{"id":99440,"date":"2024-10-15T21:11:01","date_gmt":"2024-10-16T01:11:01","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=99440"},"modified":"2024-10-16T16:38:06","modified_gmt":"2024-10-16T20:38:06","slug":"heatmap-data-filters-2024","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/heatmap-data-filters-2024\/","title":{"rendered":"New on Crazy Egg: Activity Data Filters for All Website Heatmaps"},"content":{"rendered":"\n<p>Crazy Egg\u2019s new activity filters for <a href=\"https:\/\/www.crazyegg.com\/snapshots\">Website Heatmaps<\/a> help marketers &amp; web designers get better clarity on how different users behave on their websites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s the problem?<\/h2>\n\n\n\n<p>When they first land on your site, visitors can behave very differently based on who they are and how they found you.<\/p>\n\n\n\n<p>A new user may spend time trying to find the right offer, while a returning user will know exactly which button to click. Users who found you on a Facebook ad will often be harder to convert than ones who found you via a branded Google search. Users who visit your site during business hours may prefer different content to those who visit at night.<\/p>\n\n\n\n<p>Without the ability to segment these, your website analytics will give you confusing signals on which content to optimize, and for whom.<\/p>\n\n\n\n<p>These new activity filters for Website Heatmaps help solve this, by enabling you to generate new heatmaps and export click data focusing on specific audience segments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What can I do with these new data filters?<\/h2>\n\n\n\n<p>With these activity filters, you can segment your Heatmap data based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience Segment<\/strong>: New vs. Returning, Country, Day of Week, Time of Day<\/li>\n\n\n\n<li><strong>Traffic Source<\/strong>: Previous page or domain, Search Engine, or UTM parameters<\/li>\n\n\n\n<li><strong>Engagement Type<\/strong>: Rage Clicks only, Dead Clicks only, Time to Click, Mouse Button (left-click or right-click)<\/li>\n\n\n\n<li><strong>Technology<\/strong>: Device, Browser, Operating System, Window Size<\/li>\n\n\n\n<li><strong>And your own <a href=\"https:\/\/support.crazyegg.com\/hc\/en-us\/articles\/360054584474-Custom-User-Variables\">Custom Variables<\/a><\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"793\" height=\"750\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/10\/15204934\/Screenshot-HeatmapFilter-20241015.png\" alt=\"\" class=\"wp-image-99442\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/10\/15204934\/Screenshot-HeatmapFilter-20241015.png 793w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/10\/15204934\/Screenshot-HeatmapFilter-20241015-300x284.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/10\/15204934\/Screenshot-HeatmapFilter-20241015-768x726.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p>Customers in our beta testing program have already found a wide variety of uses for segmented Heatmap reporting. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify and exclude traffic sources that interfere with your heatmap data.<\/strong><br>If display ads are driving low-quality traffic with high bounce rates, filter these out for cleaner reporting.<br><\/li>\n\n\n\n<li><strong>Contrast the behavior of different audience segments.<\/strong><br>Say you have new mobile users from Instagram ads and returning desktop users clicking different CTAs. Or morning and nighttime users engaging with different content. View their filtered heatmaps side-by-side, to quickly distinguish how each segment is behaving differently.<br><\/li>\n\n\n\n<li><strong>Perform attribution on user behavior driven by individual campaigns.<\/strong><br>Filter by your UTM parameters to generate reporting specific to your campaign \u2014\u00a0whether you&#8217;re running paid ads or posting new promotions on social media.<br><\/li>\n\n\n\n<li><strong>Export click data for each page element, now broken out by audience segment.<\/strong><br>Crazy Egg&#8217;s List Maps give you the raw click data for each page element, exportable to CSV. Now you can also segment that data across dozens of audience variables, before exporting.<\/li>\n<\/ul>\n\n\n\n<p>Heatmap activity filters are fully available now for all Crazy Egg users, regardless of their subscription plan. <a href=\"https:\/\/www.crazyegg.com\/signup\">Sign up now to start your 30-day free trial<\/a>.<\/p>\n\n\n\n<p>Happy analyzing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crazy Egg\u2019s new activity filters for Website Heatmaps help marketers &amp; web designers get better clarity on how different users behave on their websites. What&#8217;s&#8230;<\/p>\n","protected":false},"author":267,"featured_media":99448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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