Creating personalized video messages and sending them to customers can be incredibly time-consuming—from crafting the script and recording a mistake-free clip to compiling the relevant contact info and video page, there’s a lot to consider. It’s even more challenging if you have to record a new video for each customer you want to contact.
Maverick’s AI-powered platform gives ecommerce stores an easy and scalable way to create personalized video messages to use across their customer journey.
In this review, we’ll explore what Maverick excels at, where it has room for improvement, the purchasing options, and whether or not it’s the right choice for your business.
Maverick: The Good and the Bad
Video messaging services come in different shapes and sizes—some prioritize ease of use and speed while others focus on scalability and integrations. Maverick does it all.
Powered by AI, the platform makes it possible for businesses to send personalized video messages at scale. It’s also very easy to set up and has integrations for the most popular CRM platforms. Nevertheless, you don’t get all of that without a few trade-offs.
Let’s explore Maverick’s pros and cons in more detail.
What Maverick Is Good At
Boosting customer satisfaction: The best businesses have a special knack for making customers feel seen and appreciated. With Maverick, you can easily generate personalized video messages that make each customer feel like they actually matter to your business.
We love that Maverick empowers you to double down on that personal touch. You can have the automated videos sent directly from a customized email address or hosted on a branded video page—either way, your message will resonate as authentic and thoughtful.
With Maverick, it’s easy to scale that personalization in an automated way. Rather than a one-size-fits-all email blast, you can efficiently yet meaningfully connect with each customer. For example, you can record a thank you video for customers who purchase a specific product or a Happy Birthday video to send on a customer’s birthday.
All you need to do is record the video and script and integrate it with your CRM. Maverick will set up the rest. This is an easy way to connect with customers on a more personal level.
Increasing revenue and engagement: The personalized video messages you send through Maverick’s platform do more than just make a customer feel good (though that’s always the aim)—they also have the potential to increase revenue and engagement.
Maverick’s website claims you can see 5x higher click through rates and 20% more repeat purchases, and we believe it. But you don’t have to just guess whether your videos are making an impact. Maverick provides full analytics, so you can see open rates, click through rates, and more.
Quick and easy setup: Actually using the platform is super simple. In just a few steps that took us less than an hour, we were able to complete the initial setup. No intensive engineering work is required on your end—you don’t need to get your IT team involved at all. Maverick has simplified the process so you can hit the ground running.
With pre-built scripts and templates, it’s easy to start recording customized videos right away. The templates make it easy to produce videos that resonate with your audience and bring your brand persona to life.
Maverick has clearly designed its video chat software to remove any friction from the onboarding process. Within an hour, you could be recording and sharing videos that engage your audience and drive results.
Wide range of use cases: There are a ton of different ways you can use Maverick. For example, you can send a short, friendly video to thank each customer after a purchase. If a customer leaves an unpurchased item in their cart, you can send a quick video saying you noticed they didn’t complete the order, and you’re here to help if they need anything. You can even offer an exclusive discount code to nudge them to complete their purchase.
Maverick also shines for subscription programs. You can welcome each new member with a short, friendly video introducing yourself and provide a tour of their member account. This sets the stage for an ongoing relationship where the member feels recognized as an individual.
The range of Maverick’s potential use cases stems from its ability to facilitate authentic human connections between businesses and customers. Whatever your need—thanking purchasers, recovering abandoned carts, welcoming new members—Maverick helps you communicate in a more personal and authentic way.
AI-powered scalability: Connecting with customers is crucial, but recording personalized videos for each interaction can be extremely time consuming. That’s where Maverick shines. Unlike other video platforms that require you to record a new video for every customer, Maverick is an AI-based solution. This means you only have to record a single video for each use case, and Maverick will automatically generate personalized versions tailored to each customer. This makes the platform incredibly scalable, saving you an enormous amount of time compared to constantly recording new videos.
With Maverick, the heavy lifting is done for you. One video turns into many, reaching all your customers with relevant, personalized messages. No more wasting hours re-recording the same video over and over.
Ecommerce and CRM integrations: As an online business owner, having seamless integration between your ecommerce platform, marketing tools, and CRM is essential. Maverick helps connect those critical dots for you and your team.
For ecommerce, Maverick integrates directly with Shopify and WooCommerce. This means you can easily view key metrics like revenue, average order value, and conversion rate.
Maverick also works with all the major CRM platforms. Native integrations with Klaviyo, Omnisend, and Zapier allow you to connect your marketing and sales processes. See which campaigns drive the most revenue or which lead sources result in customers. With this insight, you can double down on what’s working and refine what’s not.
Maverick’s Potential Drawbacks
Limited Personalization: If you want to add extra personalization to your videos, you may be a bit disappointed. Currently, the only part of the video that can be personalized is the name of the customer.
However, Maverick says it’s working on adding additional customization elements, so this may change in the future.
No free trial and plans can get spendy: If you want to test out Maverick’s features before you dive in, there’s unfortunately no free trial option. Additionally, the cheapest plan starts at $100 per month, which may be a bit difficult to swing if you’re a new business or solo entrepreneur.
Maverick Plans and Pricing
Maverick keeps things very simple when it comes to pricing. There’s just two plans to choose from—Starter or Pro.
Starter Plan
If you’re looking to boost customer engagement for your business online, Maverick’s Starter plan provides an excellent entry point with video messaging capabilities to interact with customers across channels.
For $100 per month, you get the core benefits of the platform:
- Up to 1,000 monthly video sends
- Two video flows
- Email delivery
- Email support
- Support for standard CRMs
- Branded landing pages
- Analytics
You also have the option of creating additional video flows for an extra $50 per month.
Pro Plan
With Pro, you get everything in Starter, plus a few additional features:
- Over 1,000 monthly video sends
- Two video flows
- Email and SMS delivery
- Email and call support
- Custom CRM integrations
- Branded landing pages
- Analytics
- API Integration
If you’re interested in the Pro plan, you can reach out to Maverick for a custom quote.
Final Thoughts
Maverick’s AI-generated video solution is a creative way to reach customers on a more personal and authentic level. If you’re an ecommerce store looking to improve your marketing efforts, Maverick may be the perfect platform for you. It’s quick to set up, easy to use, and offers the potential for a high return on investment.
