{"id":81989,"date":"2025-02-12T09:00:00","date_gmt":"2025-02-12T14:00:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=81989"},"modified":"2025-02-15T00:23:52","modified_gmt":"2025-02-15T05:23:52","slug":"headline-formulas","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/headline-formulas\/","title":{"rendered":"101 Best-Performing Headline Formulas for More Clicks"},"content":{"rendered":"\n

Headline formulas are templates for consistently writing effective headlines over time. They provide the scaffolding for composing head-turning messages that capture the audience\u2019s attention and entice them to click on your posts. Headlines written with the help of headline formulas rarely go out of fashion, even if the respective formula sheds off some of its initial appeal with customers during its novelty phase.<\/p>\n\n\n\n

\"Headline<\/figure>\n\n\n\n

Here\u2019s an assortment of 101 highly potent headline formulas to secure your posts and pages multiple top 10 spots in the SERPs.<\/p>\n\n\n\n

1. Do You Make These [Number] [Industry] Mistakes?<\/h2>\n\n\n\n

A variation of the popular title \u201cDo You Make These Mistakes in English?\u201d by Max Sackheim, this headline formula introduces a number to increase your articles\u2019 click-through rate (CTR).<\/p>\n\n\n\n

Example: \u201cDo You Make These 17 Baking Mistakes?\u201d<\/p>\n\n\n\n

2. [Target Audience]: Are You [Undesirable Outcome]?<\/h2>\n\n\n\n

By uncovering your target audience\u2019s pain points, you\u2019re more likely to get more people to click on your headlines.<\/p>\n\n\n\n

Example: \u201cSTEM Alumni: Are You Struggling To Pay Off Your Loans After Graduation?\u201d<\/p>\n\n\n\n

3. Who Else Wants [Desirable Outcome]?<\/h2>\n\n\n\n

Framing is important. The \u201cwho else\u201d part signals to readers that someone, somewhere has already achieved the outcome they want. This formula leverages social proof to generate more interest in customers.<\/p>\n\n\n\n

Example: \u201cWho Else Wants Strong and Healthy Joints Over 60?\u201d<\/p>\n\n\n\n

4. [Number of Ways] To Achieve [Desirable Outcome]<\/h2>\n\n\n\n

Provide your audience with step-by-step guidelines to get from where they are to where they want to be.<\/p>\n\n\n\n

Example: \u201c17 Beginner-Friendly Steps To Achieve That Highly Coveted Beach Body\u201d<\/p>\n\n\n\n

5. How To Master [Product\/Solution] in [Timeframe]<\/h2>\n\n\n\n

People want shortcuts to mastery and success. They won\u2019t always get them, but it\u2019s nice to provide your prospects with an idea of where to start.<\/p>\n\n\n\n

Example: \u201cHow To Master Direct Response Copywriting in 2.5 Weeks\u201d<\/p>\n\n\n\n

6. Is your [Service Provider] Doing [Something Bad]?<\/h2>\n\n\n\n

This formula has the potential to produce viral headlines if done right. First, identify the ideal buying persona you\u2019re trying to target in your niche, and then use this formula to get them to pay attention.<\/p>\n\n\n\n

Example: \u201cIs Your Local Supermarket Ripping You Off?\u201d<\/p>\n\n\n\n

7. [Complete an Action] Like [Leading Authority] \u2014 Without [Pain Point]<\/h2>\n\n\n\n

Invoking a leading authority in your targeted niche can work wonders in getting the right prospects to read and positively respond to your message. The twist at the end acknowledges their pain points without being preachy.<\/p>\n\n\n\n

Example: \u201cDrive Like Kimi R\u00e4ikk\u00f6nen \u2014 Without Setting a Foot in an F1 Race Car\u201d<\/p>\n\n\n\n

8. The Ultimate Guide To [Achieve a Desirable Outcome]<\/h2>\n\n\n\n

A classic headline formula if we ever saw one, this blueprint never stops being effective despite its ubiquitous presence online. Use this approach for comprehensive guides, beginner-friendly explanations, or longer copy that require an effective headline.<\/p>\n\n\n\n

Example: \u201cThe Ultimate Guide To Building Your First Gaming PC\u201d<\/p>\n\n\n\n

9. The [Product\/Service Description] for [Target Audience]<\/h2>\n\n\n\n

This formula encourages you to be direct and upfront with your audience, providing them with a decent number of hooks without giving out too much information.<\/p>\n\n\n\n

Example: \u201cThe All-In-One Trading App for Smart Investors\u201d<\/p>\n\n\n\n

10. How To [Perform Action] Without [Undesirable Outcome]<\/h2>\n\n\n\n

Another version of the \u201cHow To\u201d headline, this formula feels like you\u2019re revealing cheat codes to your audience. The more outrageous the undesirable outcome, the more tempting the headline becomes.<\/p>\n\n\n\n

Example: \u201cHow To Rake a Garden Without Getting Dirt in Your Boots\u201d<\/p>\n\n\n\n

11. Why [Outrageous Claim]<\/h2>\n\n\n\n

Outrageous headlines will drive more clicks, but they come at a cost. If you don\u2019t justify the claim in your copy, people will lose confidence in your brand.<\/p>\n\n\n\n

Example: \u201cWhy Cronyism Is Actually Healthy for a Stagnant Economy\u201d<\/p>\n\n\n\n

12. [Number] Secrets These [Industry] Experts Don\u2019t Want You To Know<\/h2>\n\n\n\n

Exposing hidden knowledge is always fun, acting as a hook to generate curiosity while going on an exciting reading adventure.<\/p>\n\n\n\n

Example: \u201c13 Secrets These PPC Experts Don\u2019t Want You to Know\u201d<\/p>\n\n\n\n

13. Warning! Are You [Undesired Action\/Outcome]?<\/h2>\n\n\n\n

Starting your headlines with \u201cwarning\u201d signals readers to stop and read your copy. The undesired action or outcome makes them think, increasing the chances of them becoming paying customers down the line.<\/p>\n\n\n\n

