Infographic: How to Promote Your Blog and Make it Viral

Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement.

In case you’re allergic to social media and haven’t ever before heard the term, FOMO means “the fear of missing out.” But what is FOMO…

You’re unhappy with your conversion rate. People just aren’t buying what you’re selling. The solution might lie in tripwire marketing. The term tripwire marketing might…

Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s…

As a basic concept in marketing, the sales funnel is all about making prospects aware of your brand at first touch, right through to the…

A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation. For instance, last year, Jacob McMillen…

What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today. When you’re in business, you…

You hear it all the time: “learn how to find your target market and create interesting content.” But there’s a severe lack of useful material…

PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And…

Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position…

We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for…

One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it…

You put so much time and effort (and money, possibly) into your epic blog post. And boy did it get you results. That sucker got…