Ivan Guzenko is VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter.

How to Cheat at A/B Testing (And Win)

by Ivan Guzenko

A/B testing isn’t for the faint of heart. So every CRO is looking for cheats—simple ways to get great results with minimal effort. Let me start with the obvious. The best way to cheat in A/B testing is to not cut corners. If you’re looking for quick ways to get…

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