Example: \u201cWarning! Are You Applying This Cream That Could Lead To Dry Skin?\u201d<\/p>\n\n\n\n

14. [Number] Strange Facts About [Service Provider] That Will [Exaggerated Claim]<\/h2>\n\n\n\n

The word \u201cstrange\u201d fires up your visitors\u2019 imaginations, urging them to open your posts as soon as they finish reading the headline. Back in the day, Cracked[.]com used this formula extensively to great success, even if the presented facts weren\u2019t that strange to begin with.<\/p>\n\n\n\n

Example: \u201c7 Strange Facts About AT&T That Will Forever Change Your Outlook on Cell Phone Networks\u201d<\/p>\n\n\n\n

15. [Number] Mistakes People Make When [Everyday Action]<\/h2>\n\n\n\n

Here, the common action at the end of the headline is key. It\u2019s used to grab the attention of visitors who otherwise wouldn\u2019t be interested in hearing the rest of the story.<\/p>\n\n\n\n

Example: \u201c10 Mistakes People Make When Drinking Tap Water\u201d<\/p>\n\n\n\n

16. These Lesser Known Facts About [Product\/Industry] Will [Impactful Word\/Phrase]<\/h2>\n\n\n\n

This headline framework and its numerous variations are results-driven and very fun to work with. You can apply it to any industry or niche you can think of.<\/p>\n\n\n\n

Example: \u201cThese Lesser Known Facts About Google Ads Will Knock Your Socks Off\u201d<\/p>\n\n\n\n

17. Are You Still [Everyday Action]?<\/h2>\n\n\n\n

The phrasing of this formula implies a common mistake people make while performing an everyday action. Use this to your advantage to show them an alternative product\/service and close the deal.<\/p>\n\n\n\n

Example: \u201cAre You Still Cooking With Vegetable Oil?\u201d<\/p>\n\n\n\n

18. The [Number] Minute Guide To Improving Your [Skill]<\/h2>\n\n\n\n

If people know how long (or short) something takes to complete, they will be more likely to engage with the corresponding suggestion.<\/p>\n\n\n\n

Example: \u201cThe 8 Minute Guide To Improving Your Jump Shot\u201d<\/p>\n\n\n\n

19. No, You [Preemptive Objection] To [Achieve Desirable Outcome]<\/h2>\n\n\n\n

Reaffirming existing knowledge makes your readers think: \u201cI knew I was right! Now let\u2019s see why my intuition was correct.\u201d<\/p>\n\n\n\n

Example: \u201cNo, You Don\u2019t Have To Run Every Single Day To Stay Lean\u201d<\/p>\n\n\n\n

20. How To Get Rid Of [Undesirable Trait] for Life<\/h2>\n\n\n\n

Benefit-focused headlines will always outperform feature-oriented ones. However, tread carefully. This formula, including its close variations, has been used in tons of infomercials over the years, so its potency might be still there but limited to a selected few niches.<\/p>\n\n\n\n

Example: \u201cHow To Get Rid of Acne for Life\u201d<\/p>\n\n\n\n

21. How [Product\/Service] Changed My Life<\/h2>\n\n\n\n

Let\u2019s face it: we\u2019re wired for story. Plus, a great story begins with a great headline, and this formula will help you achieve just that.<\/p>\n\n\n\n

Example: \u201cHow an Old John Deere Weed Trimmer Changed My Life\u201d<\/p>\n\n\n\n

22. The Ultimate Secret To [Industry\/Niche]<\/h2>\n\n\n\n

As multi-purpose as it gets, this popular framework allows you to be as specific or as general in your headlines as you can be.<\/p>\n\n\n\n

Example: \u201cThe Ultimate Secret To Flawless Mortise and Tenon Joints\u201d<\/p>\n\n\n\n

23. How [Seemingly Mundane Action] Can Lead To [Undesirable Outcome]<\/h2>\n\n\n\n

Sometimes, what seems like a harmless activity can turn out to be more dangerous than initially thought. Playing to that fear can work wonders for your CTR, but try not to spook people with exceedingly absurd claims.<\/p>\n\n\n\n

Example: \u201cHow Washing Your Hands With Bar Soap Can Lead To Skin Rashes\u201d<\/p>\n\n\n\n

24. Hate [Undesired Action]? Use [Product\/Service] Instead!<\/h2>\n\n\n\n

The undesired action at the headline\u2019s beginning creates interest, while the promotional part presents an alternative to said action. It\u2019s like lifting an emotional burden from your prospects\u2019 minds and offering them a proverbial panacea in its place.<\/p>\n\n\n\n

Example: \u201cHate Doing the Dishes? Use Our Insta-Clean Pods Instead!\u201d<\/p>\n\n\n\n

25. [Number] Hacks To Achieve [Desirable Outcome]<\/h2>\n\n\n\n

Are you keen on using numbers in your titles? Hint: include odd numbers to increase your CTR average across all posts.<\/p>\n\n\n\n

Example: \u201c19 Hacks To Achieve SEO Mastery\u201d<\/p>\n\n\n\n

26. Let\u2019s Stop [Perceived Undesired Action]!<\/h2>\n\n\n\n

This formula is commonly known as a \u201crally cry\u201d, or something that calls on people to take immediate action. It can be used both with an undesired action or a perceived harmless action.<\/p>\n\n\n\n

Example: \u201cLet\u2019s Stop Eating Mercury-Contaminated Fish!\u201d<\/p>\n\n\n\n

27. [Number] Things I Wish I Knew Before Getting Into [Popular Activity]<\/h2>\n\n\n\n

The formula leads with a number to draw attention and then leverages a popular activity to generate interest. It also promises a fun reveal of facts people wish they knew before engaging in said activity.<\/p>\n\n\n\n

Example: \u201c11 Things I Wish I Knew Before Getting Into Pokemon TCG\u201d<\/p>\n\n\n\n

28. We Analyzed [Number] [Parameter] and What We Learned Surprised Us<\/h2>\n\n\n\n

An open-ended formula you can play with to reach your target audience. For example, instead of \u201cwhat we learned surprised us\u201d, you can also use the phrase \u201cthis is what we learned\u201d for a more informational approach.<\/p>\n\n\n\n

