{"id":977,"date":"2020-04-02T08:00:00","date_gmt":"2020-04-02T12:00:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=977"},"modified":"2020-04-02T19:34:15","modified_gmt":"2020-04-02T23:34:15","slug":"grab-attention-website-home-page-introduction","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/grab-attention-website-home-page-introduction\/","title":{"rendered":"24 Attention-Grabbing Website Homepage Introductions"},"content":{"rendered":"

\"homepage-introduction\"<\/p>\n

When visiting your site, a user decides whether to hit the \u201cback button\u201d within milliseconds.<\/span><\/p>\n

That’s right, milliseconds<\/em>.<\/p>\n

Your homepage is your only chance to get them to stay on your site and become a customer.<\/span><\/p>\n

And since a company\u2019s homepage accounts for up to <\/span>50 percent of the site\u2019s total pageviews,<\/span><\/a>\u00a0it’ll make or break your business.<\/p>\n

You need to design a homepage introduction that\u2019s \u201csticky\u201d enough that they won\u2019t leave.<\/span><\/p>\n

How to Create the Perfect Homepage Introduction<\/span><\/h2>\n

Your homepage\u2019s copy is a huge factor in how successful your homepage will be.<\/span><\/p>\n

It\u2019s the first thing your visitors will see, and it can serve as a short \u201celevator pitch\u201d letting the visitor know what your site is about.<\/span><\/p>\n

So your website introduction content absolutely needs to be compelling.<\/span><\/p>\n

Fortunately, writing effective homepage copy doesn\u2019t need to be complicated. That\u2019s why on this page, I\u2019ll cover 11 tips you can use to design a page that\u2019s interesting enough to make visitors want to learn more, and successful in driving them to take action.<\/span><\/p>\n

1. Be Concise<\/span><\/h3>\n

Your homepage has a <\/span>few main jobs<\/span>: Show visitors what they\u2019re looking for, show them where to start, and establish your company\u2019s credibility.<\/span><\/p>\n

Accomplishing this doesn\u2019t need to involve a lot of copy.<\/span><\/p>\n

Of course, some products and services require more of an explanation than others. If your company\u2019s core offerings are different from anything else on the market, you\u2019ll need to do a bit more work to tell visitors what they are.<\/span><\/p>\n

But if you\u2019re offering a product or service that your target audience is already familiar with, this doesn\u2019t need to be the case.<\/span><\/p>\n

They\u2019ll be able to get the basic idea within a few seconds. And from there, your goal should be to convince them that your business is the right choice for their needs and drive them to take action.<\/span><\/p>\n

If visitors immediately understand the site\u2019s overarching goal, direct text is the best way to get them to take the next step.<\/span><\/p>\n

In fact, you should be able to accomplish everything you need in one to three sentences, as a general rule.<\/span><\/p>\n

Did you know that editing copy to be more scannable and concise can <\/span>increase usability by 124 percent<\/span>?<\/span><\/p>\n

When you think about it, that makes perfect sense.<\/span><\/p>\n

If the majority of your site\u2019s visitors are scanning your content, some of them are bound to miss important information. They might read and remember the less-important details, but skip right over the copy that\u2019s most effective in driving them to take action.<\/span><\/p>\n

When you keep your copy concise, you remove everything but the copy you want your readers to focus on.<\/span><\/p>\n

This way, you don\u2019t have to worry about them getting distracted \u2014 because all they\u2019ll see is your most important copy.<\/span><\/p>\n

For example, take a look at Spotify\u2019s homepage:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-1-be-concise-spotify\"<\/p>\n

The page\u2019s headline illustrates the brand\u2019s goal of making music accessible to everyone. Then, it gives visitors the option to try the product\u2019s free version. At the top, visitors have the option to sign up for a premium membership, get help, or log in, as well.<\/span><\/p>\n

It would be almost impossible for a visitor to get distracted on this page.<\/span><\/p>\n

If you\u2019re torn between creating a long, informative homepage or a brief one like Spotify\u2019s, consider that short homepages regularly outperform longer ones.<\/span><\/p>\n

In one test, Pipedrive wanted to see whether their lengthy homepage was really the most effective way to drive conversions.<\/span><\/p>\n

They <\/span>created a variant<\/span><\/a> that was significantly shorter than the original and tested them against one another.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-1-spotify-variant\"<\/p>\n

So, was this shorter page more effective?<\/span><\/p>\n

\u201cYes\u201d is an understatement.<\/span><\/p>\n

The shorter variant achieved a <\/span>300 percent increase in conversions<\/span><\/a>.<\/span><\/p>\n

So you don\u2019t need to include every last detail on your homepage to drive conversions. And as this study illustrates, leaving them out could help your visitors focus on the page\u2019s main goal.<\/span><\/p>\n

\"crazy<\/p>\n

2. Provoke Action<\/span><\/h3>\n

One of the most common reasons users leave a site is that they simply <\/span>don\u2019t know what to do<\/span><\/a>.<\/span><\/p>\n

It\u2019s not that they don\u2019t want to become a customer \u2014 it\u2019s that they don\u2019t know how.<\/span><\/p>\n

