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    16 Top Tools for Responsive Web Design

    May 7, 2013 by Sherice Jacob

    With the exponential adoption of mobile devices and smart phones, savvy web designers are turning to responsive web design as a panacea for all things … [Read more...]

    Filed Under: Mobile

    Can Text Messages Increase Conversion Rates?

    April 18, 2013 by Sherice Jacob

    With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only non-intrusive, but … [Read more...]

    Filed Under: Conversion

    7 Steps to a High-Converting Email Marketing Campaign

    August 8, 2012 by Sherice Jacob

    “The money’s in the list!” Marketing gurus croon.  But just creating a simple opt-in form and hoping that “if you build it, they will come” is not … [Read more...]

    Filed Under: Email Marketing

    URL Shorteners and Analytics: Which Ones Deliver Results?

    June 14, 2012 by Sherice Jacob

    Since its humble beginnings in 2002 with the launch of the TinyURL service, the URL shortener has evolved to become more than just a convenient way to … [Read more...]

    Filed Under: Analytics

    5 Ways to De-Clutter Your Website For Better Conversion Rates

    April 11, 2012 by Sherice Jacob

    When it comes to your website, and particularly your landing pages – less is more. Even as far back as 1997, usability guru Jakob Nielsen advised … [Read more...]

    Filed Under: Conversion

    5 Examples of Ecommerce Checkout Done Right (And wrong)

    March 1, 2012 by Sherice Jacob

    Ecommerce Checkout

    A lot of attention and effort goes into making pages that convert:  optimizing the content, tweaking the call-to-action, and streamlining the … [Read more...]

    Filed Under: eCommerce

    4 Unique Ways to Increase Email Marketing Conversion Rates

    February 3, 2012 by Sherice Jacob

    When it comes to email marketing, it’s all about open rates and more importantly, conversion rates. With competition for customers growing stronger … [Read more...]

    Filed Under: Conversion

    5 Sidebar Design Elements That Increase Website Conversion

    January 5, 2012 by Sherice Jacob

    If you’ve done enough A/B split tests to determine that your site converts best with a sidebar, you’ll want to know how to maximize that space for … [Read more...]

    Filed Under: Design

    White-Space at Work: Why Less is More in Your Website Design

    November 8, 2011 by Sherice Jacob

    You may not realize it, but blank space can be a website’s best friend. Like a fresh spring breeze, good use of white-space creates a look that’s … [Read more...]

    Filed Under: Design

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