Brands use their social media platforms for many things: launching new products sharing interesting content generating buzz with compelling infographics And some of them even…
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AIDA Formula: How to Apply it And Drive Results with Your Copy
No, it’s not about Verdi’s Opera. AIDA formula stands for: Attention Interest Desire Action If you’ve never heard of it, AIDA is a model that…
Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results
Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus…
4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)
Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity…
Put the Power of Story In Your Sales Copy
Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can…
The Secret to High-Impact Sales Copy (Hint: Your Customers Already Use It)
I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it doesn’t really sell. Which means all…
How To Craft An Effective Email In 15 Minutes Or Less
Welcome back to the 6th article in this 8-part series on email marketing. So far we’ve covered… 1) Email Marketing: What’s Working Today 2) Which…
How a Pro Marketer Would Sell a Used Workout Machine on Craigslist
It doesn’t matter whether you are writing offers for a Fortune 500 company or Craigslist. To get results, you use the same basic techniques. Let’s…
The Best Websites In The World Do These 6 Things…
You know a good website when you see it. But what is it exactly that makes it so darn good? Here are six things the…
25 Eye-Catching Event Websites For Your Inspiration
Whether it’s a festival, conference, wedding, or sporting event — it needs a website. And event websites are a little different. A well-designed event website…