This means that in addition to explaining what you\u2019re offering, your homepage\u2019s copy should also include a call to action.<\/span><\/p>\n

And it shouldn\u2019t be an afterthought, either. Your call to action is the <\/span>most important element on the page<\/span><\/a>.<\/span><\/p>\n

After all, no matter how beautiful your design or compelling your copy, your homepage is useless if it doesn\u2019t help you reach your business goals.<\/span><\/p>\n

Your site isn\u2019t just meant to inspire a positive reaction \u2014 it\u2019s supposed to help you drive sales and generate leads.<\/span><\/p>\n

And the best way to make this happen is to tell your visitors exactly what you want them to do.<\/span><\/p>\n

Take a look at how Southwest accomplishes this on their homepage:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-2-southwest\"<\/p>\n

As soon as a visitor lands on this page, they\u2019re instructed to book a flight \u2014 and to do so within the timeframe of their current sale; in this case, by Monday. The entire page is designed around this action, and the clear directive leaves no room for confusion.<\/span><\/p>\n

Plus, the yellow \u201cBook by Monday\u201d button is a clear contrast with the page\u2019s red background, making it immediately obvious where a user is supposed to click.<\/span><\/p>\n

Now, let\u2019s a take a look at another great website introduction example from Memrise:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-2-memrise\"<\/p>\n

In this case, the call to action isn\u2019t a button.<\/span><\/p>\n

This is a bit unusual and goes against what many marketers consider <\/span>best practice for high-converting calls to action.<\/span><\/a><\/p>\n

But for Memrise, it works.<\/span><\/p>\n

That\u2019s because the site offers courses in 20+ languages \u2014 so it wouldn\u2019t make sense for their homepage to direct all of their visitors to only one of them.<\/span><\/p>\n

And while they could direct users to simply create an account, then select their desired language during the registration process, this would require visitors to browse a list of languages before signing up.<\/span><\/p>\n

Assuming that most people start using a language-learning tool because they want to study a specific language, they\u2019d want to be sure that a platform offers the one they\u2019re interested in before registering.<\/span><\/p>\n

Memrise integrates this process directly into their call to action, speeding up the process and likely increasing the number of visitors who sign up as soon as they see their desired language on the list.<\/span><\/p>\n

3. Place Your Headline Prominently<\/span><\/h3>\n

Beyond the copy you use in your main headline, it\u2019s also important to consider placement.<\/span><\/p>\n

Your homepage has a limited amount of real estate for content, and your headline should take up a significant portion of that.<\/span><\/p>\n

Although you can include other elements, like photos and graphics, you want to make sure that visitors don\u2019t miss your copy.<\/span><\/p>\n

So as you divide up your page, give your headline plenty of space.<\/span><\/p>\n

For example, check out how Slack balances their copy with a custom graphic:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-3-slack\"<\/p>\n

The graphic brings color and adds some visual interest to the page, but it doesn\u2019t overpower the main headline.<\/span><\/p>\n

The 50-50 split layout, combined with the bold font used for \u201cWhere Work Happens,\u201d ensures that visitors\u2019 attention will still be drawn to the copy.<\/span><\/p>\n

Plus, the text has ample spacing around it to make it more distinct.<\/span><\/p>\n

Next, let\u2019s take a look at Google Drive\u2019s homepage:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-3-google-drive\"<\/p>\n

Although the image background doesn\u2019t leave \u201cwhite space\u201d in the same way that Slack\u2019s homepage does, the minimalistic approach creates a similar effect.<\/span><\/p>\n

The main headline immediately attracts attention, and the bright blue button is clearly where visitors are supposed to click.<\/span><\/p>\n

4. Stay Above the Fold<\/span><\/h3>\n

As you place your headline, you should also ensure that it\u2019s above the fold, regardless of the browser or device a visitor uses.<\/span><\/p>\n

If you\u2019re unfamiliar with the term, \u201cabove the fold\u201d simply refers to the portion of a page a user can view without scrolling. It\u2019s what appears as soon as they land on the page, and is the first content they\u2019ll see.<\/span><\/p>\n

This means that the content you place above the fold on your site is what will make the first impression on each visitor.<\/span><\/p>\n

If visitors like what they see, they\u2019ll either continue scrolling and learning, or they\u2019ll take action.<\/span><\/p>\n

But if the content within that first view isn\u2019t enough to convince them that your business is worth their time, they may not bother to scroll and learn more.<\/span><\/p>\n

This means that it\u2019s essential to place your most attention-grabbing, compelling copy within the top, above-the-fold portion of your page.<\/span><\/p>\n

If your page is simple, this is a relatively easy goal to accomplish.<\/span><\/p>\n

For example, Duolingo\u2019s homepage includes two simple, compelling sentences, and a high-contrast call to action.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-4-duolingo\"<\/p>\n

This is all the site really needs to drive their main goal of encouraging visitors to try one of their courses \u2014 and it\u2019s relatively easy to fit within the space offered by standard desktop, laptop, and smartphone screens.<\/span><\/p>\n

For sites that offer a more complex product, this is a slightly more challenging task.<\/span><\/p>\n