Example: \u201cWe Analyzed 1,000 Landing Pages and What We Learned Surprised Us\u201d<\/p>\n\n\n\n

29. [Number] Secrets Your [Trustworthy Person] Doesn\u2019t Want You To Know<\/h2>\n\n\n\n

This blueprint considers two powerful triggers: exclusive information and subversion of authority. The number promises a finite list, while the second part of the formula suggests that someone whom we deeply trust is withholding information from us, often to their benefit and to our detriment.<\/p>\n\n\n\n

Example: \u201c17 Secrets Your Dentist Doesn\u2019t Want You To Know\u201d<\/p>\n\n\n\n

30. Why [Product\/Service] Makes You [Desirable\/Undesirable Outcome]<\/h2>\n\n\n\n

Grabbing people\u2019s attention is a tall order. This formula does an excellent job of drawing more eyeballs by virtue of curiosity, persuasion, and future improvement. Reading the title will make prospects wonder how the product\/service will help them\u2014if you\u2019re ending on a desirable outcome or hindering their efforts in the case of an undesirable one.<\/p>\n\n\n\n

Example: \u201cWhy Coffee Makes You Dumber by the Minute\u201d<\/p>\n\n\n\n

31. [Notable Person] and Their [Object] Doing [Something Funny]<\/h2>\n\n\n\n

People are known to like funny or preposterous stuff, and this headline formula plays right into that particular trope. Works best for celebrity news, gossip, and quiz sites like Buzzfeed or TMZ.<\/p>\n\n\n\n

Example: \u201cWatch Hulk Hogan and His Giant Hands Playing on a Tiny Piano\u201d<\/p>\n\n\n\n

32. The Zen Of [Product\/Service]<\/h2>\n\n\n\n

In Western society, the word \u201czen\u201d denotes calmness, peace, tranquility, and thoroughness. By associating it with a popular subject of interest, you\u2019re essentially creating an inviting hook that your target audience will likely enjoy.<\/p>\n\n\n\n

Example: \u201cThe Zen Of Python\u201d<\/p>\n\n\n\n

33. Breaking: [Viral Story]<\/h2>\n\n\n\n

Trending and viral topics tend to pick up traction quickly. If you can get into the zeitgeist before anyone else, or, at least, at the same time as everyone else, you\u2019re more likely to create a winning article.<\/p>\n\n\n\n

Example: \u201cBreaking: Concord Somehow Returns\u2014This Time Taking the Mantle of a Live Service Game\u201d<\/p>\n\n\n\n

34. Are You Safe From [Undesired Action]?<\/h2>\n\n\n\n

This framework has two key things going for it: it addresses the reader in the second person and it spearheads themes like uncertainty and ambiguity. Customers might feel like these headlines are speaking directly to them, protecting their well-being with timely and relevant information. <\/p>\n\n\n\n

Example: \u201cAre You Safe From the Onslaught of AI-Generated LLM-Written Slop?\u201d<\/p>\n\n\n\n

35. An [Emotionally Charged Word] To [Achieve Desirable Outcome]<\/h2>\n\n\n\n

This two-step template plays on the practical aspect of solving a problem while encouraging the emotional receptiveness of readers. It\u2019s a winning headline formula that is sure to leave visitors wanting for more.<\/p>\n\n\n\n

Example: \u201cAn Infallible Plan To Generate More Online Sales\u201d<\/p>\n\n\n\n

36. Imagine [Desirable Outcome]<\/h2>\n\n\n\n

Often, the feeling of anticipating something beats actually getting there. This methodology stirs readers’ imaginations, encourages their thinking about potential outcomes, and urges them to picture the ultimate end goal. Together, these three elements trigger multiple dopamine hits that visitors will readily embrace, energizing them to interact with your content.<\/p>\n\n\n\n

Example: \u201cImagine Owning Tesla and SpaceX\u201d<\/p>\n\n\n\n

37. [Number] [Adjective] [Product\/Service] [Desirable Outcome]<\/h2>\n\n\n\n

This formula has everything: a number to draw attention, a powerful word to generate interest, a subject of interest to ignite curiosity, and a positive outcome to end on a high note.<\/p>\n\n\n\n

Example: \u201c9 Feverishly Potent Email Subject Lines To Skyrocket Your Open Rate\u201d<\/p>\n\n\n\n

38. [Number] Reasons Why [Industry\/Niche] [Desirable\/Undesirable Outcome]<\/h2>\n\n\n\n

The trick with this formula is to make the reason as interesting as you can. Readers won\u2019t click on a headline with boring, vague, or overdone reasons\u2014even if the preceding concept sounds promising on its own.<\/p>\n\n\n\n

Example: \u201c15 Reasons Why \u2018Legacy\u2019 SEO Is Dead in the Water\u201d<\/p>\n\n\n\n

39. [Number] Little-Known Ways To [Desirable Outcome] [Number X Will Surprise You]<\/h2>\n\n\n\n

If you\u2019re unsure about your next headline, go with a list. Lists are some of the best-performing article formats today, simply because they provide structure, they\u2019re easy to digest, and they offer a scenic pathway into popular contemporary topics.<\/p>\n\n\n\n

Example: \u201c17 Little-Known Ways To Get More Leads (Number 5 Will Surprise You)\u201d<\/p>\n\n\n\n

40. Get More [Desirable Outcome] With [Product\/Service]<\/h2>\n\n\n\n

This framework plays a lot like an inverted version of headline formula #39, in that it puts the desirable outcome before the big revelation\u2014the latter which is supposed to solve the audience\u2019s problem. It\u2019s also very flexible, so you can use it both as the main headline and as an accompanying subheadline in your posts.<\/p>\n\n\n\n

Example: \u201cGet More Social Media Engagement With Human-Vetted Image Thumbnails\u201d<\/p>\n\n\n\n

41. [Product A] Outperforms [Product B]\u2014But There\u2019s a Catch<\/h2>\n\n\n\n

