TrueRanker has carved out a reputable niche in the marketing realm, thanks to its cost-effective SEO tools and services. This sophisticated site optimization software is your window into real-time monitoring and tracking of your website’s Google rankings.
With TrueRanker, you can uncover hidden keyword gems that may have slipped under your radar, offering you a competitive advantage. Moreover, it allows you to evaluate rankings on both desktop and mobile search results, bolster local search optimization, perform in-depth keyword analysis, and delve into your competitors’ keywords and traffic— all under one comprehensive platform.
The sheer volume of tools bundled into this software can make it daunting to ascertain if it’s the perfect fit for your business. So, let’s break down some of TrueRanker’s standout features and identify areas where improvements could be made.
TrueRanker: The Good and the Bad
There are plenty of optimization features that TrueRanker offers that make it undoubtedly worth the investment. It includes a full suite of SEO tools including SEO checkers, keyword rank trackers, and Google Search Console keyword suggestions.
But like all tools, this one has its shortcomings as well. So we’ve gathered both the strengths and limitations of TrueRanker so you can decide if it’s suitable for your organization’s needs.
What TrueRanker Is Good At
Easy non-technical onboarding: TrueRanker makes it easy to get up and running even if you don’t have a technical background.
Here’s how you set up your account for the first time:
- Click on the add tracking button and add your URL to be tracked. Give your project a name.
- Add any keywords that are related to your site. You can upload a CSV file, add keywords manually, or select TrueRanker’s suggested keywords for a quick setup.
- Add your competitors to compare your rankings against theirs.
Users report that they can complete this setup process in under an hour, making it a simple and efficient process for those new to SEO tracking.
Keep in mind that it may take a couple of hours for Rank Tracker to collect and process your website’s ranking data.
Deep Google Search analysis tools: TrueRanker offers a free SERP checker. Dig into the top 100 positions on search engines results pages for the keywords you care about. Pick any location for SERP analysis in order to target specific markets.
Powerful metrics for optimizing your SEO strategies: There are several metrics that TrueRanker provides to help you better understand your site’s data. They help to contextualize your website’s data, so you can better understand how your content performs rather than staring at a wall of incomprehensible numbers.
These tools include:
- Visibility metric: This measures the proportion of all potential organic clicks for the tracked keywords that are directed to your website. The score is calculated by dividing the traffic that your site receives by the total search traffic for all the keywords.
- Traffic metric: Provides an assessment of the estimated monthly organic search traffic that is directed to a website’s page that ranks for a specific keyword.
- SERP metric: This reveals any outcome on a Google search engine results page that does not qualify as an organic result.
- Positions metric: The positions metric displays the rank that a target website or URL occupies in organic search results for a specific keyword.
Keywords updated daily: Many expensive SEO tools only update their keywords on a weekly or monthly basis, which can greatly hinder your ability to track performance and make necessary changes. TrueRanker updates its keywords daily, keeping you up-to-date with any fluctuations in your rankings.
Powerful cannibalization detector: This program offers an enhanced cannibalization detection feature. Previously, a keyword was deemed cannibalized if it showed up for multiple URLs in the final SERP during a chosen period.
Now, the system has been upgraded to consider whether, over the last 30 days of the period, the keyword has ranked for varying URLs on separate days.
A bug icon is displayed on the keyword history chart when the last URL change occurs, providing a more comprehensive view of keyword usage.
Grouping features: Grouping saves time and makes workflows more efficient.
TrueRanker allows you to group locations, tags, URLs, and keywords. So you can do things like:
- Compare the performance of specific groups against one another.
- Adjust a keyword’s tracking parameters for an entire group at once, rather than doing it manually for each individual keyword.
- Quickly retrieve data for specific segments of your site.
TrueRanker’s Potential Drawbacks
Lack of a comprehensive knowledge base: A downside of this platform is that it doesn’t have a lot of information to help you understand how to use it.
With a less comprehensive knowledge base for users, you may need to reach out to customer support for help.
However, several helpful training videos on the Rank Tracker YouTube channel help make up for their less-than-robust documentation.
These videos also give you a visual reference which can help familiarize you with TrueRanker’s interface.
Limitations on team sizes: TrueRanker offers four different tiers of plans. The Starter and Business plans provide one user seat, the professional plan offers two user seats, and the agency plan allows for five users on a single account.
For larger teams, this can be a significant limitation as it limits the number of people who can access and use the platform.
No IOS app available: At the moment, TrueRanker only offers an Android app for users to access their accounts on mobile devices.
This means that IOS users will have to use a web browser to log in and access their data, which can be inconvenient for some.
Furthermore, many users report that the Android app is much less functional than the browser version, which can be a drawback for those who prefer the convenience of using a mobile app for tracking their SEO performance.
TrueRanker Plans and Pricing
TrueRanker offers four different tiers of membership, ranging from the basic Starter plan to the Agency plan offered for larger organizations.
If you pay annually, you’ll get three months free per year, which is helpful for committed members seeking a discount over time.
Here’s what you can expect out of each plan:
The TrueRanker Starter package costs $9.99 per month or $7.50 per month when paid annually.
You can track up to 100 different keywords daily and manage as many projects as you need without any limit.
Per project, you can monitor the activities of two competitors, giving you a competitive edge. The package also includes five scheduled reports that keep you updated on your progress.
You can conduct up to 30 SEO analyses every day to ensure your strategies are effective.
The Business plan is $30 per month and costs $22.50 per month when billed annually.
It comes with the above features but ups your keyword limit to 500 and allows you to follow five competitors. You also receive 10 scheduled reports, twice the amount of the Starter plan.
The business also includes white-label reporting, which is a good option for marketing agencies that want to use their branding while presenting results.
The Professional plan costs $39 each month and reduces to $29.95 per month when paid annually.
This plan allows you to track 1000 keywords each day. You can track five competitors, run 150 SEO analyses every day, and schedule 10 reports.
Like the business plan, you’ll be able to white-label your reports.
And you’ll also gain multi-user access, with two seats included in this tier of membership.
The Agency plan is $69 per month, and the annual plan brings this price down to $51.75 each month.
You’ll receive all of the features of the professional plan, but your keyword limit boosts to 2,000, and you can track up to 10 competitors.
This plan also offers 300 SEO analysis credits a day, the ability to share your projects, and five user seats for your team.
If you want personalized support from TrueRanker, you can contact them to develop a customized plan that meets your unique needs.
This option is ideal for those who need high-volume keyword tracking or additional user seats for a larger team.
Simply visit their contact page and send your request along with your name and email address.
TrueRanker offers a free 14-day trial so you can test out the features before committing. This is a great way to see if TrueRanker has everything you need for your business.
TrueRanker is a solid option for solopreneurs, freelancers, and small businesses who want to boost their Google position through calculated SEO strategies.
It’s a reliable and affordable tool with a foolproof setup process. Even with such a low barrier to entry cost-wise, the most skeptical of business owners can try out any of the plans free of cost for 14 days.
Overall, TrueRanker is a solid choice for businesses looking to elevate their SEO game. So consider adding it to your tool belt and see if this program can work for you.