Chelsea Baldwin is a web marketing consultant and business writer. She specializes in creating strategy-based content and marketing plans for better ROI and more sales. You can get in touch with her at chelsea@carolinafreelancewriter.com or connect with her on LinkedIn.

The 9 Commandments of Converting Page Skimmers

by Chelsea Baldwin

Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game: the more eyeballs on your site, reading your information and seeing your offers, the more clickthroughs and qualified leads you’re likely to get. But not…

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Age-Old Advice on Conversion Rate Optimization

by Chelsea Baldwin

Let’s take a few seconds to step back down memory lane to your first success as a CRO professional. You had a daunting task in front of you—like significantly increasing CTA clicks, keeping people on your site pages longer, getting a certain number of people to your website organically, or…

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Website Redesign Victory: A Step-by-Step Guide

by Chelsea Baldwin

Going through a website redesign almost always seems like a great idea. Who wouldn’t want to freshen their brand’s online presences, create a sleeker user interface and have a website that’s way more attractive than the competition’s? That is, it seems like a good idea until you get down into…

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Show Me My Heatmap

Ah, @CrazyEgg I really do love you! So useful evaluating how users are interacting with all aspects of our zanerobe.com redesign

Mike Halligan

@MrMikeHalligan

What makes people leave your website?