For example, Palantir is a full-service web agency offering strategy and consultation, brand development, web design, content strategy, training programs, and more.<\/span><\/p>\n

That would be a lot to explain in the limited amount of space available above the fold on most browsers and devices.<\/span><\/p>\n

So instead of cramming their homepage full of complicated details and directives, the company keeps things user-friendly with a simple headline, explanation, and call to action.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-4-palantir\"<\/p>\n

And while this brief copy likely won\u2019t be enough to drive readers to contact the company immediately, that\u2019s simply the nature of the industry.<\/span><\/p>\n

Web design and digital marketing typically require large investments of both time and money, so choosing a service provider isn\u2019t a decision to take lightly. This means it would be unreasonable to expect this homepage to generate immediate conversions.<\/span><\/p>\n

But it isn\u2019t unreasonable to aim to grab visitors\u2019 attention and make them want to learn more.<\/span><\/p>\n

And that\u2019s exactly what this straightforward, above-the-fold headline is designed to do.<\/span><\/p>\n

The first impression that each visitor gets is simple and easy to understand. It won\u2019t overwhelm them or prevent them from spending more time on the page.<\/span><\/p>\n

From here, users can scroll to find case studies, testimonials, blog posts, and more information about each individual service.<\/span><\/p>\n

And because this headline gives them a basic overview of what Palantir has to offer, they\u2019ll be much more likely to do that than they would if the company attempted to squeeze all of those details into that top space.<\/span><\/p>\n

5. Use Short, Unique Copy<\/span><\/h3>\n

Your headline is the first piece of copy a user will read on your page.<\/span><\/p>\n

But your goal shouldn\u2019t just be to get your visitors to engage with that first sentence or two. The true <\/span>purpose of a headline<\/span><\/a> is to compel them to keep reading and moving through your page.<\/span><\/p>\n

Essentially, it needs to make them want to learn more.<\/span><\/p>\n

But considering that, on average, five times as many people read a page\u2019s headline than read the body copy, many sites aren\u2019t successful in reaching this simple goal.<\/span><\/p>\n

So as you <\/span>create your best homepage<\/span><\/a>, make sure that your headline copy is effective at grabbing readers\u2019 attention.<\/span><\/p>\n

Simplicity is one part of the equation, but your copy should also be unique.<\/span><\/p>\n

Most consumers are used to hearing the same basic taglines and marketing claims, so the best way to grab their attention is to write something that stands out.<\/span><\/p>\n

This will help your brand create a refreshing change of pace for readers and make a much more memorable impression.<\/span><\/p>\n

For example, take a look at the headline on Audible\u2019s homepage:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-5-audible\"<\/p>\n

Instead of using this space for a simple explanation of their service, the company features a bold, unique claim prominently on the page.<\/span><\/p>\n

This is much more interesting than telling readers that they\u2019re an audiobook service \u2014 especially since most of them probably already know that.<\/span><\/p>\n

Of course, this method is easiest for well-established brands.<\/span><\/p>\n

After all, companies like Google, Apple, and Amazon don\u2019t need to spend too much time telling consumers who they are. The vast majority of us already know \u2014 so these brands have the most room for creativity when it comes to headlines.<\/span><\/p>\n

But any company can use a unique headline, as long as they also include a more informative subheading or explanation.<\/span><\/p>\n

For example, Lyft encourages users to sign up to become drivers with the headline, \u201cTurn Miles into Money.\u201d<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-5-lyft\"<\/p>\n

While the subheading (\u201cSign up to drive with Lyft\u201d) provides a more concrete explanation of what the page is telling visitors to do, that copy isn\u2019t nearly as unique.<\/span><\/p>\n

By featuring that first directive more prominently, Lyft is able to grab users\u2019 attention, then give them more details once they\u2019re already paying attention.<\/span><\/p>\n

And while they\u2019re certainly an established brand, this approach would work for virtually any company, regardless of how familiar consumers are with their products.<\/span><\/p>\n

Use our tools to see how your copy is perfoming<\/span><\/a><\/p>\n

6. Communicate Value Immediately<\/span><\/h3>\n

As soon as a visitor arrives on your site, you need to show them the value of what you\u2019re offering.<\/span><\/p>\n

And while that may seem obvious to you (and the rest of your marketing team), you\u2019ll be most effective in converting visitors into customers if you spell that value out as clearly as possible.<\/span><\/p>\n

If your business focuses on providing the most cost-effective solution in your industry, say that.<\/span><\/p>\n

Regardless of how you deliver value to your customers, you should aim to highlight that clearly on your homepage.<\/span><\/p>\n

This way, visitors don\u2019t need to spend time digging through your pages to figure out how you can help them. They\u2019ll know within seconds of arriving on your site.<\/span><\/p>\n

For example, take a look at how ClickTime explains its product to users.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-6-clicktime\"<\/p>\n

Right in the headline, they explain that they\u2019re offering \u201cTimesheets That Drive Performance.\u201d<\/span><\/p>\n

This alone could be a compelling explanation for visitors looking to improve their timekeeping process for employees.<\/span><\/p>\n

But the page continues by explaining that customers can \u201creduce costs, increase project visibility, and stay on budget\u201d using their product.<\/span><\/p>\n

