Maybe you’re not using any website optimization tools. Or perhaps you’ve tried a couple, but never really given them a chance. I hear this from a lot of marketers, but let me ask you a question. What happens to a website that never gets optimized for search and conversions? It…

I have some bad news for you. It might hurt. Everything you’ve read about lead generation strategies might not apply to your business. Why? Because ecommerce lead generation is different. If you run a business outside the ecommerce family, feel free to check out another Crazy Egg article that applies…

What happens when nobody clicks on your call-to-action phrases and buttons? You don’t get any leads. Nor do you generate any revenue. That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs. A poorly-written CTA negates…

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. Marketers want to know how Google’s algorithm will change SERP (search engine results page) rankings. The mobile first index means that Google will consider mobile friendly websites first when deciding how to…

Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s a business to do? Build credibility. And it starts with customer testimonials. Imagine that someone is looking for a product you sell. He calls a…

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one. If you don’t have the best homepage possible, that first impression you lose that first impression forever. Will the visitor come back? Maybe. But you’re playing with fire. There aren’t any…

You’ve heard your friends and associates talking about using a heatmap tool to improve their website conversions and sales. Maybe you’ve even done a little research on the subject. But why exactly do you need a heatmap tool? And what does it do? You have questions. I have answers. Here’s…

We talk a lot about improving your website conversion rates on the Crazy Egg blog, but do you want to know the simple truth? Optimizing your website for conversions is step two. Knowing how to get traffic to your website is step one. To put it more bluntly: Your conversion…

What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against the competition? These are questions I field every day, both from business owners who are struggling and from companies that are killing it. I get it — everyone wants to…