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Andrew Angus is the founder and CEO of Switch Video, a North American based company that produces simple explanatory videos that help clients clearly explain what they do and engage with their prospects. Angus, a well respected leader in the explainer video industry, spearheads the movement to integrate brain science, web metrics into the production of animated explainer videos and has recently launched their course: How to Tell Your Companies Story & The Brain Science to Make It Stick .

9 Ways To Turn Web Video Into Your #1 Sales Tool

by Andrew Angus

According to a 2011 Content Marketing Institute study, 90% of B2B marketers do some form of content marketing, whether they realize it or not. More importantly, 60% of B2B marketers plan to spend more on content marketing in the next year. As interest in content marketing continues to rise, so…

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