These are clear, concrete benefits, and ones that are likely compelling for just about any business owner \u2014 especially those looking for new time-tracking software.<\/span><\/p>\n

The copy on this page is only a total of four lines long, but right away, visitors get a clear sense of value.<\/span><\/p>\n

And if they\u2019re looking for an efficient timekeeping solution, it\u2019s immediately obvious that ClickTime could be a great option to consider.<\/span><\/p>\n

PNC Bank takes a similar approach to explaining the benefits of their various credit cards.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-6-pnc-bank\"<\/p>\n

In this case, the page shows four different credit cards, each with a different way of providing value.<\/span><\/p>\n

On this main page, PNC needs to convey the core benefit of each to help users determine which one is best-suited to their needs. From there, each card has its own dedicated page, where visitors can find more information \u2014 but first, those visitors need to know which to click.<\/span><\/p>\n

The company addresses this need by summarizing each card in one or two words: \u201cCash Back. Low Interest. Rewards. Travel.\u201d<\/span><\/p>\n

Of course, these are very simplistic ways of explaining the benefits of each. But each conveys a specific type of value, letting visitors decide for themselves which is most important.<\/span><\/p>\n

7. Place Your Call to Action Logically<\/span><\/h3>\n

As I mentioned above, a call to action is an essential element of your site\u2019s introduction.<\/span><\/p>\n

A clear, direct call to action is the best way to encourage visitors to convert and generate the results that matter most for your business.<\/span><\/p>\n

But much like your headline, it isn\u2019t just the copy that matters for an effective call to action. The placement is also extremely important.<\/span><\/p>\n

After all, it doesn\u2019t matter how compelling your button text is if none of your visitors ever see it. This means that it should be a core part of your page\u2019s design, right from the start.<\/span><\/p>\n

And of course, you\u2019ll want to make sure that it\u2019s above the fold, along with your headline.<\/span><\/p>\n

But beyond that, ensure that your call to action is placed logically in relation to the rest of the content on your page \u2014 and that it isn\u2019t overshadowed by any of the other elements.<\/span><\/p>\n

In fact, as you design your page, your call to action should be one of the only elements that visitors can engage with.<\/span><\/p>\n

If your homepage offers your visitors too many options, you harm the chances that they\u2019ll take any of them. This is the basic principle of Hick\u2019s Law.<\/span><\/p>\n

In its most basic form, this is the principle that the more choices someone has, the more difficult it will be for them to make a decision.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-7-hicks-law\"<\/p>\n

In web design, it means that the fewer inessential elements a page has, the faster users will get to conversions.<\/span><\/p>\n

So when it comes to designing your homepage, aim to arrange your elements in such a way that clicking your main call to action isn\u2019t just a logical choice \u2014 it\u2019s the only logical choice.<\/span><\/p>\n

For example, take a look at the logical flow of elements on Aspiration\u2019s homepage.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-7-aspiration\"<\/p>\n

The page only contains three simple elements: A headline, a subheading, and a call to action button.<\/span><\/p>\n

Each is straightforward, and they work well together to encourage visitors to sign up.<\/span><\/p>\n

That\u2019s because there\u2019s a clear flow from the top of the page from the bottom.<\/span><\/p>\n

It would be nearly impossible for a user to be confused about what they\u2019re supposed to do or be distracted from the main action they\u2019re supposed to take.<\/span><\/p>\n

The page doesn\u2019t do anything wildly inventive or unique, but its simplicity is a major part of its effectiveness.<\/span><\/p>\n

Care\/Of takes a similar approach with its homepage layout.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-7-care-of\"<\/p>\n

Its main headline is attention-grabbing.<\/span><\/p>\n

Its subheading is informative and straightforward.<\/span><\/p>\n

And its call to action is simple and impossible to miss.<\/span><\/p>\n

Again, this isn\u2019t exactly groundbreaking. But it gives users a clear path to conversion.<\/span><\/p>\n

This arrangement prevents visitors from missing important details, and from leaving the page out of confusion or frustration.<\/span><\/p>\n

And when it comes to driving conversions, that\u2019s much more important than innovative design.<\/span><\/p>\n

8. Include Attention-Grabbing Graphics<\/span><\/h3>\n

Up until now, all of the tips I\u2019ve mentioned relate to copy and calls to action. That\u2019s because these are the two most important elements on your homepage.<\/span><\/p>\n

And a homepage can be done well without too much in the way of graphics or photos. It\u2019s possible to engage visitors and make them want to learn more with well-written, artfully-arranged copy.<\/span><\/p>\n

Just take a look at this example from NeverBland:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-8-neverbland\"<\/p>\n

In their case, simple works.<\/span><\/p>\n

But that doesn\u2019t mean that visual components aren\u2019t important, or that they can\u2019t make a positive impact.<\/span><\/p>\n

In fact, when done well, they can be just as effective as a great headline at attracting a visitor\u2019s attention and making them want to learn more.<\/span><\/p>\n

They can make all the difference in how a user perceives your brand, and whether they decide to convert.<\/span><\/p>\n

For businesses selling tangible products, they can also give visitors a more concrete idea of what those items are.<\/span><\/p>\n

