Sellfy Review

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Sellfy is a basic ecommerce website builder that can be best described as a starter store. While it may lack the robust customizations, marketing features, and analytics tools of its competitors, Sellfy’s charm lies in its simplicity.

For entrepreneurs and creators who are new to ecommerce, this platform is an excellent first option. The user interface is not as intimidating as the ones you’d find on more complex platforms, and it’s intuitive enough for most inexperienced users to get a store up and running in very little time.

Sellfy company logo.

Sellfy Compared to the Best Ecommerce Website Builders

It’s clear that Sellfy’s strength lies in its ease of use and minimalistic approach. While sites like Shopify and are great for larger enterprises and businesses that require advanced services and extended features, Sellfy is a formidable option for getting new creations off the ground. If you end up outgrowing it, we recommend checking out the following alternatives on our list of top ecommerce website builders.

Shopify is the best all-around ecommerce website builder for creators and businesses of all sizes, offering all kinds of design templates, marketing tools, and integrations for scaling an online store. Sign up now for a three-day trial and build your website on Shopify for free. has the most powerful fulfillment and inventory management features of all website builders out there, and it comes with a large selection of payment gateways and integrations. Build your ecommerce website on today.

Wix is a beginner-friendly platform with loads of tools for building all kinds of well-designed websites, including online stores. Start your seven-day free trial on Wix today.

BigCommerce is a robust ecommerce website builder that’s great for highly scalable stores due to its advanced SEO tools and extensive marketing features. Get started on BigCommerce with a 15-day free trial.

Sellfy: The Good and the Bad

With over 30,000 creators globally, Sellfy is a true one-stop ecommerce solution for building online stores to sell digital and physical products, including subscriptions and print-on-demand merchandise. The overall user experience is somewhat limited in terms of design and scalability, but its clean interface gets the job done quickly for beginners and experts alike.

What Sellfy Is Good At

Impressive selection of product types: Simply put, Sellfy offers a ton of product options for creators. In addition to selling an unlimited number of physical goods and digital downloads, creators can also sell access to streaming videos and subscriptions to recurring digital products—all in one place.

While physical products are obviously stored wherever you keep your inventory, Sellfy stores digital files on secure servers with anti-piracy measures to keep them protected. Digital orders are delivered instantly to customers via automated payments and downloads.

When selling subscriptions, Sellfy allows you to craft flexible plans with customizable billing cycles, trial periods, and pricing models that suit your needs. For example, a yoga instructor who creates a series of follow-along tutorial videos can charge customers a monthly fee for automatic access to new uploads, with no need for the instructor to send manual download links or chase down customers for payments.

Adding a new product page within Sellfy interface.

Built-in printing on demand: While most other ecommerce platforms require third-party integrations to support print-on-demand tools and products, Sellfy offers them as a native functionality. Forget dealing with multiple vendors or managing inventory—all you have to do is list your designs for sale and Sellfy will take care of the fulfillment each time a customer places an order.

Sellfy also takes creator feedback seriously, so you can always suggest a new product for its ever-expanding catalog.

Sellfy categories page for various products.

Small business friendly: Even if you have a limited workforce with little technical and/or design experience, Sellfy is meant to be easy to set up and manage. In less than an hour, you can add products, customize your site, set up a payment gateway, and start selling.

Additionally, Sellfy’s most affordable Starter plan is only available to businesses and creators making up to $10,000 per year in sales, which can be more budget-friendly for those who are new to ecommerce. Of course, there’s also the 14-day free trial for giving it a shot without having to commit fully.

Dashboard for Sellfy interface.

Built-in marketing tools: Sellfy offers a built-in marketing toolkit to help promote your products and grow your audience right from your dashboard. The standard features on the Starter plan include customizable email marketing for running targeted campaigns, as well as discount codes and coupons for offering special deals.

On higher-tiered plans, Sellfy offers product upselling and cart abandonment features. These allow you to recommend related products to customers during the checkout process and send encouraging reminder emails to shoppers with unfinished orders.

List of marketing features that Sellfy offers.
Cart abandonment page from the Sellfy interface.