The entire appeal of this formula is not in the comparing approach but in the twist at the title\u2019s end. A phrase like \u201cbut there\u2019s a catch\u201d opens up a knowledge gap that readers will become eager to fill by engaging with your content.<\/p>\n\n\n\n

Example: \u201cDeepSeek\u2019s Latest Model Outperforms OpenAI\u2019s GPT-4o\u2014But There\u2019s a Catch\u201d<\/p>\n\n\n\n

42. [Number] Things Only [Industry Professionals] Will Understand<\/h2>\n\n\n\n

Yet again, this headline formula promises to let the reader in on a secret knowledge few in the industry have access to, generating interest, sparking curiosity, and driving clicks at a high percentage rate.<\/p>\n\n\n\n

Example: \u201c23 Things Only Hardcore C# Coders Will Understand\u201d<\/p>\n\n\n\n

43. You Won\u2019t Be [Positive\/Negative Claim About the Future] <\/h2>\n\n\n\n

Framing your headline like you can predict the future can sometimes ruffle a few proverbial feathers, but the long-term gains from it are worth the risks.<\/p>\n\n\n\n

Example: \u201cYou Won\u2019t Be Able To Outcompete Cheap IT Labor From Overseas in Q3 2025\u201d<\/p>\n\n\n\n

44. You [Fewer Than 3 Words About the Topic]<\/h2>\n\n\n\n

Being on the shorter side has its advantages: it\u2019s easier for readers to comprehend what they\u2019re about to engage with, it\u2019s digestible, and it\u2019s punchy. However, use this formula sparingly to avoid taking your outlet\u2019s reputation over the long haul.<\/p>\n\n\n\n

Example: \u201cYou Can\u2019t Outperform Robots\u201d<\/p>\n\n\n\n

45. The Lazy Person\u2019s Guide To [Industry\/Niche]<\/h2>\n\n\n\n

Popularized by Joe Karbo back when direct mail advertising was still a thing, this formula can be adapted for modern times to include popular themes, subjects, industries, and niches\u2014all while preserving its original flair.<\/p>\n\n\n\n

Example: \u201cThe Lazy Person\u2019s Guide To Prompt Engineering\u201d<\/p>\n\n\n\n

46. [Product\/Service] Is Nice, But [Product Downside]<\/h2>\n\n\n\n

A small gesture of honesty in your titles will go a long way toward building your brand\u2019s reputation with prospective customers. Explicitly stating a product con is a signal that you\u2019re being objective, open-minded, and constructively critical.<\/p>\n\n\n\n

Example: \u201cThe New Logitech G502 Is Nice, but It Doesn\u2019t Track As Well on Polished Surfaces\u201d<\/p>\n\n\n\n

47. [Number] Lessons We Learned From [Event] [Teasing One of the Points]<\/h2>\n\n\n\n

This headline formula won\u2019t work without the teasing addition at its tail end. Hinting at one of the points as a standout is what creates anticipation, which drives interest, which in turn leads to more clicks.<\/p>\n\n\n\n

Example: \u201c15 Lessons We Learned From the Chiang Mai SEO Conference (#5 Took Us by Surprise)\u201d<\/p>\n\n\n\n

48. [Desired Action] [NOW]<\/h2>\n\n\n\n

The immediacy of this framework acts as a rallying call to engage with the copy. It\u2019s akin to a warning sign in the middle of a busy traffic intersection.<\/p>\n\n\n\n

Example: \u201cImprove Your Direct Response Copywriting NOW\u201d<\/p>\n\n\n\n

49. [Number] Mistakes To Avoid When [Desired Action]<\/h2>\n\n\n\n

People don\u2019t want to make mistakes, especially when someone else has gone through the same experience in the past and now advises against repeating their inefficiencies. In summary: it\u2019s better to learn from others\u2019 mistakes than plunge head-first into uncharted territory and risk committing the same mistakes for the first time.<\/p>\n\n\n\n

Example: \u201c7 Mistakes To Avoid When Onboarding New Hires\u201d<\/p>\n\n\n\n

50. They Laughed When [Action 1] \u2014 but When I [Action 2]<\/h2>\n\n\n\n

Legendary copywriter John Caples had sold millions of customer subscriptions using this headline formula and for a good reason too. It\u2019s impactful, engaging, exciting, and stimulating all at the same time. A contemporary variation of Caples\u2019 blueprint could do wonders in engaging the modern customer.<\/p>\n\n\n\n

Example: \u201cThey Laughed When the Street Seller Addressed Me in Japanese \u2014 but When I Spoke Back!\u201d<\/p>\n\n\n\n

51. [Industry Professionals:] Who Wants [Desirable Outcome]?<\/h2>\n\n\n\n

This headline is literally shouting out the audience it wants to target, making it an easy pick as your go-to formula more often than not.<\/p>\n\n\n\n

Example: \u201cArchitects: Who Wants Insider Plans for Designing Sustainable Megastructures?\u201d<\/p>\n\n\n\n

52. Are You More Like [A] or [B]?<\/h2>\n\n\n\n

Comparison titles are fun and engaging, providing those dopamine triggers even before people click on the result. Use this framework for quizzes, listicles, or other types of interactive content.<\/p>\n\n\n\n

Example: \u201cAre You More Like Aristotle or Plato?\u201d<\/p>\n\n\n\n

53. I Stopped [Common Action] Forever and Here\u2019s Why You Should Too<\/h2>\n\n\n\n

Frowning upon a common action (like surfing the internet or washing the dishes) serves as the perfect pattern interruption method. It can quickly turn uninterested visitors into warm leads in a single sentence. <\/p>\n\n\n\n

Example: \u201cI Stopped Using Dating Apps and Here\u2019s Why You Should Too\u201d<\/p>\n\n\n\n

54. [One-Word Headline]<\/h2>\n\n\n\n

This is an extravagant headline formula that should only be used by seasoned marketers and copywriters who generally know what they\u2019re doing. Everyone else should steer clear to avoid confusing and flabbergasting their audiences.<\/p>\n\n\n\n

