Are you worried that you don’t know the point of guides and eBooks? Trust me, you’re not alone. There are dozens of articles about how changing the color of a button will lead to higher conversion rates, but what will long-form guides do for you? Why bother? The best long-form…

Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has a little bit of an edge. A hipster is found at an underground club in an indie urban neighborhood, rather than…

When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me through infancy to school to college, and then to adult life. Names conjure up certain ideas and preconceptions, whether we like it or not. A…

Are you writing or curating content for a company with a seemingly unsexy product or service? Trust me, you’re not alone. Most writers don’t work for Vogue, Apple, or Ferrari, and we’re faced with writing copy, blog posts, and other material for less than sexy stuff. Fortunately, there are tons…