How to Create Winning Headlines in 9 Simple Steps

by Scott Martin

Imagine a newspaper or magazine with no headlines. Imagine a print ad with no headlines. Imagine a long-form sales page with no headlines. It would be confusing and tedious. In a newspaper, headlines steer the reader from story to story. And it’s pretty much the same with magazines. In copywriting,…

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62 Power Words That Will Help You Sell

by Peter Boyle

62 words that will help you sell

Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content you start reading knowing little to nothing about the product itself, yet by the time you’ve finished you don’t just want what’s being offered, you’re…

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7 Tips for Writing Effective Short Copy

by Christina Gillick

Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary.…

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Show Me My Heatmap

Click tracking, heat maps, and no spreadsheet? Yes, please. @CrazyEgg is one solution. bit.ly/1HQ20nf

Mequoda

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