Example: \u201cBioware?!?\u201d<\/p>\n\n\n\n

55. [Two-Word Headline]<\/h2>\n\n\n\n

This headline formula continues in the vein of #54, but it\u2019s no less fickle to work with. Use it with caution or avoid using it at all.<\/p>\n\n\n\n

Example: \u201cLuka Doncic?\u201d<\/p>\n\n\n\n

56. [Three-Word Headline]<\/h2>\n\n\n\n

Together with formulas #54 and #55, this formula completes the trifecta of exotic headline frameworks to build your titles. They were all pioneered by John Caples and can find a wide range of uses today.<\/p>\n\n\n\n

Example: \u201cTim Cook Cooks\u201d<\/p>\n\n\n\n

57. [Four-Word Headline]<\/h2>\n\n\n\n

Despite coming up with one, two, and three-word headlines, John Caples did not think of a four-word headline. Slight jabs aside, use this blueprint in conjunction with several emotionally charged words to compose engaging headlines.<\/p>\n\n\n\n

Example: \u201cSample Exotic Cheese Now\u201d<\/p>\n\n\n\n

58. Get [Desirable Outcome] By [Seemingly Unrelated Action]<\/h2>\n\n\n\n

If you can pair an action that, on the surface, has no relation to the final outcome, you\u2019ll get more people to open and read your stuff thanks to the surprise factor.<\/p>\n\n\n\n

Example: \u201cGet Pearly White Teeth by Drinking Through a\u2026Straw?\u201d<\/p>\n\n\n\n

59. The Complete Assortment of [Number] [Industry\/Niche]<\/h2>\n\n\n\n

Collections, compilations, and libraries signify a complete source of information gathered from multiple sources and stored in a single file or place. People love acquiring and browsing through complete collections and will often pay a premium price to access them.<\/p>\n\n\n\n

Example: \u201cThe Complete Assortment of 1000+ CTA Designs\u201d<\/p>\n\n\n\n

60. [Product\/Service] Won\u2019t Have [Feature A] \u2014 but It Will Have [Feature B]<\/h2>\n\n\n\n

In this framework, try to follow the first feature with a more outlandish feature for the best impact on audiences.<\/p>\n\n\n\n

Example: \u201cThe New iPhone SE 4 Won\u2019t Have a USB-C Port \u2014 but It Will Have a Direct Starlink Uplink\u201d<\/p>\n\n\n\n

61. The [Unproven Product\/Service] That [Leading Authority] Now Recommends<\/h2>\n\n\n\n

This blueprint is akin to finding a needle in a haystack, transforming a seemingly inferior product or service into something you\u2019d recommend to a friend.<\/p>\n\n\n\n

Example: \u201cThe Highly-Downvoted Portfolio Management Course That Warren Buffet Now Recommends to His Children\u201d<\/p>\n\n\n\n

62. [Percentage] Of [Industry Professionals] Are Wrong About This One [Industry\/Niche]<\/h2>\n\n\n\n

In this formula, the statistical claim isn\u2019t that important compared to the mystery behind it. Build enough anticipation, and you\u2019ll have a definitive winner of a headline you can replicate indefinitely.<\/p>\n\n\n\n

Example: \u201c95% of Lawyers Are Wrong About This One Inheritance Clausule\u201d<\/p>\n\n\n\n

63. A [Study] Claims [Desirable\/Undesirable Outcome]<\/h2>\n\n\n\n

The effectiveness of this formula will mainly depend on the study it\u2019s based on, so try to find an intriguing study that can be transformed into a good story.<\/p>\n\n\n\n

Example: \u201cA 2024 Study Claims It Found Alexander The Great\u2019s Lost Tunic\u201d<\/p>\n\n\n\n

64. To The [Target Audience] Who Will Settle for Nothing Less Than [Desirable Outcome]<\/h2>\n\n\n\n

Directly addressing your target audience while proposing the best outcome in a particular scenario makes for a juicy, extremely clickable headline.<\/p>\n\n\n\n

Example: \u201cTo The Real Estate Sharks Who Will Settle For Nothing Less Than Total Market Takeover\u201d<\/p>\n\n\n\n

65. [Product\/Service] for [Target Audience] Has Arrived!<\/h2>\n\n\n\n

Product announcements are typically boring, but why should they? The combination of an eager tone plus a hurriedly enthusiastic approach generates hype like none other. Customers will be flocking in droves to check out articles created with headline formula #65.<\/p>\n\n\n\n

Example: \u201cChess 2.0 for Low Elo Enthusiasts Has Arrived!\u201d<\/p>\n\n\n\n

66. Can You Find The Problem With This [Product\/Service]?<\/h2>\n\n\n\n

This formula works well together with an image, but you can also use it without a visual pairing to create a curiosity hook and tap into the audience\u2019s internal thinking to compare things and solve puzzles.<\/p>\n\n\n\n

Example: \u201cCan You Find The Problem With This WordPress Site?\u201d<\/p>\n\n\n\n

67. Your [Desirable Outcome] Now In [Unusual Format]<\/h2>\n\n\n\n

Take your readers by surprise, and you\u2019ll see an immediate bump in your average click-through rate (CTR).<\/p>\n\n\n\n

Example: \u201cYour Favorite JavaScript Tutorials Now Available In Audiobook Format\u201d<\/p>\n\n\n\n

68. A Little Mistake That Cost An [Industry Leader] [Big Loss]<\/h2>\n\n\n\n

Mistakes have consequences, but the drastic ones get the most clicks. This headline formula traces a very undesirable outcome back to a single mistake, which should make for an interesting read.<\/p>\n\n\n\n

Example: \u201cA Little Mistake That Cost a Fortune 500 CEO $1500 a Day\u201d<\/p>\n\n\n\n

69. [Number] [Desirable Outcome] Hiding in Your [Industry\/Niche]<\/h2>\n\n\n\n

The fact this formula suggests an improvement tactic that\u2019s near and dear to the prospect will, yet again, take them by surprise. Additionally, the knowledge gap they\u2019ll experience will make them want to hear more.<\/p>\n\n\n\n

Example: \u201c7 Traffic Optimization Tips Hiding In Your GA4 Dashboard\u201d<\/p>\n\n\n\n