Flexible setup: If you already have your own website, Sellfy makes it easy to embed your store on existing pages for a custom storefront. If you don’t have a website, you can build a standalone store directly on Sellfy.

Want your online store to have its own domain for a more professional feel? No problem. Sellfy lets you create a custom domain so you can brand your store the way you want. You can also put together a selling strategy across multiple channels by using Sellfy on social media and your own website in addition to the built-in store option.

For example, say you’re a solo creator who makes music. In addition to embedding a Sellfy store on your personal website for selling merchandise, you might decide to build a standalone store on Sellfy for selling subscriptions to behind-the-scenes footage of new music as well. Meanwhile, since Sellfy is already on YouTube’s approved URL list, you can also drive traffic to both sites via link cards placed at the end of the videos on your YouTube channel.

No transaction fees: None of Sellfy’s plans include transaction fees, so the only thing you’ll ever have to pay is the monthly cost of your plan plus the standard payment processing rates of around 2.9% + $0.30 per sale on its two available gateways, PayPal and Stripe.

For example, if you make a single sale of $500 in products on Sellfy, you’ll pay about $14.80 in gateway fees and keep the remaining $485.20 for yourself. That’s about the same as you would get on Shopify’s Basic plan if you used its proprietary payment gateway called Shopify Payments, but if you wanted to use Paypal or Stripe you’d lose an extra 2% on that plan due to Shopify’s penalty for using third-party payment processors.

Sellfy keeps it simple with monthly plans that are comparatively lower-cost than other ecommerce platforms, and there are no add-on charges. However, if and when you reach the yearly sales limit of your current subscription, Sellfy charges a 2% overage fee for the amount of revenue that’s over your plan’s limit. You can avoid that by upgrading your plan to the next tier as long as you’re on the Starter or Business plan, and Sellfy will notify you when you’ve hit your annual sales cap no matter what plan you’re on.

Very mobile friendly: In today’s world, mobile-friendly means business-friendly. And as a seller, you can manage your entire Sellfy store right from your phone with no hassle—you have full control to add new products, change images, update item descriptions, check analytics, and even preview how your mobile changes will appear to visitors.

For your customers, the result is a streamlined mobile storefront with an intuitive interface for easy product-viewing and fast checkouts. Stores load fast with large images and minimal distractions, allowing shoppers to browse with ease. As a result, buying on mobile feels effortless and convenient rather than frustrating and clunky.

Sellfy’s Potential Drawbacks

Overly basic: Sellfy offers an intentionally simplified interface with a small set of features that may not be enough for some sellers. Design customizations are often limited to a single template, and marketing tools lack the depth of other top ecommerce platforms.

For example, Shopify storefronts come with a built-in blog feature, which many online businesses consider vital for search visibility, engagement, and growth. Sellfy doesn’t offer this, so sellers will likely need additional solutions to scale their promotional efforts.

Of course, this pared-down approach may work just fine for creators primarily interested in a streamlined selling experience, but if advanced functionality, custom design, and powerful marketing are top priorities, Sellfy probably isn’t the best fit.

Limited analytics and integrations: Sellfy offers basic analytics reporting that covers traffic sources, converted sales, top products, and total revenue, but it lacks the deeper insights that highly data-driven sellers might want or expect. As a result, optimizing for SEO with Sellfy’s built-in features becomes a big challenge, and users will probably have to use the integration with Google Analytics to gain more useful information on user behavior and keyword performance.

As for other integrations, Sellfy’s options are similarly limited to Zapier, Webhooks by Zapier, Patreon, Twitter ads, Facebook ads, and Facebook Live Chat.

Mandatory Sellfy branding in a paid plan: Sellfy’s Starter plan provides an affordable ecommerce platform for budding creators, but it comes with mandatory “Powered by Sellfy” branding. For some sellers, this requirement may feel like an unnecessary compromise of their store’s professionalism and uniqueness.

To remove the obligatory Sellfy branding, sellers will have to upgrade to a higher-tiered plan. This may force smaller stores to make a choice between going slightly over budget or looking slightly less than professional.

Example with a red arrow highlighing the text "Powered by Sellfy."

