Here’s the situation. You run a startup. You have a website. And your website has basically no traffic. Except your mom. (Thanks, mom.)
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you might as well pack your bags and choose another career. That’s how crucial it is.
Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious objections, directly influence their subconscious minds, and instantly boost your conversion rates?
There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.”
Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and even seven-figure companies all over the world use it.
Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites all the time.
Marketing campaigns live and die by data. Without data, there’s no way to easily determine the health of a campaign. As a marketer, the more data you have at your disposal, and the easier it is to manage data, the easier your job is. Unfortunately, the more tracking and optimization…
Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case…