70. [Time Period] [Number] [Target Audience] Used [Product\/Service] To [Desirable Outcome]<\/h2>\n\n\n\n

This formula sounds like a mouthful, but it still gets the job done regardless of its seemingly complicated structure.<\/p>\n\n\n\n

Example: \u201cLast Month 500 Aspiring Artists Used YouTuber Pwnisher\u2019s \u2018Chasm Call Challenge\u2019 To Improve Their 3D Modeling Skills\u201d<\/p>\n\n\n\n

71. Passionate About [Industry\/Niche]? We Are Too<\/h2>\n\n\n\n

Sometimes, identifying with your target audience will make them feel like you\u2019re a part of their cohort. In turn, they\u2019ll be more likely to read your content and follow your advice.<\/p>\n\n\n\n

Example: \u201cPassionate About Quantum Computing? We Are Too\u201d<\/p>\n\n\n\n

72. How I Made a [Desirable Outcome] With An [Unusual Idea]<\/h2>\n\n\n\n

The trick with this entry is to deliver on your promise. If the unusual idea doesn\u2019t work, your audience will develop immunity to upcoming articles featuring the same headline model, abandoning your website in droves.<\/p>\n\n\n\n

Example: \u201cHow I Made Six Figures in January With Discarded Coupon Cards\u201d<\/p>\n\n\n\n

73. How One Word Can Get You [Undesirable Outcome]<\/h2>\n\n\n\n

This formula utilizes the disruptive potential of a single word, with a semantic power that resonates with readers at a deeper psychological level. The headline\u2019s sentiment can be both positive and negative.<\/p>\n\n\n\n

Example: \u201cHow One Word Can Get You Demoted at Work\u201d<\/p>\n\n\n\n

74. An Eye-Opening Fact About Your [Industry Professional] [Desirable Outcome]<\/h2>\n\n\n\n

A formula with choices, you can replace the emotionally charged word\/phrase from \u201ceye-opening\u201d to \u201cstartling\u201d, \u201cjarring\u201d, or \u201castonishing\u201d\u2014and still get a decent CTR.<\/p>\n\n\n\n

Example: \u201cAn Eye-Opening Fact About Your Dentists\u2019 Tax Returns\u201d<\/p>\n\n\n\n

75. You Probably [Vague Statement]<\/h2>\n\n\n\n

Depending on your audience, this headline formula might not work as intended. However, one thing the framework does is it creates enough curiosity for people to pause, think, and maybe take you up on your promise depending on their mood.<\/p>\n\n\n\n

Example: \u201cYou Probably Can\u2019t Parallel Park\u201d<\/p>\n\n\n\n

76. Find Out How [Desirable Outcome] When [Undesired Action] \u2014 Even if [Exaggerated Claim]<\/h2>\n\n\n\n

This formula is closely structured to the first three phases of the AIDA copywriting formula, which stands for attention, interest, desire, and action. <\/p>\n\n\n\n

First, you\u2019re getting the readers\u2019 attention by using the \u201cfind out\u201d phrase, then, you\u2019re generating interest by interjecting an undesired action in the middle of the headline. Finally, you\u2019re putting forth an exaggerated claim to plant the seeds for a desire in the prospects\u2019 minds, after which they\u2019ll be more likely to do the action that is required of them\u2014like purchasing a product or subscribing to a service.<\/p>\n\n\n\n

Example: \u201cFind Out How To Lose Weight When You\u2019re Doing Zero Progress \u2014 Even if You\u2019ve Tried Every Weight Loss Diet Known to Humankind\u201d<\/p>\n\n\n\n

77. The Ugly Truth About [Product\/Service]<\/h2>\n\n\n\n

\u201cUgly\u201d is one of those powerful words intentionally used to stop people in their tracks, divert their attention to your headline, and play on their curiosity drives to urge them to read it. Other power words include \u201cinconvenient\u201d, \u201cembarrassing\u201d, \u201cbrutal\u201d, \u201cshocking\u201d, and \u201cmessy\u201d.<\/p>\n\n\n\n

Example: \u201cThe Ugly Truth About Online Get-Rich-Quick Schemes\u201d<\/p>\n\n\n\n

78. Stop [Undesired Action] And Start [Desired Action]<\/h2>\n\n\n\n

You can use this headline framework with or without \u201chow to\u201d at the start of the variation, and each one of these two works just as fine.<\/p>\n\n\n\n

Example: \u201cStop Doom Spending and Start Thinking About Your Retirement Savings Plan\u201d<\/p>\n\n\n\n

79. Advice To [Target Audience] Whose [Close Person] Won\u2019t [Desired Action]<\/h2>\n\n\n\n

Some of the pain points in this formula might hit very close to home, which can create frustration, tension, and agitation. On the flip side, offering advice will make audiences feel relatable and welcome, thus compelling them to continue reading on to solve their problem.<\/p>\n\n\n\n

Example: \u201cAdvice To Law Students Whose Families Won\u2019t Support Their Studies\u201d<\/p>\n\n\n\n

80. Think [Industry\/Niche] Is Just For [Industry Professionals]? Meet This [Unconventional Participant] Who Might [Surprising Revelation]<\/h2>\n\n\n\n

The unconventional nature of this formula will take readers by surprise, generating a strong incentive to click and find out more about the topic. Works great for tabloids, daily publications, and local news outlets.<\/p>\n\n\n\n

Example: \u201cThink Skydiving Is Just for Adrenaline Junkies? Meet This Stay-at-Home Mom Who Might\u2019ve Found Her True Calling\u201d<\/p>\n\n\n\n

81. Here\u2019s The [Power Adjectives] Way To [Desirable Outcome]<\/h2>\n\n\n\n

The goal of this formula is to make the prospect think: \u201cI\u2019ve tried an innumerable number of tactics to achieve my goal, but maybe I\u2019ve missed this one. I should definitely check it out.\u201d<\/p>\n\n\n\n

Example: \u201cHere\u2019s The Game-Changing Way To Boost Your Online Sales\u201d<\/p>\n\n\n\n

