The fold is a term used by web designers and Internet marketers to describe the interface that separates all the web content above a web browser’s bottom border.
The text (or characters) inside a website hyperlink. Anchor text can help inform search engines of a webpage’s subject matter.
A call to action (abbreviated “CTA”) is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel.
Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage.
A value proposition is what you guarantee or promise to deliver to your consumers in exchange for their money.
A type of hypothesis testing where multiple variables are tested simultaneously to determine how the variables and combinations of variables influence the output. If several different variables (factors) are believed to influence the results or output of a test, multivariate testing can be used to test all of these factors…
A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test.
Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences.
The bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited your website.
