You may have heard it — that Google Analytics ruined marketing. “Really?” you’re thinking. “But I use GA every day to check metrics, KPIs, and growth!”
If you’re doing any type of content marketing, then you know how difficult it is to consistently produce great content. I’ve faced this issue many times myself.
Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.
While the stats and analytics data involved in conversion rate optimization (CRO) clearly shows it’s a scientific and objective process, the system of turning visitors into actual buyers is also an art.
Every year it feels like TV and radio stations, retailers and other businesses start the “holiday season” talk earlier and earlier. Some people complain. Some people love it. I’m usually thinking about other things — like how to stay sane.
We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for different search terms related to the specific niche your site covers. The problem is a lot of businesses forget that people view marketing content different…
Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like it? Perhaps you felt that if you were to raise your prices, your customers would leave you for your competitors, which, if bad enough, might cause…
It may seem demoralizing to spend hours writing a trustworthy article, only to have the latest abomination from Buzzle or ListVerse outrank you. Don’t panic about this. Time is on your side. What do I mean by this?
Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a successful pitch to upper management. He needed to secure additional funding for new research techniques.