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With the exponential adoption of mobile devices and smart phones, savvy web designers are turning to responsive web design as a panacea for all things … [Read more...]
“Sherice Jacob”
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Can Text Messages Increase Conversion Rates?
With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only non-intrusive, but … [Read more...]
7 Steps to a High-Converting Email Marketing Campaign
“The money’s in the list!” Marketing gurus croon. But just creating a simple opt-in form and hoping that “if you build it, they will come” is not … [Read more...]
URL Shorteners and Analytics: Which Ones Deliver Results?
Since its humble beginnings in 2002 with the launch of the TinyURL service, the URL shortener has evolved to become more than just a convenient way to … [Read more...]
5 Ways to De-Clutter Your Website For Better Conversion Rates
When it comes to your website, and particularly your landing pages – less is more. Even as far back as 1997, usability guru Jakob Nielsen advised … [Read more...]
5 Examples of Ecommerce Checkout Done Right (And wrong)
A lot of attention and effort goes into making pages that convert: optimizing the content, tweaking the call-to-action, and streamlining the … [Read more...]
4 Unique Ways to Increase Email Marketing Conversion Rates
When it comes to email marketing, it’s all about open rates and more importantly, conversion rates. With competition for customers growing stronger … [Read more...]
5 Sidebar Design Elements That Increase Website Conversion
If you’ve done enough A/B split tests to determine that your site converts best with a sidebar, you’ll want to know how to maximize that space for … [Read more...]
White-Space at Work: Why Less is More in Your Website Design
You may not realize it, but blank space can be a website’s best friend. Like a fresh spring breeze, good use of white-space creates a look that’s … [Read more...]
