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What Can You Learn From Tracking 17 Billion Email Opens?

by Sean Work

Wow.

Now, this is an infographic.

So many infographics under-deliver. They’re forced. They spawned because it ended up on a “Marketing Q1” to-do list. But they end up being useless, enormous, ugly image files that just kill everyone’s bandwidth.

An infographic is really a data visualization that presents useful data and makes it easy for viewers to do something actionable with it. That’s what the infographic below does.

The number one takeaway from this graphic is: your list is reading your email on their phones. Are your emails optimized for mobile? Are you thinking about how people behave on mobile when reading email? They’re probably just glancing through your message – not planning to spend too much time on it. Perhaps saving it for later.

Depending on what kind of message you’re crafting and the result you want, think about how people reading an email on the go might alter your expected outcome.

What Can You Learn From Tracking 17 Billion Email Opens

This wonderful infographic was created by Litmus.

2 Comments

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Sean Work

Sean Work is the VP of Inbound Marketing here at Crazy Egg. You can follow him on Twitter @seanvwork. You can listen to his podcast "Worketing" on YouTube or SoundCloud.

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  1. Franc Karpo says:
    June 12, 2017 at 5:45 am

    Sean, thank for putting this together. It was real eye opening. It has given me a lot to think about in regards to emailing clients and prospects.

    • Sean Work says:
      June 13, 2017 at 3:44 am

      The credit really goes to the people over at Litmus. I highly recommend following them. They do a great job at digging through their own data and coming up with important insights for email marketers.

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