82. A New Kind of [Product\/Service] Encourages [Industry Professionals] To [Desirable Outcome]<\/h2>\n\n\n\n

In marketing, novelty is a powerful psychological trigger that does three main things: it releases dopamine in the brain which stimulates curiosity, it keeps people on their toes which creates anticipation, and it gives rise to early adopters which drives up demand. Hitting all three means hitting the headline lottery.<\/p>\n\n\n\n

Example: \u201cA New Kind of Sugarless Soda Encourages Athletes To Do Longer Workouts\u201d<\/p>\n\n\n\n

83. Get\/Build\/Create a [Product\/Service] You Can Be Proud Of<\/h2>\n\n\n\n

This type of headline works best for shorter forms of direct response copywriting, including social media ads, paid search ads, and short video clips.<\/p>\n\n\n\n

Example: \u201cBuild a Landing Page You Can Be Proud Of\u201d<\/p>\n\n\n\n

84. New Free [Product\/Service] Shows You [Number] Secrets Of [Desirable Outcome] Without [Undesired Action]<\/h2>\n\n\n\n

\u201cNew\u201d and \u201cfree\u201d work as effective attention-grabbing adjectives by themselves, so what if you combine them into a single headline? A great use case for this formula is when your product or service carries a powerful value proposition, which you can then highlight using these exact two power words.<\/p>\n\n\n\n

Example: \u201cNew Free SEO Course Shows You 11 Technical Secrets of Improving Page Load Speed Without Spending a Dime\u201d<\/p>\n\n\n\n

85. What\u2019s New In [Industry\/Niche]?<\/h2>\n\n\n\n

This headline framework is framed in a way that makes you sound like a leading authority in a given industry or niche. It\u2019s up to you to justify that fact by following up with up-to-date news in your copy exactly like you\u2019ve implied in your headline.<\/p>\n\n\n\n

Example: \u201cWhat\u2019s New In Google Analytics 4 (GA4)?\u201d<\/p>\n\n\n\n

86. [Unconventional Action] For [Amount of Time] Will Lead to a [Desirable Outcome] \u2014 Here\u2019s How<\/h2>\n\n\n\n

This formula is turning conventional wisdom over on its head, creating ample incentives to follow through on its quirky promise.<\/p>\n\n\n\n

Example: \u201cNapping During Meetings for 5 Minutes at a Time Will Make You Sharper and Give You a Slight Edge \u2014 Here\u2019s How\u201d<\/p>\n\n\n\n

87. Give Me [Amount of Time] and I\u2019ll [Desirable Outcome]<\/h2>\n\n\n\n

Social media marketers, freelancers, and essentially all solo entrepreneurs can use this headline blueprint to create head-turning, enticing titles customers will love to read. It can also be adapted to serve a broader audience by switching to a different person such as a third person (He\/She) or a second (You) person.<\/p>\n\n\n\n

Example: \u201cGive Me 3 Days and I\u2019ll Triple Your Email Open Rate\u201d<\/p>\n\n\n\n

88. Get Rid of That [Undesirable Outcome]!<\/h2>\n\n\n\n

Thanks to its commanding tone, this formula is specifically designed to invoke urgency, speak to the reader\u2019s problem, and propose a quick and effective solution. Apply it when some of the other, milder-in-tone headline formulas aren\u2019t getting the clicks they deserve.<\/p>\n\n\n\n

Example: \u201cGet Rid of Those Pesky Backyard Anthills Now!\u201d<\/p>\n\n\n\n

89. Do You Recognize The [Number] Early Signs Of [Undesirable Outcome]?<\/h2>\n\n\n\n

The potency of this headline formula can be traced back to its constituent phrase \u201cearly signs\u201d, which creates urgency and encourages prospects to act now.<\/p>\n\n\n\n

Example: \u201cDo You Recognize The 7 Early Signs Of a Social Media Campaign Failure?\u201d<\/p>\n\n\n\n

90. Will You Help Me [Desired Action]?<\/h2>\n\n\n\n

Instead of passivity, this title blueprint encourages active participation on the reader\u2019s side, making it authentic, relatable, and highly appealing. It\u2019s especially effective in social media settings, forums, and guerilla marketing in general.<\/p>\n\n\n\n

Example: \u201cWill You Help Me Write My Next Book?\u201d<\/p>\n\n\n\n

91. How the Experts [Desired Action]<\/h2>\n\n\n\n

Deep down, most visitors\u2014and especially those who are very enthusiastic about the niche\u2014want to copy the experts and eventually reach their level of mastery. Use this headline formula to offer credibility, command authority, and boost your title\u2019s overall clickability.<\/p>\n\n\n\n

Example: \u201cHow the Experts Use Pitchbox\u2019s Personalized Email Outreach Feature\u201d<\/p>\n\n\n\n

92. Why Pick [Product A] VS [Product B]?<\/h2>\n\n\n\n

An equally as effective variation of formula #41, this headline template offers to compare two products or services against each other, pitting their pros and cons in a fun and easily digestible way and helping people make a decision on which one to purchase or subscribe to. You can compare your products vs competitor ones, or compare two competing products or services against each other.<\/p>\n\n\n\n

Example: \u201cWhy Pick Crazy Egg\u2019s A\/B Testing Tool VS AB Tasty?\u201d<\/p>\n\n\n\n

93. Finally: A [Product\/Service] Your Customers Won\u2019t [Undesired Action]<\/h2>\n\n\n\n

Hinting at a solution for a long-standing problem is effective because it removes the pent-up frustration users are feeling whenever things don\u2019t go their way. Forget product features: this headline-creating methodology cuts straight to the chase, which is something that customers love to hear.<\/p>\n\n\n\n

Example: \u201cFinally: A Simple Scheduling App Your Customers Won\u2019t Abandon After a Single Use\u201d<\/p>\n\n\n\n

94. [Number] [Industry\/Niche] Statistics That Matter To [Target Audience]<\/h2>\n\n\n\n

The phrase \u201cthat matter\u201d is a key ingredient in this formula, signifying to the audience that it has a real, tangible impact on their past, present, and future prospects.<\/p>\n\n\n\n

