ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Clearly, there’s a correlation…
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19 Form Design Best Practices to Get More Conversions (+ Examples)
Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your…
How to Increase Your Ranking by Mixing “Hidden” Keywords in Your Content
Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today,…
Why You Should Never Run a Facebook Ad Campaign Without Ad Optimization Rules
After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still yield the…
How to Convert More Customers by Adding Perceived Value
What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.
How to Convert Bouncing Traffic with Exit-Intent Popups
Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, there…
20 Copywriting Lessons from Stephen King
Shock! Horror! That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of…
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it…
Optimize Your Sales Funnel: The Top, Middle & Bottom-Line
So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and…
The Essential Guide to Trust in Marketing
Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think…