Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results.
Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics.
The fold is a term used by web designers and Internet marketers to describe a web browser window’s bottom border. “Above the fold” refers to web content that is visible above the border when a page first loads. “Below the fold” refers to the portion of the page that requires…
The text (or characters) inside a website hyperlink. Anchor text can help inform search engines of a webpage’s subject matter.
A call to action (abbreviated “CTA”) is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel.
Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage.
A value proposition is what you guarantee or promise to deliver to your consumers in exchange for their money.
A type of hypothesis testing where multiple variables are tested simultaneously to determine how the variables and combinations of variables influence the output. If several different variables (factors) are believed to influence the results or output of a test, multivariate testing can be used to test all of these factors…
A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test.