Best Data Analysis Software

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Want to keep your company leagues ahead of the competition? Our methodical research is how you’ll uncover how to select the best data analysis software to do it. After a detailed review, we discovered HubSpot to be the best for most users using data analysis. They have a head start on many businesses in this space. Follow patterns, and anticipate results with the software HubSpot allows you to use and make better-informed decisions.

The Best Data Analysis Software For Most Users

Hubspot Logo


Best For Most

Hubspot is one of the most popular marketing automation tools on the market, but it’s data analysis capabilities are equally impressive. With it, you get an in-depth view of all your marketing activities and campaigns, empowering you to optimize campaigns as they progress. And the best part? You can do all of this for FREE.

HubSpot gives you the best free automation tools in the market. They let you take an in-depth look into a market, seeing trending activities and what happens if these trends continue.

You have a low-risk opportunity to cash in on a new approach to marketing with data analysis. Let’s look at more details, starting with the reasons you should invest in this software.

The Best Data Analysis Software Options to Consider:

When It Makes Sense to Invest in Data Analysis Software

Data Analysis software helps you improve your decision-making in your business.

We aren’t claiming that this software will help you make 100% accurate predictions about your business. But the closer your predictions are to reality, the better for your business.

Data analysis software can help you achieve things like:

  • Identifying an advertisement channel that helps you target customers better for generating leads.
  • Predicting future trends and designing a product or service based on those predictions to maximize revenue.
  • Gaining a competitive edge over your business rivals by understanding how they engage and influence their customers.

So, how do you know if your company is ready to invest in data analysis software?

If you are a one-person shop or a small business not taking in a lot of data, shelling out for a data analytics tool is likely not the right move yet. 

But if you have a mid-sized business or larger.

And you see inefficiencies in your core business lines or your employees are spending too much time manually poring over data.

Then it is time to invest in data analysis software.

The same goes if you have employees whose whole job is to analyze data.

They will only benefit from having analysis software to help them come to the right conclusions.

If there are technical barriers to finding insights and using existing data to your company’s best advantage, then you are ready for software to help you achieve better results.

You may also realize you simply don’t have the right data type, such as customer satisfaction ratings, consumer information, or how customers are finding you.

It comes down to knowing this software can help collect and analyze data that will boost your company’s efficiency and bottom line.

Data analysis is a means to an end.

It enables you to identify trends and point you in the right direction for growth and efficiency. And this is done by disseminating information and giving you clearer views of your data as a whole. 

Starting is simple, we will show you how to invest in the right software tool.

Keep reading to check out our top picks to take your business to the next level.

#1 – Hubspot – Best for Marketing Data Analysis

Hubspot Logo


Best For Most

Hubspot is one of the most popular marketing automation tools on the market, but it’s data analysis capabilities are equally impressive. With it, you get an in-depth view of all your marketing activities and campaigns, empowering you to optimize campaigns as they progress. And the best part? You can do all of this for FREE.

Hubspot is one of the best marketing automation software tools.

It has equally impressive data analytics features that make reading and understand marketing data easier than ever.

You can use the platform to get an in-depth analysis of all your qualified leads, which, in turn, will enhance your marketing efforts. This helps you understand what is going right with your marketing campaigns and other changes you should make for better advertising results.

It’s also useful if you’re just starting with your business and want to save money or cannot afford to invest several resources or hire more employees.

Hubspot can help drive more traffic to your website. You can improve every web page’s performance or the website as a whole, depending on what you want.

What makes the deal even better? It’s free!

You get to enjoy a host of efficient data analytics features for no cost. The scope of data analysis on Hubspot is limited and mostly focused on marketing and website analytics. But this is to be expected since it is a free tool, so this isn’t a deal-breaker for our guide.


Hubspot offers a wide array of free tools for CRM, marketing, sales, and customer service.

If you want access to more features and tools, you can upgrade your plan by paying a minimum of $40 per month for each tool. You can also opt for bundles that begin at $50 per month. Try Hubspot for free.

#2 – Zoho Analytics – Best for Everyday Operations

Zoho Analytics Logo

Zoho Analytics

Best for Everyday Operations

Zoho Analytics is a robust data analysis software designed to be lightweight and enjoyable for everyday operations. Its intuitive and sleek business intelligence dashboard is equal parts delightful and insightful, with an AI-powered assistant ready to answer your questions and build meaningful reports in just a few seconds. It’s easy to use and suitable for non-technical users, with prices starting at $22 per month for up to two users.

