{"id":99140,"date":"2024-09-09T09:00:00","date_gmt":"2024-09-09T13:00:00","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=99140"},"modified":"2026-04-01T10:24:00","modified_gmt":"2026-04-01T17:24:00","slug":"google-analytics-integration-ab-testing","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/google-analytics-integration-ab-testing\/","title":{"rendered":"Product Update: Google Analytics 4 (GA4) Integration for Crazy Egg A\/B Tests"},"content":{"rendered":"\n<p>You can now use <a href=\"https:\/\/www.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4 (GA4)<\/a> to analyze and segment engagement metrics, for each of your <a href=\"https:\/\/www.crazyegg.com\/ab-testing\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B Testing<\/a> page variants on Crazy Egg.<\/p>\n\n\n\n<p>By combining GA4\u2019s quantitative analytics with Crazy Egg\u2019s own <a href=\"https:\/\/www.crazyegg.com\/snapshots\" target=\"_blank\" rel=\"noreferrer noopener\">Heatmaps<\/a> and <a href=\"https:\/\/www.crazyegg.com\/recordings\" target=\"_blank\" rel=\"noreferrer noopener\">Session Recording<\/a> capabilities for each page variant, you get powerful insights into how your A\/B Tests impact user behavior and conversion rates on each page \u2014&nbsp;all with just a single paid plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does the Google Analytics integration work?<\/h2>\n\n\n\n<p>The integration works by sending a custom event to GA4 when an A\/B Test variant is viewed by a site visitor.<\/p>\n\n\n\n<p>You will be able to see the total count of pageviews on A\/B Test variants, along with the unique visitor count and related conversions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145135\/Screenshot-GA4-Integration-Event-Counts-202409-1024x558.jpg\" alt=\"\" class=\"wp-image-99142\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145135\/Screenshot-GA4-Integration-Event-Counts-202409-1024x558.jpg 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145135\/Screenshot-GA4-Integration-Event-Counts-202409-300x164.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145135\/Screenshot-GA4-Integration-Event-Counts-202409-768x419.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145135\/Screenshot-GA4-Integration-Event-Counts-202409-1536x837.jpg 1536w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145135\/Screenshot-GA4-Integration-Event-Counts-202409-2048x1117.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These custom events are sent with all the <a href=\"https:\/\/funnel.io\/blog\/what-is-a-dimension-in-google-analytics-and-what-about-metrics\" target=\"_blank\" rel=\"noreferrer noopener\">parameters that GA typically provides<\/a>. This means that for each A\/B Test in Crazy Egg, you can now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare <strong>engagement metrics<\/strong> like: New vs. Returning Users, Average Session Duration, Exit Rate, Bounce Rate, Pages per Session, and more.<\/li>\n\n\n\n<li>Segment by <strong>dimensions<\/strong> like: URL, Device, Browser, Screen Resolution, Country, Source\/Medium, Campaign, and more.<\/li>\n<\/ul>\n\n\n\n<p>In addition, these events come with custom properties for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ID of the associated A\/B Test<\/li>\n\n\n\n<li>Name of the associated A\/B Test<\/li>\n\n\n\n<li>ID of the page variant viewed&nbsp;<\/li>\n\n\n\n<li>Name of the page variant viewed<\/li>\n<\/ul>\n\n\n\n<p>So you will not only be able to compare the results of page variants within the same A\/B Test, but also to compare variants belonging to different A\/B tests altogether.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145229\/Screenshot-GA4-Integration-Customer-Parameter-Breakdowns-202409-1024x543.jpg\" alt=\"\" class=\"wp-image-99143\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145229\/Screenshot-GA4-Integration-Customer-Parameter-Breakdowns-202409-1024x543.jpg 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145229\/Screenshot-GA4-Integration-Customer-Parameter-Breakdowns-202409-300x159.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145229\/Screenshot-GA4-Integration-Customer-Parameter-Breakdowns-202409-768x407.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145229\/Screenshot-GA4-Integration-Customer-Parameter-Breakdowns-202409-1536x815.jpg 1536w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/06145229\/Screenshot-GA4-Integration-Customer-Parameter-Breakdowns-202409-2048x1086.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How do I set up the Google Analytics integration for Crazy Egg?<\/h2>\n\n\n\n<p>Depending on how you\u2019ve already installed GA on your site, you can either:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure your GA settings to report on the custom event properties that Crazy Egg sends when an A\/B Test variant is viewed.<\/li>\n\n\n\n<li>Create a new tag in Google Tag Manager (GTM).<\/li>\n<\/ul>\n\n\n\n<p>These steps only have to be performed once to integrate Crazy Egg fully with Google Analytics.<\/p>\n\n\n\n<p>Follow our <a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/a-b-test-and-google-analytics-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">integration guide<\/a> to connect your Crazy Egg and GA4 accounts, and get deeper metrics on how your A\/B Tests are performing today.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Ready to get started, driving more value from your website performance?<\/p>\n\n\n\n<p>Get started generating your first Heatmaps and A\/B Tests on Crazy Egg \u2014&nbsp;<a href=\"https:\/\/www.crazyegg.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">free with a 30-day trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can now use Google Analytics 4 (GA4) to analyze and segment engagement metrics, for each of your A\/B Testing page variants on Crazy Egg&#8230;.<\/p>\n","protected":false},"author":267,"featured_media":99155,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[824],"tags":[730,895,721,816,729,837],"class_list":["post-99140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crazy-egg","tag-ab-testing","tag-analytics","tag-conversion-optimisation","tag-crazy-egg","tag-google-analytics","tag-website-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Update: Google Analytics 4 (GA4) Integration for Crazy Egg A\/B Tests<\/title>\n<meta name=\"description\" content=\"Crazy Egg\u2019s integration for Google Analytics 4 (GA4) enables you to analyze the results of each page variant in your A\/B Tests.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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