Sellfy Plans and Pricing

Sellfy offers three plans that vary in price according to the length of your subscription, and you can choose to pay monthly, yearly, or biannually—the longer your subscription, the better the discount. For example, Sellfy’s Starter plan is $29 per month for one month, $22 per month for one year, and $19 per month for two years. As a comparison, Shopify’s Basic plan charges $39 per month for one month, and $29 per month for one year.

Compared to Shopify,, Wix, and BigCommerce, Sellfy’s plans are more affordable overall. However, Sellfy may not be suitable for larger businesses that require fewer limitations at scale or businesses that require advanced inventory management and fulfillment features.

Three pricing tiers from Sellfy.

Free 14-Day Trial

Sellfy also offers a 14-day free trial so you can test the platform before committing to a paid plan. It has all the features and core functions needed for a full ecommerce experience, but your store’s shopping cart will remain disabled until you upgrade to a paid plan. Only then can you enable your storefront and start generating real sales.

Starter Plan

If you’re looking for solid ecommerce functionality at an affordable price, Sellfy’s Starter plan is a great pick. For as low as $19 per month, you can connect a custom domain, list and sell an unlimited number of products, and generate up to $10,000 in annual sales. You’ll also have 2,000 free email marketing credits to use, which renew each month.

For creators looking for maximum flexibility, the Starter plan’s month-to-month billing costs $29, and you cancel any time as your needs change. No matter your billing cycle, the core features remain the same.

It’s unlikely that the Starter plan will meet your long-term needs if you scale rapidly or require enterprise-level tools from the jump, but for getting familiar with ecommerce and testing the viability of new creative projects, it’s a safe bet.

Business Plan

Sellfy’s Business plan takes everything from the Starter plan and adds a few advanced ecommerce features at a competitive price. While Shopify’s mid-level equivalent plan costs $105 per month for a single month and $79 per month for a full year, Sellfy’s billing options are $79 per month for one month, $59 per month for one year, and $49 per month for two years.

When upgrading to the Business plan, Sellfy users will gain access to built-in marketing tools for cart abandonment and product upselling, and they’ll also be able to remove the Sellfy branding for a polished and professional look.

In addition to those new features, Sellfy’s Business plan bumps up the sales limit to $50,000 per year—a fivefold increase. Similarly, the free marketing email credits increase from 2,000 per month to 10,000 credits per month.

Another attractive feature of the Business plan is how Sellfy can help sellers with pre-existing online shops migrate their entire store designs to the Sellfy platform. This makes the Business plan a great choice if you have an established brand and you’re ready to achieve new creative milestones.

Premium Plan

When your online store reaches a high sales volume, Sellfy’s Premium plan provides enterprise-level ecommerce functionality on a big scale for a small price. The monthly billing rates for this plan are $159 per month paid monthly, $119 per month paid annually, and $99 per month paid biannually. Compare that to Shopify’s rates of $399 for month-to-month and $299 per month for a year.

As expected, Sellfy’s Premium plan includes everything from the Business plan and adds more features, including priority customer support via email and the ability to migrate product catalogs, designs, and emails from previous stores hosted elsewhere.

The amount of free marketing email credits you’ll receive each month on Sellfy’s Premium plan is 50,000 and the annual sales limit is $200,000. Keep in mind that Sellfy won’t stop you from making sales beyond that $200,000 limit, but you may be charged an extra 2% on every sale you make above it—consider it a luxury tax for being one of the top sellers on the platform.

For businesses and creators who have outgrown standard ecommerce solutions, Sellfy’s Premium plan is a solid choice. It may not be suitable for storefronts with vast audiences and intense requirements, but for those with somewhat lower needs for design customizations, marketing tools, and analytics, it can be a perfect fit.

Final Thoughts

Whether you’re a solo creator or a small business owner opening an online store for the first time, Sellfy is a great option for building an ecommerce website. Its inherent simplicity and gentle learning curve make it accessible for just about anyone to find out how they’d fare at online selling—especially with a 14-day free trial.

Overall, Sellfy is both designed and priced to be outgrown—and that’s okay because it’s great at what it does. When you’re ready for something more advanced, consider upgrading to one of our top ecommerce website builders.

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