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Danielle Forget is a Communications graduate with a true passion for online media. Currently she holds the title of Marketing Coordinator for WhatRunsWhere. Connect with Danielle on LinkedIn or Twitter and be sure to follow WhatRunsWhere for future posts.

6 Banner Ad Split Tests To Try Right Now

by Danielle Forget

Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on…

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