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Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

5 Practical CRO Predictions for 2015

by Sherice Jacob

It’s that time of year again. Out with the old, in with the new, onward and upward. Nowhere is that more true than in the business of conversion rate optimization. As someone who eats, lives and breathes this line of work, I felt that now was the perfect time, not…

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Which eCommerce Services Improve Conversion Rates?

by Sherice Jacob

If you’re looking to start selling online (or in-store) and need a comprehensive, full-featured shopping cart to handle it all for you, you probably do what many new business owners do—you start scouring the Web for options. And there’s certainly no shortage of e-commerce solutions out there. From shopping cart…

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Could an App Boost Your Conversion Rate?

by Sherice Jacob

Mobile App Split Testing Tools

For many of us, hardly a day goes by that we’re not interacting with an app. From messaging to online shopping to just plain fun, apps have grown roots and seeped into our lives in ways we never could have imagined. For many companies, this kind of interaction signals greater…

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Is Email Personalization Still a Conversion Clincher?

by Sherice Jacob

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re…

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We've been demo-ing @CrazyEgg this week. Quite impressed so far.

Sara MacQueen

@SaraLMacQueen