Jeremy Smith is a serial entrepreneur, trainer and conversion consultant for Fortune 1000 companies. He has a powerful understanding of human behavior and profit-boosting techniques. You can learn them by downloading his latest ebook: Landing Page Optimization for In-House Marketers.

The Truth About B2B Lead Gen: What Really Works

by Jeremy Smith

Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In one word, it’s leads. A lead is where it all begins. Without leads, there are no clients, no revenue, no raison d’être. No nothing. Without leads,…

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13 Ways to Battle Shopping Cart Abandonment and WIN

by Jeremy Smith

What is the biggest drain on your profit potential? If you sell online, it could easily be shopping cart abandonment. It doesn’t matter whether you sell one product or thousands, you’ve probably experienced it: people exiting your site after clicking the Buybutton but before the sale is complete. And if…

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The Conversion Optimization Guide to User Intent

by Jeremy Smith

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO. The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two. I want to take…

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The 5 Times When You Absolutely Must do A/B Testing

by Jeremy Smith

The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry 38% of companies are doing A/B testing. There’s obviously a problem here. What I’m proposing in this article are five times when you absolutely must…

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