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7 Advanced Google Shopping Strategies

by Sean Work

I definitely don’t envy anyone that has to compete on Google Shopping.

To be successful, it requires quite a bit of spreadsheet chops, constant adjusting and a deep understanding of your customer lifetime value.

It’s possible that lowering your prices to just the right point will significantly build your customer base in the long run. Although it may seem like you’re losing money on first-time customers that come from Google Shopping, you’re ultimately profiting on their future business.

In a sense, you’re turning that first-time monetary loss into marketing spend.

It’s definitely tricky. And yes, it is a science project. So, if you’re going to engage in Google Shopping – get prepared for the long haul. The infographic below has a few good tips to keep in mind before you jump in.

7 Advanced Google Shopping Strategies infographic

Today’s infographic was provided by clicteq.com.

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Sean Work

Sean Work is the VP of Inbound Marketing here at Crazy Egg. You can follow him on Twitter @seanvwork. You can listen to his podcast "Worketing" on YouTube or SoundCloud.

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