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Digital asset management software (DAM software for short) is the modern way for businesses to track, share, archive, distribute, and repurpose digital assets.
Images, videos, documents, audio files, animations, and other types of media content would all fall into the “digital asset” category.
DAM software can ultimately become a single source of truth for managing all of your company’s digital assets. The software will automatically assign metadata to the assets, which makes it easy to search and organize your content at scale.
Overall, DAM software simplifies the digital asset lifecycle while keeping all of your files secure and easy to manage.
Which digital asset management software is the best? This guide contains my top recommendations.
The Best Digital Asset Management Software Options to Consider:
When it Makes Sense to Invest Into Digital Asset Management
DAM software isn’t for everyone. The software is typically for SMEs, enterprises, and other larger organizations with thousands of digital assets.
Marketing teams and brand managers are commonly the primary users of DAM software. They use these tools to ensure brand consistency throughout the organization and external digital touchpoints alike.
In some instances, smaller teams that create and manage hundreds of digital assets can also benefit from these solutions. Truthfully, any team struggles to find files that were created or used a year or two ago can use digital asset management software to solve their problems.
If you’re bouncing back and forth between multiple platforms to manage your digital assets, then you should consider consolidating to a single DAM solution.
Smaller businesses can typically get by with cloud storage tools for a while. But as your asset library grows, you’ll need something more advanced to manage everything at scale. Cloud storage tools aren’t really ideal for asset distribution either.
#1 – Pimcore Review — Best Enterprise-Grade DAM Software
More than 82,000 businesses rely on Pimcore for digital asset management. This includes big brands like Burger King, Audi, Peugeot, and T-Mobile.
The Pimcore platform is an open-source solution for data and experience management. Digital asset management is just one of its many popular products.
As an enterprise-grade solution, this platform can accommodate any type and amount of digital assets. Pimcore makes it easy for large organizations to reuse digital assets and optimize data dissemination at scale. It can improve your operational efficiencies with automated workflows from the initial asset production to the final distribution.
Some of the top features and benefits of using Pimcore for DAM include:
- Digital asset delivery
- Simple integration with third-party systems
- Advanced workflow management
- Digital asset consolidation
- Metadata management
- Asset portal image libraries for marketing teams
- Supports 220+ file formats
Overall, Pimcore can become your complete enterprise content hub. It integrates with your PIM, CMS, and desktop publishing software as well.
Request your free demo to get started.
#2 – Wiredrive Review — The Best For Digital Media Assets
Wiredrive is a DAM software built for creative companies. The software helps organizations share media assets and collaborate more efficiently.
From creation to distribution, Wiredrive has you covered.
The platform is trusted by big brands like Nike, Cisco, Tory Burch, FX, and more. Here’s a closer look at some of the features and benefits you’ll get with Wiredrive:
- Robust search and filtering
- Collaborative decision-making with reviews and approvals
- Share branded presentations
- Bulk file tagging with taxonomy
- Simple search, filter, and previews
- Integrates with tools like Adobe and Dropbox
Wiredrive makes collaboration really easy. It can act as a shared workspace for teams and projects. You’ll have full access over the user controls and permissions. Review, track, and instantly share your work through a secure platform.
You can also use Wiredrive to match your exact workflow for managing and distributing assets.
Plans start at $249 per month. Contact Wiredrive for a custom quote and try it free for 7 days.
#3 – WoodWing Assets Review — Best DAM Software Features
Formally known as Elvis DAM, WoodWing Assets is another popular solution in this category. The software makes it easy for organizations to create assets and enhance collaborative efforts.
With WoodWing Assets, all of your digital assets will be stored in a single location, giving you total control over how, when, and where your assets get used.
WoodWing is the smarter way to manage your assets. It’s commonly used by publishers and marketers seeking a more efficient way to create, manage, reuse, and share their content. Compared to other DAM software on the market, WingWing is arguably the most feature-rich tool that you’ll find.
- Complete control over user permissions
- Metadata, taxonomies, and flags
- Powerful search
- Collaborative design tools
- Fast publishing
- Automated versioning
- Drag-and-drop file uploads
- Brand portals
- Ability to publish files from anywhere
- Enterprise-grade security and SSO
The list goes on and on. WoodWing Assets integrates with tools like Adobe Creative Cloud and gives you the ability to manage the usage rights for your content.
Contact WoodWing for a quote to get started.
#4 – Nuxeo Review — The Best Custom DAM Software
Nuxeo is a bit unique compared to other DAM solutions on our list. It’s a low-code platform with a configurable API that allows for complete customization.
Big brands like Fox, L’Oreal, EA, and CVS all rely on Nuxeo for asset management.
If a traditional DAM is too rigid to meet your organization’s complex needs, Nuxeo is a highly flexible alternative that should be taken into consideration. You can use this platform to manage the complete creative lifecycle of your business that adapts as your needs change.
The API-first architecture gives you the power to change the way your content is managed on the fly. Customize your workflows and use AI to make predictions and see real-world relationships between your assets, projects, and products.