Just take a look at how Starbucks promotes their blonde roast espresso on their homepage:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-8-starbucks\"<\/p>\n

The copy here is well-written. It promises a smooth flavor that \u201cpacks a punch\u201d and \u201cwaits under a velvety layer of thick foam.\u201d<\/span><\/p>\n

Sounds delicious!<\/span><\/p>\n

But for most coffee drinkers, that photo is much more compelling.<\/span><\/p>\n

Visuals are much more effective for attracting attention than copy alone, and they\u2019re also more memorable. In fact, while most people will remember <\/span>65% of the visual content<\/span><\/a> that they see three days later, they\u2019ll only remember 10% of the written content for that same amount of time.<\/span><\/p>\n

So with the right visuals, you can not only grab users\u2019 attention but be much more confident that they\u2019ll remember your brand after leaving your site.<\/span><\/p>\n

And even if you aren\u2019t offering a specific product that\u2019s particularly visually interesting or photographs well, this strategy still works.<\/span><\/p>\n

For example, just take a look at AllTrails\u2019 homepage:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-8-alltrails\"<\/p>\n

If you\u2019re unfamiliar with the brand, they offer an app with maps of parks and trails.<\/span><\/p>\n

While it\u2019s unclear where this particular photo was taken, it\u2019s reasonable to assume that by using the app, hikers could encounter a similar view \u2014 or at least that\u2019s the idea behind this approach to image use.<\/span><\/p>\n

Instead of showing a product or even a specific place, this image highlights the type of place its target audience is interested in finding: Pristine trails in beautiful environments.<\/span><\/p>\n

So while this is a bit more abstract than, say, screenshots of the app\u2019s interface, it\u2019s more effective in conveying the experience they aim to provide.<\/span><\/p>\n

But as you select images for your site, make sure that they don\u2019t distract users from taking action.<\/span><\/p>\n

And whatever you do, do not use image carousels.<\/span><\/p>\n

Headers with an automated slider of various images used to be an extremely popular design choice for businesses in just about every industry.<\/span><\/p>\n

After all, these headers let you showcase multiple high-quality images instead of just one. That\u2019s got to be a good thing, right?<\/span><\/p>\n

Not so much.<\/span><\/p>\n

These carousels are bad for both SEO and user experience.<\/span><\/p>\n

The alternating headings that come with each slide make it difficult for search engines to determine the page\u2019s main idea. Carousels also often lead to slow page load times, which search engines like Google see as an <\/span>indicator of poor quality<\/span><\/a>.<\/span><\/p>\n

Plus, these sliders are typically created with Flash, which is now universally accepted as bad for SEO.<\/span><\/p>\n

In terms of usability, carousels tend to push important content below the fold. As I mentioned above, this is the exact opposite of what you should be aiming to achieve with your page\u2019s layout.<\/span><\/p>\n

Finally, a carousel of images can give visitors conflicting ideas as to what the main point of the page is, and which action they should take.<\/span><\/p>\n

The bottom line here is that when it comes to visuals, it\u2019s possible to incorporate them in a way that will help you attract attention and encourage visitors to take action.<\/span><\/p>\n

But when done poorly, they can damage your SEO and harm your site\u2019s user experience.<\/span><\/p>\n

So as you decide which photos and graphics to include and where to include them, keep in mind that they move visitors closer to your page\u2019s main goal \u2014 not distract them from taking action.<\/span><\/p>\n

9. Use Plenty of Whitespace<\/span><\/h3>\n

As you may have gathered from the tips I\u2019ve shared so far, simpler is often better when it comes to homepage design.<\/span><\/p>\n

But even if you take a minimalistic approach to the elements you include on your page, you should still be conscious of incorporating white space.<\/span><\/p>\n

White space<\/span><\/a> is useful for clearly separating text, graphics, and other elements, and prevents pages from feeling too crowded.<\/span><\/p>\n

It can also enhance the importance and distinctiveness of the type and draw the eye to specific pieces of copy.<\/span><\/p>\n

For example, take a look at how Sellfy organizes their homepage.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-9-sellfy\"<\/p>\n

Like a lot of the examples we\u2019ve looked at so far, this one uses a logical flow of elements. Users are highly unlikely to have even the slightest amount of confusion as to what they\u2019re supposed to do here.<\/span><\/p>\n

This is partly due to the large amount of white space on the page.<\/span><\/p>\n

The bright green button easily stands out against the white background, making it impossible to miss.<\/span><\/p>\n

And although it immediately follows the page\u2019s copy, it has plenty of space to \u201cbreathe\u201d so it doesn\u2019t feel crowded.<\/span><\/p>\n

Apple takes a similar approach to the white space on their homepage.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-9-apple\"<\/p>\n

True to the brand\u2019s minimalistic aesthetic, the page focuses on a single product: The iPhone X.<\/span><\/p>\n

As soon as a visitor lands on this page, they know exactly where they\u2019re supposed to focus their attention.<\/span><\/p>\n

That\u2019s because Apple resisted the temptation to cram details about any other products, services, or promotions onto the page.<\/span><\/p>\n

