Hypothesis Testing: A systematic way to select samples from a group or population with the intent of making a determination about the expected … [Read more...]

Correlation: The existence of a relationship between two or more variables or factors where dependence between them occurs in a way that cannot be … [Read more...]

Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. … [Read more...]

The monetization of the process you use to share your knowledge. … [Read more...]

A metric that makes you feel good without telling you anything about your business. … [Read more...]

A 1-100 score predicting how well a site will rank in major search engines. … [Read more...]

A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based … [Read more...]

Web Spam: Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries. … [Read more...]

Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results. … [Read more...]

Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the … [Read more...]

The fold is a term used by web designers and Internet marketers to describe a web browser window's bottom border. "Above the fold" refers to web … [Read more...]

The text (or characters) inside a website hyperlink. Anchor text can help inform search engines of a webpage's subject matter. … [Read more...]

A call to action (abbreviated "CTA") is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel. … [Read more...]

Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. … [Read more...]

A value proposition is what you guarantee or promise to deliver to your consumers in exchange for their money. … [Read more...]

A type of hypothesis testing where multiple variables are tested simultaneously to determine how the variables and combinations of variables influence … [Read more...]

A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test. … [Read more...]

Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. … [Read more...]

The bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited your website. … [Read more...]

Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email … [Read more...]

Confidence Interval: A range of values calculated such that there is a known probability that the true mean of a parameter lies within it. … [Read more...]

Confidence Level: The percentage of time that a statistical result would be correct if you took numerous random samples. … [Read more...]

Margin of Error: An expression for the maximum expected difference between the true population parameter and a sample estimate of that parameter. … [Read more...]

A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product … [Read more...]

Sample Size: The number (n) of observations taken from a population through which statistical inferences for the whole population are made. … [Read more...]