Zoho Analytics comes with robust tools to help you prepare, collect, and analyze data. You can then use it to identify trends and gain actionable insights into your daily operations. 

It’s a self-service business intelligence (BI) analytics platform that can create insightful dashboards and visualize any data with utmost efficiency. The platform has an AI-powered assistant, which is also one of its best features, that can answer all your questions in meaningful reports. 

And Zoho Analytics doesn’t stop at big data analysis. 

You can take advantage of its Google integration and a plethora of awesome marketing campaign tools to handle everything from analytics to sales. There are 100+ ready-made connectors for popular cloud drives, business applications, and databases, along with white-label solutions for embedded analytics and BI/analytics portals.

From streamlining data gathering to optimizing pivot tables to allowing the dynamic and interactive analysis of data sets, Zoho Analytics can do it all. What’s more, you won’t require professional help to use the software.


Zoho Analytics offers four plans:

  • Basic: $22 per month
  • Standard: $45 per month
  • Premium: $112 per month
  • Enterprise: $445 per month

These prices are based on their online services. The on-premise services have a different pricing structure. There’s also the option to try out a 15-day free trial.

#3 – Tableau – Best for Data Visualization

Tableau Logo


Best for Data Visualization

Data is 100% useless if you don’t know what it means. Tableau helps you and your team make sense of all the data you’re collecting so you can use it to make decisions and gain deeper insight into the performance of your business. With it, you can create virtually any type of visualization you can imagine, including maps, graphs, charts, and even real-time insight dashboards to share with your team. Pricing starts at $140 per month.

Tableau is a market leader in the data analytics software market with good reason. It offers several advanced and mature features, a user-friendly dashboard, and end-to-end data analysis.

However, we recommend this software for visualizing your data to gain better insights. You can create charts, graphs, dashboards, maps, and applications, along with the option to share and publish your creations.

Tableau is very intuitive and offers comprehensive features, making it capable of handling all data sizes and creating real-time customized dashboards. This extends to all sectors, including finance, healthcare, marketing, sales, and government.

Another advantage is Tableau’s enthusiastic community that is ever-ready to help if you have any trouble using the platform and offers free resources and training.

It’s also suitable for data analytics democratization, enabling you to give access to any team member with ease.

The fact that SalesForce acquired Tableau can also help you boost productivity and sales thanks to easy integration with their suite of products. 


In terms of pricing tiers, Tableau offers three plans:

  • Duo: $140
  • Team: $278
  • Small Business: $1778

You can also customize your deployment according to your needs. A free trial is available to see the tool before purchasing.

#4 – Microsoft Power BI – Best ML and AI Features

Microsoft Logo

Microsoft Power BI

Best for Machine Learning and AI

If you’re looking for data analysis software that gets smarter the longer you use it, Microsoft's Power BI is one of the most popular analytics programs on the market. With it, you can carry out autonomous and augmented data analytics to gain a competitive advantage over others within your industry. Aside from powerful automations, it’s also incredibly affordable with plans starting at just $9.99 per user per month.

Microsoft Power BI may very well be the most popular analytics program on the market.

But the reason it’s a winner for us is its impressive array of machine learning (ML) and artificial intelligence (AI) functionality that gives you the chance to carry out augmented data analytics. For instance, it offers image analytics to help you gain a competitive edge over your competitors. 

And that’s not all. The ML and AI features are driven by Azure functions built into the Azure Cloud, which helps you get better results.

You can use the software to configure your data and create easily digestible reports based on your predetermined KPIs and metrics. It also offers data reporting and insights at scale and can stream real-time analytics information to get data and insights from various channels like social media and factory sensors.

Another shining feature of Microsoft Power BI is its stringent security protocols. You can use the Microsoft Cloud App Security and Microsoft Information Protection for sensitive data oversight and enforcing protection policies.


Microsoft Power BI offers two pricing plans:

  • Power BI Pro: $9.99 per month per user
  • Power BI Premium: $4995 per month for dedicated cloud computing and storage resources

You can also do a free trial to test the software features before committing to a plan.

