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Emma Siemasko is a freelancer writer and content marketing specialist at Grasshopper, the entrepreneur’s phone system. Emma recently completed JUMP: The Ultimate Guide to Starting and Growing a Business to help startup founders and employees get companies off the ground.

7 Company Blogs That Build Community (And More)

by Emma Siemasko

Company blogs aren’t usually considered supreme ROI-generators. Some simply see them as a necessity for SEO, while others hire writers because everyone else is doing it. A good blog is a community builder, a resource that users, friends, and partners turn to when they’re looking for information, advice, or even…

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How To Write Cool Copy For Unsexy Stuff

by Emma Siemasko

Are you writing or curating content for a company with a seemingly unsexy product or service? Trust me, you’re not alone. Most writers don’t work for Vogue, Apple, or Ferrari, and we’re faced with writing copy, blog posts, and other material for less than sexy stuff. Fortunately, there are tons…

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Show Me My Heatmap

A3: @CrazyEgg was one of the best tools I have used to understand what and where users are engaging with a page. #seochat

Matthew Diehl

@matthewdiehl