Hypothesis Testing: A systematic way to select samples from a group or population with the intent of making a determination about the expected … [Read more...]
Below is a list of common terms, jargon and acronyms that are frequently used in our crazy little industry. We have done our best to define each term for you. If you would like to suggest a new word to add to this glossary, please contact us here.
What is Correlation?
Correlation: The existence of a relationship between two or more variables or factors where dependence between them occurs in a way that cannot be … [Read more...]
What is Keyword Cannibalization?
Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. … [Read more...]
What Is Knowledge Commerce?
The monetization of the process you use to share your knowledge. … [Read more...]
What is a Vanity Metric?
A metric that makes you feel good without telling you anything about your business. … [Read more...]
What is Domain Authority?
A 1-100 score predicting how well a site will rank in major search engines. … [Read more...]
What is Banner Blindness?
A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based … [Read more...]
What is Web Spam?
Web Spam: Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries. … [Read more...]
Glossary: Earned Media
Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results. … [Read more...]
Glossary: Guerilla Marketing
Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the … [Read more...]
Glossary: What Is the Fold?
The fold is a term used by web designers and Internet marketers to describe a web browser window's bottom border. "Above the fold" refers to web … [Read more...]
Glossary: Link Juice
Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. … [Read more...]
Glossary: Bandit Testing
A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test. … [Read more...]
Glossary: Influencer Marketing
Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. … [Read more...]
Glossary: Bounce Rate
The bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited your website. … [Read more...]
A/B Testing Basics: Confidence Interval
Confidence Interval: A range of values calculated such that there is a known probability that the true mean of a parameter lies within it. … [Read more...]
A/B Testing Basics: Confidence Level
Confidence Level: The percentage of time that a statistical result would be correct if you took numerous random samples. … [Read more...]
A/B Testing Basics: Margin of Error
Margin of Error: An expression for the maximum expected difference between the true population parameter and a sample estimate of that parameter. … [Read more...]
What is a Unique Selling Proposition (USP) ?
A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product … [Read more...]
A/B Testing Basics: Sample Size
Sample Size: The number (n) of observations taken from a population through which statistical inferences for the whole population are made. … [Read more...]
