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Chelsea Baldwin is a web marketing consultant and business writer. She specializes in creating strategy-based content and marketing plans for better ROI and more sales. You can get in touch with her at chelsea@carolinafreelancewriter.com or connect with her on LinkedIn.

2014 Holiday Marketing Guide: Lessons From the Big Wigs

by Chelsea Baldwin

holiday shopping, image credit: http://www.freeimages.com/photo/1052434

Halloween is just around the corner, and before the jack-o-lanterns come down, Thanksgiving and Christmas decorations go up. Merchants open themselves for business to rake in the holiday profits earlier every year—but the planning starts long before the decoration and themed ads. E-commerce sites are no different from brick-and-mortar stores…

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A3: @CrazyEgg was one of the best tools I have used to understand what and where users are engaging with a page. #seochat

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