Often, people who manage websites are excited to dig into analytics, but they're not sure how to bridge the gap between making observations on the … [Read more...]
“Case Study”
Converting More Customers For The Elephants: A Homepage Analysis
Marketing for the greater good gives me the warm fuzzies, so today I’m very pleased to be running a homepage analysis for Ele and Phant -- an … [Read more...]
What Should I A/B Test? An Ecommerce Homepage Analysis
There are four key types – or groups – of data that are used for conversion rate optimization (CRO):Image Source: The GoodWe know that data … [Read more...]
How I Increased My Website Traffic by 80% in 6 Months [Case Study]
Image SourceLet’s face it: Your website traffic has an indirect impact on the profits of your business.Poor traffic generation will typically lead … [Read more...]
[Case Study] Conversion Rate Optimization In Action: Intuit’s Mike Loveridge
Mike Loveridge is the Head of Conversion Rate Optimization at TSheets by QuickBooks, the world’s top-rated time tracking and scheduling … [Read more...]
