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This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a … [Read more...]
“Lee Frederiksen”
Referrals are Not Enough: How Buyers Evaluate Professional Services
How do prospects evaluate you as a professional services provider?Lots of firms will give you a familiar answer: references and referrals. But as … [Read more...]
Closing the Perception Gap, Closing the Sale
What are the elements that make the biggest difference in your conversion rate?You might be surprised.Keep reading to learn the one … [Read more...]
Are You a High-Growth Firm? Top 10 Marketing Tools Revealed
If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided our research … [Read more...]
