Infographic: How to Build a Loyal Audience on the Web

by Sean Work

Last updated on July 24th, 2017

There are two ways to do marketing.

  1. Throw money at ads and gush out content hoping some sort of ROI will be made.
  2. Build a loyal audience that is constantly tuned into what you have to say, where every campaign you embark on is instantly received and propagated by that audience.

Think about it this way. When your typical PC manufacturer creates a device with a new and interesting feature, they have to spend millions on ads to get it out in front of consumers. All Apple has to do is whisper that something is coming, and the whole world is at attention. That’s the power of a loyal audience.

With that said, what do you think you should spend your time focusing on?

Some of the stats in today’s infographic are a bit dated, but the concepts presented are still solid.

How to Build a Loyal Audience On The Web

This infographic was originally published on QuickSprout.

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Sean Work

Between rocket science and space shuttle design at Boeing and NASA to building the Kissmetrics blog to 1 million monthly readers, I’ve also helped dozens of online businesses with PPC, SEO, and Conversion Rate Optimization. If you have any questions about generating success online, write me a question now at


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  1. Sagar Nandwani says:
    January 30, 2017 at 3:10 am

    the blog is very helpful to understand the infographics to build the loyal audience. The graphics are great and easy to understand the topic more clearly. the given references are also useful.

Show Me My Heatmap

Really easy to understand the user behavior with the new @CrazyEgg reports! @qubitTV #UX #prodmgmt

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