Regular testing and tweaking should be standard practice for every business owner. Regardless of how well your site is performing, it can probably do even…
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7 Ways to Boost Conversions with Personalization [Case Studies]
Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion…
Pro Tips on Using Personalization for Conversions
Getting customers to your website is hard enough these days with constant search algorithm changes. But once you get them there, you’ve got another challenge…
Opt-In Pop-Ups: Are They Any Good?
I happened to see the following comment on a case study on how pop-ups impact conversion. These comments may indicate that everyone hates opt-in pop-ups….
Increase Conversions by Mapping Content to the Buyer Journey
As a savvy digital marketer, you probably already know the value of content marketing. You probably also know it involves the creation and distribution of…
5 Ways to Make a Splash with Social Customer Service
Brands use their social media platforms for many things: launching new products sharing interesting content generating buzz with compelling infographics And some of them even…
AIDA Formula: How to Apply it And Drive Results with Your Copy
No, it’s not about Verdi’s Opera. AIDA formula stands for: Attention Interest Desire Action If you’ve never heard of it, AIDA is a model that…
Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results
Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus…
4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)
Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity…
Put the Power of Story In Your Sales Copy
Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can…