By limiting the content, they\u2019re able to give each element ample space. This creates a user-friendly browsing experience and ensures that visitors will focus their attention on the particular product the page is designed to generate interest in.<\/span><\/p>\n

10. Pique Visitors\u2019 Interest<\/span><\/h3>\n

You probably can\u2019t tell a user everything they need to know right on your homepage.<\/span><\/p>\n

You might be able to convey the majority of the information they need if your product is simple. But even then, you\u2019ll need additional pages to provide background about your company, go into detail about product features, and highlight customer testimonials and case studies.<\/span><\/p>\n

And that just scratches the surface of the content you might use to drive your visitors to become customers.<\/span><\/p>\n

Fortunately, you don\u2019t need to include all of that information right from the start.<\/span><\/p>\n

In fact, I don\u2019t recommend that you try.<\/span><\/p>\n

Instead, focus on writing a headline that will pique each visitor\u2019s interest and make them want to spend more time browsing your site to find the information they need.<\/span><\/p>\n

The way you accomplish this goal depends on your brand\u2019s identity and goals, so there\u2019s plenty of room for creativity.<\/span><\/p>\n

But just to give you an idea of what it might look like, take a look at this homepage from Wix.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-10-wix\"<\/p>\n

The company helps business owners and other users create websites without any technical experience.<\/span><\/p>\n

This means that their audience is relatively broad.<\/span><\/p>\n

Some of their users might be local store owners looking to expand their retail sales to an online audience, while others might be aspiring musicians or actors looking to house a digital portfolio.<\/span><\/p>\n

These are just two possible uses. The options are virtually limitless.<\/span><\/p>\n

And while this means that Wix has a huge audience to help, it also means that their homepage needs to cater to a wide demographic.<\/span><\/p>\n

So instead of attempting to fit all of their potential customers into a narrow category, they simply tell all of them that, \u201cIt all starts with your stunning website.\u201d<\/span><\/p>\n

What, exactly, it \u201call\u201d is, is left up to interpretation. And that\u2019s perfectly fine \u2014 because as long as this headline grabs a visitor\u2019s attention, they can easily browse Wix\u2019s site to learn more about how the company can help with their specific goals.<\/span><\/p>\n

For brands that cater to a relatively large audience, this is often a more realistic approach than attempting to write a headline that\u2019s compelling to all of their potential customers.<\/span><\/p>\n

First, focus on grabbing users\u2019 attention \u2014 then provide the nitty-gritty details later.<\/span><\/p>\n

This approach can work for businesses in any industry, too.<\/span><\/p>\n

And if you think that your brand is too \u201cboring\u201d for it to be a valid tactic, just consider Dyson\u2019s homepage.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-10-dyson\"<\/p>\n

Vacuums aren\u2019t exactly the most exciting product to shop for.<\/span><\/p>\n

But this quote makes me want to learn why Dyson stopped developing corded vacuums \u2014 and it probably does the same for a lot of the site\u2019s visitors.<\/span><\/p>\n

Then, once they\u2019ve generated that level of interest, they can keep users on the site long enough to convert.<\/span><\/p>\n

11. Show Some Personality<\/span><\/h3>\n

So far, I\u2019ve given you a lot of things to consider as you create your homepage.<\/span><\/p>\n

And I stand by each of these tips.<\/span><\/p>\n

But as you write your copy and select your images, don\u2019t let a checklist of elements prevent you from letting some personality shine through.<\/span><\/p>\n

While the value you provide might be your main selling point, your brand\u2019s \u201cidentity\u201d also plays a role in how your target audience perceives your company, and whether they ultimately become customers.<\/span><\/p>\n

For example, take a look at how newsletter Lorem Ipsum encourages visitors to sign up on their homepage:<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-11-lorem-ipsum\"<\/p>\n

The copy itself is extremely simple. \u201cBe cool. Get the newsletter.\u201d<\/span><\/p>\n

This is very in line with the writing style found in the newsletter, so it makes sense that the site would use that same tone to tell visitors to sign up.<\/span><\/p>\n

It shows off the brand\u2019s personality right from the start so that visitors can make an informed decision as to whether they\u2019d enjoy consuming additional content from Lorem Ipsum.<\/span><\/p>\n

Plus, the image with their name written on a sticky note is another way to embody the brand in a memorable way.<\/span><\/p>\n

Next, Mr. Holmes Bakehouse is known for its amusing tagline of, \u201cI got baked in San Francisco.\u201d<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-11-mr-holmes\"<\/p>\n

For this type of brand, it wouldn\u2019t make sense to take a stuffy or overly-professional approach to website copy.<\/span><\/p>\n

And it\u2019s immediately clear from their homepage that they don\u2019t take themselves too seriously.<\/span><\/p>\n

The images here are attention-grabbing, and the color palette is visually appealing, but even the call to action of \u201cBrowse the Goods\u201d is casual and in line with the brand\u2019s voice.<\/span><\/p>\n

This approach ensures that visitors know they\u2019ve come to the right place, and can get a similar experience from the brand as they do in one of their bakery locations.<\/span><\/p>\n

