Everybody knows that they should be guaranteeing their product.
Without a guarantee, your customers won’t feel confident buying whatever it is that you’re selling.
They’ll feel as if you don’t believe in your product enough to make sure they get the results they’re looking for.
(And they would be right)
In this article, I do NOT want to talk about why you need a guarantee.
(Hint, it’ll increase your conversions)
Instead, I’d like to talk about 3 unique styles of guarantees I almost never see people use these days. Instead, most people stick to…
The (Weak) 30/60/90 Day Guarantee
If this is your only guarantee right now… STOP.
You need to rethink your strategy.
They are so commonplace, customers these days jump right over them. They hardly even notice that you have them. They display absolutely no confidence in your product because they’re almost mandatory to have.
In some cases, these common, lackluster guarantees won’t even help your sales.
And that’s a good thing!
If you’re going to have a guarantee, you want something good. Something strong. Something that says “What I’m selling you WILL help you… and I’m so confident in that fact, I’m willing to put my own reputation on the line to prove it.”
How do you do that?
Here are a few guarantees I’ve come up with for my clients over the years. You can EASILY model these and use them in your own business as your next “surefire” way to increase your conversions.
The “I’ll Work With You Personally” Guarantee
I have a client named Scott. Scott is an amazing guy who helps people find careers they are truly passionate about. He then helps them make a great living out of them.
In his course, he shows people how to do this.
However when working with him, I felt his standard guarantee was a little weak. After all, everyone else in his market was offering a standard “if it doesn’t work for you within XX days, we’ll give you a refund” guarantee.
So instead of that, we gave the client a chance to…
Work With Scott – Free!
This is what we came up with…
I want to put the risk 110% on my shoulders – and off yours.
This course comes with a 90-day no questions asked money-back guarantee.
If you don’t see real, lasting, exciting change in your career and life… if you aren’t clearly headed down a better and more fulfilling path… I insist that you email me and ask for a full refund. I’ll even cover the credit card processing fee.
PLUS, if at the end of 90 days you still haven’t identified one of your passions and started to make money from it, I’ll offer you a free one-on-one coaching session to get you back on track. These are full-fledged sessions I charged up to $250/hr before I closed my coaching practice.
If you put in the work and go through the process, you WILL find your passion and build a career around work that excites you. It’s worked for thousands of people before you in hundreds of different scenarios, and will for you as well.
See how much more POWER and CONFIDENCE that guarantee displays? Do you have any doubt in your mind that his course won’t help you? Of course not! And just in case it doesn’t, you get to work with him personally just to make sure you get what you’re paying for.
The “I’ll Give You My Competitors Product” Guarantee
You walk into a martial arts studio and ask about the classes they offer.
The teacher looks you in the eye and says…
Come in and try the classes for 30 days. If within those 30 days you don’t feel more confident about your fighting abilities… see a noticeable improvement in your health, speed and the ability to defend yourself… or think you have a better option ANYWHERE else…
… I will not just refund the money you’re paying me, I’ll also call any of my competitors—the one you would like to try next—and personally buy you your first 30 days at his or her location.
Tell me, is there ANY chance you’re going to turn down that offer?
Of course not!
Again, it all comes down to the confidence that person is radiating. It’s contagious.
And just in case those don’t quite fit with your business, here’s another one to try…
The “I’ll Double/Triple Your Money Back” Guarantee
I’m using this guarantee with another client, as well as my own product I just launched.
Since I’m using this in two different ways right now, let me give you an example of how both of them sound.
Giving Double Your Money Back
The clients (partners) I’m working with right now are among the most well-known, respected and influential experts in the fitness world.
He’s grown a membership of over 300,000 people, and she has been the trainer on one of the most popular weight loss reality TV shows in the world.
Needless to say, they have A LOT of competition. The weight loss industry is extremely competitive, so we needed to do something unique.
So we’re actually combining the previous two guarantees. It goes something like this…
You have an unlimited amount of time to try this system and make sure it works for you. If at ANY time in the future you are struggling, just get in touch and I will personally review and tweak your nutrition and exercise plan. If you are still struggling with your weight after that, I’ll not just refund your money but give you double your money back.
Again, see how powerful that is?
To anybody looking to lose weight, it’s nearly impossible to have any doubt in your mind that it’s going to work for you. It takes away almost all resistance.
And when you remove resistance, you make more sales.
Giving 35x Your Money Back
I want to warn you: This next one, which I’m personally using, is ballsy. You need to be extremely confident in what you’re offering. You also need to make sure you have the financial status to back it up, just in case it flops in your face.
However, the payoff can be amazing.
Before I show you it, I’ll mention that this current offer converted at 25% (to my house list).
Was it because of the guarantee?
Maybe, maybe not.
But it certainly helped.
This is what the guarantee says…
If for ANY reason you feel this training wasn’t worth your full time and attention, I insist you shoot me an email to ask for a refund.
At ANY time, for ANY reason. There is no time limit on this guarantee.
If you read through it, and can prove to me that you have all 9 of these growth hacks already implemented in your business, I will not just refund you $… I’ll send you a $250 check for wasting your time.
(The original offer is $7… which means I’ll be giving them 35x their money back)
It All Comes Down To Testing
In the end, you must test it.
I’ve never seen a test where a STRONG guarantee failed to beat a standard guarantee. And yes, sometimes they will increase your refund rate.
However I’ve also never witnessed a case in which the increase in conversions from the upgraded guarantee resulted in less overall revenue.
So again, test it and see how it works for you.
If you’re nervous – Review your product and make it better.
If you’re confident – Test it today!
I hope this article has helped expand your thinking. Let me know what you’ll be doing to upgrade your own offers!
Read other Crazy Egg articles by Jeremy Reeves.
- 5 Conversion Tweaks That Turn Stubborn Prospects Into Hyper Buyers - September 2, 2014
- 3 Rarely Used Guarantees That Will Boost Your Sales - May 28, 2014
- 7 Conversion Optimization Tests That Win EVERY Time - September 7, 2013