What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder of a SaaS company about onboarding emails for SaaS companies. He wanted some new ideas on how they could improve their welcome emails.
As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox.
Content marketing is arguably the best long-term strategy for marketing a business. Compared to traditional marketing, content marketing costs 62% less, but produces almost 3X as many leads.
These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats:
Relationships with bloggers, thought leaders and senior decision makers are invaluable. Influencer marketing, when done correctly, can be mutually beneficial for all involved.
Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results.
If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content”, it never really seems to make an impact.…
Want to make sure you never miss a monthly growth goal? Perhaps you need a boost right now to get the month moving in the right direction? Then you’ve come to the right place. Big companies like Facebook and HubSpot have lofty growth goals and continue to meet them every…
If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?