Example: \u201c17 Astrobiology Statistics That Matter To Aspiring PhD Candidates\u201d<\/p>\n\n\n\n

95. New Report Reveals [Unconventional Statistic]<\/h2>\n\n\n\n

For this formula to be effective, the leading statistic has to be true. Use it when you have a predominantly science-minded audience and people who aren\u2019t afraid to call you out if you make a mistake. They\u2019ll appreciate the effort.<\/p>\n\n\n\n

Example: \u201cNew Report Reveals Websites With Video Backgrounds Improve Conversion Rates by 138% Compared to Static Sites\u201d<\/p>\n\n\n\n

96. Is Your [Point of Interest] [Desired Action] Poor?<\/h2>\n\n\n\n

In many ways, this formula is framed like a yes\/no question. This makes customers say to themselves: \u201cWait a minute! Now that I know the answer, what should I do about it to improve my outcome?\u201d Inevitably, triggering such a line of reasoning will boost your content\u2019s CTR.<\/p>\n\n\n\n

Example: \u201cIs Your Sales Funnel Conversion Poor?\u201d<\/p>\n\n\n\n

97. I Got Rid of [Pain Point] \u2014 and Got [Benefit] Too!<\/h2>\n\n\n\n

Twice the benefits, double the fun! On top of offering a long-waited relief, this headline framework also hints at an unexpected bonus, surprising the reader and offering a ladder to bridge their newly-founded curiosity gap.<\/p>\n\n\n\n

Example: \u201cI Got Rid of My Toothache \u2014 and Got Pearly White Teeth Too!\u201d<\/p>\n\n\n\n

98. Can Your [Close Person] [Perform Desired Action]?<\/h2>\n\n\n\n

This is a prime example of a formula going up close and personal, an absolute must<\/em> if you want to engage the reader on a deeper level. Additionally, its framing causes people to second-guess their existing knowledge. In turn, this fact can serve as a primary incentive for prospects to find out the real answer.<\/p>\n\n\n\n

Example: \u201cCan Your Brother Build a Website From Scratch?\u201d<\/p>\n\n\n\n

99. How To Beat [Pain Point] Without [Obvious Solution]<\/h2>\n\n\n\n

Building on top of formula #98, this entry throws a wrench in conventional thinking\u2014urging people to search for a better way to solve an existing problem. Also, the gap between the pain point and sidestepping the obvious solution makes the formula stand out in a busy space.<\/p>\n\n\n\n

Example: \u201cHow To Beat a Severe And Sudden Migraine Without Pills\u201d<\/p>\n\n\n\n

100. It\u2019s Easy To [Achieve Desirable Outcome] With [Creative Solution]<\/h2>\n\n\n\n

By highlighting the approachable, straightforward process, this formula removes friction and turns the desirable outcome into an easily achievable goal.<\/p>\n\n\n\n

Example: \u201cIt\u2019s Easy To Get Buckets With This Simple Flick of the Wrist\u201c<\/p>\n\n\n\n

101. It\u2019s [Emotionally Charged Word] To [Perform Action] Without [Product\/Service]<\/h2>\n\n\n\n

If you want your headlines to convert, you better study David Ogilvy\u2019s marketing advice down to a tee. The last formula on our list adapts Ogilvy\u2019s hard-hitter \u201cIt\u2019s mutiny<\/em> to mix a Gin-and-Tonic without<\/em> Schweppes\u201d for the contemporary audience, showcasing his headline structure\u2019s relevance more than 50 years into the future.<\/p>\n\n\n\n

Example: \u201cIt\u2019s a Mockery To Jog Outside Without Donning Under Armour\u2019s Velociti 4 Running Shoes\u201d<\/p>\n\n\n\n

\"Headline<\/figure>\n\n\n\n

The Downside of Headline Formulas<\/h2>\n\n\n\n

Just like every cursed treasure in the history of literature and cinema, the knowledge of great headline formulas comes with a notable caveat. In particular, blindly copying and pasting headline formulas repeatedly can sometimes work for beginners, but folks knowledgeable in advanced direct response copywriting should be extra careful with them. Markets, technology, and customer expectations evolve over time. What resonates today might lose its potency in a couple of years, months, or even weeks.<\/p>\n\n\n\n

For example, the headline formula \u201cOne Weird Trick\/Doctors Hate Him\u201d got so overused to the point of ascending to meme status. Now, even the meme itself is frowned upon by the general public, and there are hardly any genuine proponents left apart from a few late adopters who either use it by accident or to signal irony.<\/p>\n\n\n\n

\"One<\/figure>\n\n\n\n

Most headline formulas go through a similar cycle. They\u2019re very effective at the beginning, then they start to get overused and gradually lose their appeal, and, finally, they stop working altogether.<\/p>\n\n\n\n

The best copywriters know which formulas to keep in the backburner as so-called \u201cstandbys\u201d (they\u2019re always effective to some degree), which are \u201chot\u201d (popular at the moment), and which are overplayed and should be avoided at all costs. Fortunately, due to the cyclical nature of marketing, even the most overused formulas might become fresh again if people give them enough time for their perceived ineffectiveness to cool off.<\/p>\n","protected":false},"excerpt":{"rendered":"

Headline formulas are templates for consistently writing effective headlines over time. They provide the scaffolding for composing head-turning messages that capture the audience\u2019s attention and…<\/p>\n","protected":false},"author":268,"featured_media":101356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-81989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copy-writing"],"yoast_head":"\n101 Best-Performing Headline Formulas for More Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/headline-formulas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"101 Best-Performing Headline Formulas for More Clicks\" \/>\n<meta property=\"og:description\" content=\"Headline formulas are templates for consistently writing effective headlines over time. They provide the scaffolding for composing head-turning messages that capture the audience\u2019s attention and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyegg.com\/blog\/headline-formulas\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crazyegganalytics\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-15T05:23:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/12144305\/Headline-Formulas-Sainsbury-Example.png\" \/>\n\t<meta property=\"og:image:width\" content=\"675\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adrijan Arsovski\" \/>\n<meta name=\"twitter:card\" 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