The Importance of Writing a Good Website Homepage Introduction<\/span><\/h2>\n

I\u2019ve talked about the importance of a simple, uncomplicated design and a clear CTA on your homepage. That\u2019s because you shouldn\u2019t think of your homepage as a landing page. It\u2019s really a transitional page that gets users closer to your content or product. If website vistors get stuck reading a whole bunch of introduction text, they may never take that essential next step that takes them into the real meat of your website.<\/span><\/p>\n

Even if someone enters your site from a page other than your homepage, it doesn\u2019t mean they won\u2019t end up there somehow. According to <\/span>KoMarketing<\/span><\/a>, 36 percent of users who come from referral sites will click on the company logo to get to the homepage. <\/span><\/p>\n

Your homepage becomes an important portal for users to find contact \u00a0and \u201cabout us\u201d information, so don\u2019t leave those off your homepage, either.<\/span><\/p>\n

Ideal Blog Introduction Format: What Should Be Included?<\/span><\/h2>\n

So, we\u2019ve talked about website introductions in general, but if you run a blog, your introduction text is going to be a little different. While you still want to be concise, you don\u2019t want to be quite as concise as Spotify or Duolingo.<\/span><\/p>\n

Your blog introduction text should grab your reader by relating to them somehow. It should explain the existence of the blog to give it context, and it should invite the reader to read on.<\/span><\/p>\n

Let\u2019s look at some great examples of blog introduction examples.<\/span><\/p>\n

Blog Introduction Paragraph Examples<\/span><\/h3>\n

Mom blogs do blog introductions really well. Check out this example from Extremely Good Parenting. The text speaks directly to the user, relating to them as parents. Then there\u2019s a CTA inviting users to click through to the Family Resource Room.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-extremely-good-parenting\"<\/p>\n

Here\u2019s a bit longer blog introduction. Dan Flying Solo includes two brief paragraphs describing his blog and introducing himself. The hero image at the top is actually a video. That and the fun picture of the goat make this introduction interesting, quirky, and dynamic.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-dan-flying-solo\"<\/p>\n

How Do You Know What’s Working and What Isn’t on Your Homepage?<\/span><\/h2>\n

Once you have your website intro page set up, start monitoring its performance to determine what\u2019s working and what\u2019s not.<\/span><\/p>\n

You can use tools like heatmaps and session recordings to see if that CTA really is getting people to click, or if the welcome statement for your website is too long.<\/span><\/p>\n

Once you have a good sense of your strengths and weaknesses, do some A\/B testing to figure out the <\/span>best combination of homepage elements<\/span><\/a>. <\/span><\/p>\n

The point is, keep tweaking and keep analyzing. Don\u2019t let your homepage sit idle while you focus on the rest of your site.<\/span><\/p>\n

Discover User Engagement at a Glance With Heatmaps<\/span><\/h3>\n

Heatmaps are a graphical representation of where people are clicking on your site. The \u201cwarmer\u201d the color, the more clicks a particular link, call to action or image is getting. <\/span><\/p>\n

This heatmap example from WallMonkeys, a wall decal producer, shows the areas with the most user activity in red. The areas with the least amount of activity are in blue.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-heatmap-wallmonkeys\"<\/p>\n

WallMonkeys used heatmapping<\/span><\/a> to see where their customers were engaging with their homepage and where they needed to improve usability.<\/span><\/p>\n

Use <\/span>heatmapping<\/span><\/a> to see if users are clicking where you want them to \u2014 on your CTA, most likely. If they aren\u2019t, the next two steps may just tell you why.<\/span><\/p>\n

Evaluate Recordings to Better Understand User Behavior<\/span><\/h3>\n

Recordings let you watch how real visitors interact with your homepage. <\/span><\/p>\n

You get to see where they\u2019re moving their mouse, where they\u2019re clicking, where they\u2019re getting stuck, and when they\u2019re leaving. Watching a recording can gives you insight into <\/span>user behavior<\/span><\/a> and helps you adjust accordingly.<\/span><\/p>\n

If your website visitor isn\u2019t getting anywhere near your CTA, which you\u2019ve placed just above the fold, but they\u2019re spending a lot of time near your nav bar, maybe you need to move your CTA, or maybe you need to make it stand out more.<\/span><\/p>\n

The Importance of Testing Usability for Your Website<\/span><\/h3>\n

You might be analyzing and testing your content or your product information like crazy, but are you testing your <\/span>site usability<\/span><\/a>, particularly your homepage? It\u2019s more important than you might think.<\/span><\/p>\n

Look at it this way, imagine walking into grocery store where the tomatoes are on one side of the store and the cucumbers are kept on the other side, next to the milk. Meanwhile, the peanut butter is in a different aisle than the jelly. <\/span><\/p>\n

You would be confused and frustrated, searching for what you needed, and you\u2019d probably leave. The store should be testing their product placement to make it clear and easy for customers. <\/span><\/p>\n

The same principle applies to your website homepage. You need to test the elements of your introduction page for usability. <\/span><\/p>\n

Let\u2019s go through testing step by step.<\/span><\/p>\n

A Step-by-Step Guide to Crazy Egg User Behavior Tools <\/span><\/h2>\n

Crazy Egg\u2019s website optimization tools<\/span><\/a> can help you analyze user behavior and improve your website introduction, if necessary. Here\u2019s how:<\/span><\/p>\n

