how and when it closes.
- Easy to connect to most major ecommerce platforms. Use a code snippet or Poptin’s easy plugins for WordPress, Shopify, Wix, Square, Magento, and OpenCart.
What could use improving:
- Signup process. Even though no credit card is required, you do have to create an account and password—even if you sign in with Google, which is what I did. And then you’re led straight to a pricing page, which is also a little annoying. I prefer OptiMonk’s process: they let you pick a plan after you explore the tools.
- No auto-personalized branding. I created a campaign and inserted my domain name, as Poptin requested—but I only got a black-and-orange, slightly unpleasant looking campaign to edit. If you don’t mind doing your branding manually, this isn’t an issue. But for I, who have now been spoiled by OptiMonk’s magical auto-branding, it’s a downside.
Pricing-wise, Poptin is more expensive than OptiMonk. The free plan only takes you up to 1,000 pageviews, and you only get a few of the core tools. And you don’t get custom branding for the free plan. Check out all of Poptin’s pricing plans.
Who should use Poptin?
- Small businesses, solo founders, marketers that want solid popup features with a small learning curve. Poptin packs the value with built-in A/B testing, user friendly builder, not too complicated.
3. Wisepops
Wisepops has a lot of high-clout brands on its client list—brands like Unilever, Harvard Business Review, and Givenchy.
Quite the range!
This really speaks to Wisepops’ strength as a more enterprise-focused OptinMonster alternative.
Here’s what I love about Wisepops:
- AI product recommendations. With an enterprise plan, you get excellent AI features to help match custopmers with product’s they’d love. This is perfect for ecommerce storefronts and SaaS brands.
- Clear layout. Templates have both a visual representation and a short text snippet explaining the campaign, which makes browsing and deciding easy. Not every tool has both—many have one or the other. You can also easily browse campaign types by use case, which is a nice feature.
- Push notifications. If your web visitors allow it, you can create push notifications to engage with them even when they aren’t online. Of the top OptinMonster alternatives on this list, Wisepops has the most sophisticated web push notification features.
- Goal setting that’s tied to analytics. You can lay out your goals before you create a campaign and set up automated conversion tracking, which makes it easy to see whether the campaign is meeting its goals.
- Integrations with major ecommerce sites. Wisepops has native Shopify and Magento integrations, and it can connect to just about any other CMS via Google Tag Manager or by using code.
What could use improving:
- No custom branding. Like I said, my expectations are high after OptiMonk’s amazing auto-branding capabilities. With Wisepops, you have to start from scratch when you create a popup campaign.
- No free plan. ‘Nuff said. Considering that both OptiMonk and Poptin have freemium plans, this feels disappointing. There is a free two-week trial, though.
- Limited audience and behavior segmentation. While Wisepops collects some data for you—like the countries and devices web visitors use—there’s a surprising lack of deep segmentation features. In the non-enterprise plan, at least.
As for pricing, there are only two tiers: one with a price (starts at $99 a month—steep in comparison to competitors!) and an enterprise plan with no listed price. Learn more on Wisepops’ pricing page.
Who should use Wisepops?
- Larger marketing teams and enterprise brands that want to lean on embeds, web push notifications, AI product recommendations, and social media-like feeds for winning and keeping new customers.
4. ThriveLeads
Thrive Leads is unique in that it’s specifically for WordPress sites. So if you’re not using a WP site, you can skip this one. It won’t help you. But if you do use WordPress, Thrive Leads can be an excellent choice simply because it’s so focused on WP capabilities.
Here’s what I love about ThriveLeads:
- You get all the basics. From a drag-and-drop visual editor and a big template library to A.B testing and analytics, Thrive Leads has everything you need to snag conversions—all with an exclusive WordPress focus.
- It’s part of a (much) larger suite. Thrive Leads used to be a standalone product, but it isn’t anymore. This can be both a strength and a weakness. If you want the Thrive brand to help you build your WP website, landing pages, email lists, quizzes, online courses, FOMO campaigns, then you’re in for a treat. But if you’re not up for using all nine Thrive products…then you’ll be disappointed.
- Excellent A/B testing and analytics for bloggers. WordPress is the blogging tool to end all blogging tools, and Thrive Leads offers fine-tuned testing and analytics features to support content-heavy services and products. Like blogs.
What could use improving:
- Thrive Leads is only available on self-hosted WordPress sites. If you use WordPress.com, you’re out of luck, which seems strange for such a WP-focused tool.
- Outdated look. There’s something very 2010s about the Thrive Leads website. I can’t quite put my finger on it, but the tool looks a lot less sleek and modern than its competitors.
- It’s insanely expensive for what it is. Prices begin at $599 a year for a single license, although there are frequent codes that lower it to around $250 per year. And you don’t just get Thrive Leads—all of its siblings will be tagging along, too, whether you like it or not.
You can learn more about the Thrive Themes suite here and decide if the tools are helpful for you. If they are, that’s great! If not, going with one of our top three tools is just fine. They all work smoothly with WordPress.
Who should use ThriveLeads?
- Self-hostedWordPress aficionados, especially course creators, bloggers, and digital marketers. Thrive Leads offers a deep integration with WordPress’s site structure and enables page-level control.
5. Privy
Privy is an email and SMS-focused conversion tool specifically for Shopify stores—and Wix storefronts, to a lesser extent.
Here’s what I love about Privy:
- The focus on SMS. There’s something simple, immediate, attention-grabbing, and not-too-overwhelming about getting SMS texts from brands. At least, that’s how I feel. Privy taps into the popularity of SMS marketing with more focus than any other tool on this list.
- Email, website, and SMS capabilities. You’ll still get email and web tools like popups, cross-sell displays, and customizable templates, but you’ll also get them on SMS. From cart value triggers to audience segmentation, Privy has it all—for text marketing. And the SMS marketing integrates perfectly with email and web, giving you a well-rounded way to gain new customers.
What could use improving:
- Not as many templates as other tools. Perhaps because Privy’s focus is more text- and email-based than web-based, though it does have features that support all three, there aren’t as many templates as other pop-up tools offer.
- Pricing is a little disjointed. The pricing structure is confusing: you can either get an email-only plan, an email and SMS-only plan, or a website conversions-only plan. If you want all three capabilities, you have to buy two plans: the email + SMS and the website conversion plan. Plus, there’s no freemium version—but there is a free trial.
Learn more about Privy’s plans and features on the Privy pricing page.
Who should use Privy?
- Newer ecommerce store owners, especially those with a Shopify or BigCommece store, who need something simple and easy to launch with email collection, cart-saving popups, and text marketing all in one easy-to-use tool.
What’s the Best OptinMonster Alternative?
For most folks, the best OptinMonster pop-up conversion tool alternative is OptiMonk (great pick for most), Poptin (ideal for solos or small businesses), or Wisepops (best for enterprise brands).
Dedicated WordPress users might benefit more from Thrive Leads, whereas Shopify sellers with a desire to connect via text will love Privy.