#5 – RapidMiner – Best for Cloud-Based Predictive Analytics



Best for Predictive Analytics

If you’re interested in predicting trends, mining text, and machine learning capabilities, RapidMiner is a top consideration. With it, you can easily create and distribute graphical predictive analysis in just a few seconds. You can also build and deploy advanced workflows to automatically pull data from virtually any source. Get better insights and start predicting future trends and audience behavior starting at just $10 per user per month or $7,500 per year for your entire team.

RapidMiner is a cross-platform tool for machine learning, data preparation, deep learning, predictive model deployment, and text mining. In short, it’ll provide you with all data prep capabilities.

It has a very dominant and robust graphical user interface that allows you to create, distribute, and sustain predictive analysis. Besides creating advanced workflows, you can also use its scripting support feature available in multiple languages.

RapidMiner has technology that can easily handle the different stages of advanced analytical projects, irrespective of the industry. It analyzes your data before converting it into informative chart or table formats. You can also create pivot tables to sort your data in a more organized manner and design visualization and statistical overviews. 

Moreover, the software comes with a business intelligence dashboard, performs a multitude of calculations, and allows integrations with several other apps like Jaspersoft, Splunk, Python, MapR, CROC, and DataStax.

You’ll make better decisions thanks to the platform’s features transforming your data into key insights. It also has data connectors for drawing data from various sources – all of which will be visible on RapidMiner’s dashboard.


RapidMiner gives you two options: Enterprise and Self-Service. Enterprise is definitely better for large businesses as they get a comprehensive data analysis solution that starts from $7500. However, if you have an expert in-house analytics team, you may want to consider the self-service option. 

Methodology for Choosing the Best Data Analysis Software

Every business has its own unique needs, so the vetting process considerations can differ from companies in other niches.

To start, always factor in the ease of use of each tool. How long will it take for your team to ramp up and be able to utilize the tool to its fullest potential? Data analysis is already complex, so finding intuitive software will be a huge boon.

We compiled a list of a few other factors you should consider when weighing in your options, which are what we used to create this guide. 


Good data analytics software should get top marks in the scalability criterion. In other words, it should be able to grow as large as you need and follow your company’s growth or be as small and singular as you require.

Whether you want an overall view of your business or project-specific KPIs, the software should be able to provide you with the necessary numbers and insights. Keep in mind that replacing a data analysis software is pretty difficult. So, if you end up choosing the wrong tool, you may have to stick with it for the long run or spend a large amount of time and money on replacing it.

Varied Reporting

After analysis, data analytics software gives you clear visualizations that you can use to gain deeper insights. Be it numbers or text, you’ll understand everything in more detail–provided you have efficient reporting tools.

Ensure the software you select helps you understand how your business is working, its problem areas, and ways to improve them. Additionally, it should also supply you with a wide range of reporting related to different aspects of your business, like social media metrics, sales numbers, and inventory.

Integrations and File Support

It’s essential to have a data analysis software that works smoothly with your other digital tools–it’s the only way to carry out data gathering.

What would you like: Spending hours and hours prepping your data or have software do all the hard work for you?

That is why you should find out whether the tool supports the file formats you already use and can seamlessly work with other business tools you’ve already paid for when choosing software.

Learning Curve

Most data analysis software comes with all sorts of tools–some you need and ones you don’t. And you may be unfamiliar with a few of these tools and data analysis techniques.

This creates a knowledge and skill gap.

To avoid underutilizing your data analysis software, you have to overcome the learning curve involved. First, you have to understand how to negotiate with the software, and second, you must be fully aware of everything you can do with the software.

The amount of time you invest will differ from one software to another. So, make sure you choose a brand carefully that suits your needs. Ideally, it will have a set of resources and support to guide you through using it. 

Hubspot Logo


Best For Most

Hubspot is one of the most popular marketing automation tools on the market, but it’s data analysis capabilities are equally impressive. With it, you get an in-depth view of all your marketing activities and campaigns, empowering you to optimize campaigns as they progress. And the best part? You can do all of this for FREE.


What you choose will depend on your business needs and data types, but you can always go with one of our top picks if you want reliable options. 

The user-friendly and feature-rich Tableau is perfect for different types of data analysis solutions, while Microsoft Power BI is perfect for businesses that need AI and machine learning features. Zoho Analytics is a robust tool for self-service analytics, and RapidMiner is ideal for predictive analytics. 

And don’t forget the Crazy Egg best for most users recommendation is HubSpot.

Whichever you choose, data analysis is sure to help you make more money and save time digging for insights in all the data your company collects.

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