Heatmap<\/span><\/h3>\n

To get a high-level idea of where people are landing on your homepage, <\/span>look at your heatmap<\/span><\/a>. You\u2019ll see where people are clicking and what they\u2019re interacting with on your page. <\/span><\/p>\n

If your CTA or the links to other parts of your site are blue, you\u2019re in trouble. That means people aren\u2019t taking the next step to move through your homepage and onto your content or product pages.<\/span><\/p>\n

Scroll Map<\/span><\/h3>\n

If your homepage extends below the fold, a scroll map will tell you how far people are scrolling down before they leave. There are two scenarios that could be playing out, here. <\/span><\/p>\n

First, your users could be scrolling to a certain point and then clicking through to another part of your page. Or, they could be scrolling down to a certain point and leaving your site entirely.<\/span><\/p>\n

Compare this map to your heatmap to see which of these two is the case. If your links are glowing right about where your scroll map drops off, you\u2019re all set. You may even want to consider moving those links up, so people don\u2019t have to go digging for them.<\/span><\/p>\n

If your links aren\u2019t glowing, your users could be getting confused, or it could be they don\u2019t realize they have to scroll down. Individual session Recordings will come in handy to determine what\u2019s happening.<\/span><\/p>\n

Overlay Report<\/span><\/h3>\n

An overlay report will isolate your clickable elements and tell you which ones, specifically, are doing best, using color coding on top of the page itself. So, if you have several links going to the same place, you can see which of those links is actually getting the clicks.<\/span><\/p>\n

List Report<\/span><\/h3>\n

If you want to go even deeper, a list report provides you with rankings of your most clicked element in a table format. It includes <\/span>visible and non visible elements<\/span><\/a> (like the subcategories of a drop down menu, or a pop up modal). .<\/span><\/p>\n

Recordings<\/span><\/h3>\n

Now you have all these numbers and colors to look at, but you\u2019re probably wondering why your users did what they did. That\u2019s where Recordings come in. Watch actual users interact with your homepage introduction. See where they pause, where they click, and how far they scroll in real time. Compare that to the results from your maps to better understand where to place links and CTAs. See if any elements seem to be hindering their experience.<\/span><\/p>\n

A\/B Testing<\/span><\/h3>\n

Now you\u2019ve gathered your data and analyzed it thoroughly. You\u2019re pretty sure you know what your strengths and weaknesses are, and you\u2019ve come up with a few website elements to optimize. <\/span><\/p>\n

If you\u2019re ready to track whether those proposed design updates make a positive impact on your website navigation experience, you\u2019re at Stage 3 of the <\/span>Web Optimization Lifecycle<\/span><\/a>: A\/B testing.<\/span><\/p>\n

Remember WallMonkeys? They gathered the data from their heatmaps and scroll maps and created new, tweaked versions of their homepage.<\/span><\/p>\n

They tested versions with a more fun image and one with the search bar moved to the center of the screen. In the end, they ended up increasing their conversion rate by 550 percent.<\/span><\/p>\n

\"grab-attention-website-home-page-introduction-wallmonkeys-conversion\"<\/p>\n

Not bad.<\/span><\/p>\n

Once you\u2019ve analyzed your heatmaps and watched your recordings, it\u2019s time to test your hypotheses. Determining which homepage elements are going to work is accomplished through <\/span>A\/B testing<\/span><\/a>. <\/span><\/p>\n

When you A\/B test, you publish two versions of the homepage (option A and option B) and see which one performs better against predetermined metrics. <\/span><\/p>\n

Most likely, you\u2019ll start out testing your old homepage introduction against a revised one you\u2019ve put together based on <\/span>lessons learned from your analysis<\/span>.<\/span><\/p>\n

Your predetermined metrics could be anything from time on page to click-through rate, but most likely you\u2019ll want to see how many users are click on your <\/span>CTA<\/span><\/a>.<\/span><\/p>\n

Conclusion<\/span><\/h2>\n

Crafting a powerful website introduction page or great website introduction content can be the difference between visitors sticking around or bouncing via the back button.<\/span><\/p>\n

You have a limited amount of time and space in which to convince them that your site is worth your time.<\/span><\/p>\n

So as you <\/span>design your homepage<\/span><\/a>, make sure that each element is designed to grab visitors\u2019 attention and drive them to take action.<\/span><\/p>\n

Fortunately, this doesn\u2019t need to be a difficult process.<\/span><\/p>\n

Write and place each element carefully, limit the number of total elements, and arrange your page in a way that logically drives visitors to take a specific action.<\/span><\/p>\n

Then, you can be confident that your site is designed to <\/span>generate conversions<\/span><\/a> right from the start.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When visiting your site, a user decides whether to hit the \u201cback button\u201d within milliseconds. That’s right, milliseconds. Your homepage is your only chance to…<\/p>\n","protected":false},"author":195,"featured_media":40854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"yoast_head":"\nHow to Grab Attention With Your Website Homepage Introduction<\/title>\n<meta name=\"description\" content=\"Writing effective homepage copy doesn\u2019t need to be complicated. 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