{"id":99772,"date":"2024-11-26T14:56:27","date_gmt":"2024-11-26T19:56:27","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=99772"},"modified":"2025-09-30T10:47:54","modified_gmt":"2025-09-30T17:47:54","slug":"ab-testing-multiple-conversion-goals","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/ab-testing-multiple-conversion-goals\/","title":{"rendered":"New on Crazy Egg: Track Multiple Conversion Goals for A\/B Testing"},"content":{"rendered":"\n<p>We\u2019ve made critical improvements to A\/B Test reporting in Crazy Egg, making it far easier to compare your results for different Conversion Goals \u2014 and to see how your test performance varies over time.<\/p>\n\n\n\n<p>First: the <strong>improved A\/B Testing dashboard<\/strong> now displays the best-performing page variant for each test, based on your primary Conversion Goal and the statistical significance of your results.<\/p>\n\n\n\n<p>In a glance, you can see how your test is performing so far, and how confident you can be that the outcome isn\u2019t just the result of chance or statistical noise.<\/p>\n\n\n\n<p>Tests on the dashboard can now also be sorted by Created Date, Name, or Number of Visitors, making it easy to find the test results you\u2019re looking for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26144828\/Product-AB-Test-Dashboard-Highlighted-202411-1024x468.png\" alt=\"Screenshot of the redesigned A\/B Testing dashboard in Crazy Egg, with its new statistical significance reporting highlighted.\" class=\"wp-image-99773\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26144828\/Product-AB-Test-Dashboard-Highlighted-202411-1024x468.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26144828\/Product-AB-Test-Dashboard-Highlighted-202411-300x137.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26144828\/Product-AB-Test-Dashboard-Highlighted-202411-768x351.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26144828\/Product-AB-Test-Dashboard-Highlighted-202411.png 1185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Second: we\u2019ve fully <strong>redesigned the A\/B Testing Results page<\/strong> for each test, so you can easily visualize how your test has performed for any given date range.<\/p>\n\n\n\n<p>These improvements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Track Multiple Conversion Goals<\/strong><\/em> \u2014 View results for a different Conversion by selecting the Goal menu in the top left corner.<\/li>\n\n\n\n<li><em><strong>Date Range Filters<\/strong><\/em> \u2014 Filter all of your test results by start and end date.<\/li>\n\n\n\n<li><em><strong>Time-Series Charts<\/strong><\/em> \u2014 Visualize how your test metrics have performed by day, for one or multiple Conversion Goals.<\/li>\n\n\n\n<li><em><strong>Results Table<\/strong><\/em> \u2014 See metrics and edit settings for your page variants, all in a single table. You can sort the list of page variants by clicking any of the column titles.<\/li>\n\n\n\n<li><em><strong>Note Taking<\/strong><\/em> \u2014 Keep notes in the same view to help keep track of your work so far. Record Test Notes by clicking the \u201cNotes\u201d button to the left of the date filter. Edit Variant Descriptions by clicking the gear icon for the test variant, then clicking \u201cEdit description\u201d.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26145104\/Product-AB-Test-Results-Highlighted-202411-1024x600.png\" alt=\"Screenshot of the redesigned A\/B Testing report in Crazy Egg, with its new time-series charts, conversion toggle, statistical significance and conversion value reporting highlighted.\" class=\"wp-image-99774\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26145104\/Product-AB-Test-Results-Highlighted-202411-1024x600.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26145104\/Product-AB-Test-Results-Highlighted-202411-300x176.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26145104\/Product-AB-Test-Results-Highlighted-202411-768x450.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/11\/26145104\/Product-AB-Test-Results-Highlighted-202411.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Early Access users have begun using this improved reporting to take some of these actions on their A\/B Testing initiatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Decide to fully implement a new test variant design<\/strong><\/em>, based on whether the test has reached statistically significant results.<\/li>\n\n\n\n<li><em><strong>See whether page variants have improved their performance over time<\/strong><\/em>, compared to earlier in your test. This is useful if you\u2019ve previously made adjustments to your test settings, want to make adjustments without adding a completely new variant, or see a lot of seasonality in your user behavior.<\/li>\n\n\n\n<li><em><strong>See whether page variants have performed better on a different Conversion Goal<\/strong><\/em>, compared to the one you originally targeted.<\/li>\n<\/ul>\n\n\n\n<p>These redesigned reports are available now for all A\/B Tests, both new and existing. Happy analyzing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve made critical improvements to A\/B Test reporting in Crazy Egg, making it far easier to compare your results for different Conversion Goals \u2014 and&#8230;<\/p>\n","protected":false},"author":267,"featured_media":99774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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