Other top features of Nuxeo include:
- Bulk upload
- Supports 3D and 360-degree assets
- Automated workflows
- Simple search and asset discover at scale
- Publishing tools for finished assets
- Asset audit trail
In short, Nuxeo can be anything you want it to be. The low-code nature of the platform allows you to customize it in any way that you see fit.
Request a demo to get started with Nuxeo.
#5 – MediaBeacon Review — The Best For Marketing Teams
MediaBeacon is trusted by well-known brands like Mercedes-Benz and Showtime.
This enterprise-grade platform is designed to help marketers improve the process for asset creation, locating digital assets, and distributing those assets.
MediaBeacon is extremely versatile. It’s used in a wide range of industries, like retail, food and beverage, media, entertainment, pharmaceuticals, consumer packaged goods, and more.
Here’s a closer look at the features and benefits you’ll get with this solution:
- Enterprise-grade security
- Advanced search
- Customizable metadata fields
- Digital rights management
- BPM (business process management) workflows
- Asset tracking and ROI
You can connect this tool to any of your systems with a robust open API. MediaBeacon even provides training and certification so your entire team can learn how to use the system. They also provide 24/7 support.
Book your free demo to get started.
#6 – Image Relay Review — The Best For Smaller Teams and Content Creators
While most of the DAM solutions on our list are made for large organizations, Image Relay can accommodate the needs of smaller teams.
If you’re a content creator or managing digital assets for a small business, Image Relay will improve your process and make it easy for you to distribute assets as well.
Image Relay positions its software as a way for professionals to get their time back. It eliminates tedious tasks like complex searches and file requests. Even with the entry-level plan for individual users, you can grant view, search, and download permissions to an unlimited number of people.
Some of the top features available from Image Relay include:
- User permissions
- Metadata fields
- Tagging tools
- Branded portals
- Access from any device or browser
- 99.9% uptime
- Supports any file type (including 4k video)
- Full file previews
- License control
- Asset expiration management tool
- View-only and download restrictions
Image Relay seamlessly integrates with Zapier, so you can connect your DAM software with 1,000+ third-party apps like Salesforce, Instagram, Google Drive, and more.
Plans start at just $99 per month. Try it free for 14 days.
#7 – Brandfolder Review — The Best For Digital Asset Distribution
Brandfolder is a safe and secure, cloud-based DAM solution. This software can become your central source of truth for digital asset management.
More than 5,000 brands, including industry leaders like Mastercard, Credit Karma, and Waste Management all rely on Brandfolder for DAM.
I like Brandfolder because the software uses artificial intelligence and machine learning technology to help you track who is using your content and how it’s being used. The software will automatically identify your highest-performing content.
Other top features and benefits of Brandfolder include:
- Ability to offer templated assets
- Scalable distribution
- Privacy controls
- User permissioning
- Extensive list of integrations
The software is used by agencies, retailers, manufacturers, sports organizations, franchises, tech teams, and more. It also has user-specific solutions segmented by roles like CMOs, brand managers, marketers, and creative operators.
To get started, contact Brandfolder to request a free quote.
Methodology For Choosing The Best Digital Asset Management Software
With so many DAM tools to choose from, narrowing down your options to just one can be challenging. This is the methodology that you should use to evaluate the tools in this category. So as you’re shopping around, make sure to take the following factors into consideration:
The vast majority of DAM software is built for enterprise-sized organizations. However, there are plenty of tools on the market for small content creation teams and even solo users.
So the easiest way to start narrowing down your options is by determining what business size the software is designed for. The plan terms, user minimums, and pricing should help you figure out if the tool in question is right for your company size.
Who exactly will be using the DAM software?
Will it be used by your marketing team? Are you a small business owner who will be using it on your own? Is the software for your brand manager or is it for a developer?
All of these examples would require different solutions based on the end-user. Lots of tools are clearly branded for specific users, while others can be fully customized to accommodate your needs.
Types of Digital Assets
What types of assets are you working with?
It’s worth noting that not all DAM solutions will support all file types. Basic files like images, videos, audio, and other simple documents will likely be supported on all platforms. However, if you have complex files, take the extra time to ensure that the software in question can manage your assets. I’m referring to digital assets like 3D files, panoramic files, AR files, VR files, etc.
Look beyond your current asset library. You need to make sure the software you choose will support assets you’ll be creating in the future as well.
Primary Use Case
Generally speaking, “asset management” is a pretty broad category. But your plan for those assets will help determine what software is right for you.
For example, some tools are just made for storing and accessing massive quantities of media assets that never change. Other platforms are made for organizing frequently changing assets. There are tools for managing product images, logos, and other sales materials. Some DAM software is made for digital asset distribution to third parties like clients and retailers.
The features provided by the platform will vary based on the use case. For example, organizations that distribute digital assets will definitely want features for managing the rights of the content. But this is unnecessary if you’re just looking for a place to store files at scale.
The market is flooded with great solutions for digital asset management. But with so many options to choose from, I’d narrow your focus to the tools recommended in this guide.
From individual users and small teams to large organizations and enterprises, this article contains something for everyone.
I’m confident that you can find exactly what you’re looking for based on the methodology described above.