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Glossary: Guerilla Marketing

by Today's Eggspert

guerilla marketing

Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics.

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Glossary: What Is the Fold?

by Sean Work

what is the fold

The fold is a term used by web designers and Internet marketers to describe a web browser window’s bottom border. “Above the fold” refers to web content that is visible above the border when a page first loads. “Below the fold” refers to the portion of the page that requires…

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Glossary: Multivariate Testing

by Daniel Sims

Multivariate Testing

A type of hypothesis testing where multiple variables are tested simultaneously to determine how the variables and combinations of variables influence the output. If several different variables (factors) are believed to influence the results or output of a test, multivariate testing can be used to test all of these factors…

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Show Me My Heatmap

Crazy Egg Review: More Than A Heatmaps Tool via @wpekadotcom ow.ly/VzSOL @CrazyEgg

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