{"id":73831,"date":"2022-07-06T09:00:00","date_gmt":"2022-07-06T13:00:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=73831"},"modified":"2026-01-06T15:14:03","modified_gmt":"2026-01-06T23:14:03","slug":"blogger-review","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/blogger-review\/","title":{"rendered":"Blogger Review"},"content":{"rendered":"

Despite being one of the oldest blogging platforms out there, Blogger<\/a> has yet to lose its touch. Over the years, it\u2019s maintained its focus on blogging, rather than introducing a bunch of new features to clutter its interface or scatter its focus.<\/p>

While there are more comprehensive blogging platforms and blog sites out there, Blogger serves its purpose well. But before you jump in, make sure you know what you want out of your blogging site. Blogger lacks some features that have come to be expected with other platforms, so it\u2019s more useful for hobby bloggers and businesses that don\u2019t plan to sell through their blog.<\/p>

Comparing Blogger to the Best Blogging Platforms and Blog Sites<\/h2>

Blogger stacks up well against the competition as the best free blogging platform on our top list. It\u2019s been in the game for more than 20 years, and it\u2019s a low-risk way to get your content out there fast. It gives you all the basic blogging features, along with templates and customization to make your blog your own. Plus, as a free platform, it lets you make money through ads, so it\u2019s worth checking out.<\/p>

For all these reasons, we included Blogger on our list of the best blogging platforms:<\/p>

  1. WordPress with Bluehost<\/a> \u2013 Best blogging platform for most<\/li>
  2. Wix<\/a> \u2013 Best for beginners<\/li>
  3. Strikingly<\/a> \u2013 Best blogging platform for creatives<\/li>
  4. Squarespace<\/a> \u2013 Best complement to your online store<\/li>
  5. Blogger<\/a> \u2013 Best free blogging platform<\/li> <\/ol>

    To get a closer look at where Blogger fits in among our other top picks, check out full-length reviews of our recommended blogging platforms<\/a>.<\/p>

    Blogger: The Good and the Bad<\/h2>

    Every blog hosting platform has its upsides and downsides. Here\u2019s what you should consider before you create your blog with Blogger.<\/p>

    The Good<\/h3>

    Free platform:<\/strong> Blogger makes for a low-risk investment when starting a new blog. In fact, there\u2019s no financial investment at all. Other blog hosting services like WordPress make you pay to start your blog. The free platform also means you can start creating content immediately and get many of the same blog features you would elsewhere.<\/p>

    Easy to use:<\/strong> Blogger\u2019s minimalist platform is easy to navigate if you\u2019re a beginner and have never created or maintained a blog before. It gives you resources and helpful features that make for efficient blogging to support your business.<\/p>

    Google AdSense and Analytics Included:<\/strong> It\u2019s not always easy to find a free blogging platform that lets you make money with it. With Blogger, you can reap the benefits of Google AdSense and connect Google Analytics 4 (GA4) from your settings, so you always know how your blog is doing with your audience and can pull in some extra cash. AdSense lets you put ads on your blog and pays you when visitors interact with them.<\/p>

    \"Blogger<\/figure>

    Website templates:<\/strong> Blogger doesn\u2019t make you do all the website building work yourself. It comes with modern templates (like Contempo, Soho, Emporio, Notable, and Simple) that you can customize based on your business needs right down to matching your aesthetic. Its flexible layouts come with lots of images, and you can also design your own layout if the templates don\u2019t work for you.<\/p>

    Customization features:<\/strong> You don\u2019t need coding knowledge unless you want to get really complex with your customization. Use Blogger\u2019s theme editor to change your blog\u2019s colors, images, font, layout, and more. To this end, Blogger works well as a regular blog but it\u2019s less useful if you plan to do more elaborate custom changes.<\/p>

    An oldie but a goodie:<\/strong> Blogger started in 1999, and it still has plenty to offer today. Many businesses still use it, and it offers a blogspot.com domain as well as the option to use a custom one. Its experienced platform makes it easier for people with less experience to work with and build upon it.<\/p>

    \"Blogger<\/figure>

    Integrates with Google:<\/strong> All you need to sign up with Blogger is a Google account, which almost every business owner has. Blogger ties neatly into other Google products you\u2019re probably already using, including AdSense, Analytics, Google Photos for media storage, and Search Console for performance. You can also add collaborators using Google accounts, which makes publishing simpler.<\/p>

    Fast Performance:<\/strong> Because it\u2019s hosted and maintained by Google, Blogger doesn\u2019t show its age through speed. Its performance helps with search visibility, since speed and performance make websites stand out when it comes to SEO.<\/p>

    Store posts and photos:<\/strong> Blogger now uses Google\u2019s media management (not the old Picasa service) so you can upload and manage images directly from Blogger and keep them organized in one place. You can also pull from Google Photos, which makes it easy to keep your blog visually engaging.<\/p>

    The Bad<\/h3>

    Minimalist features:<\/strong> Blogger doesn\u2019t have many advanced features like you\u2019d find using WordPress or other newer blogging platforms. That can make it harder to do as much as you want when it comes to business expansion, but it works to your advantage if you don\u2019t want many bells and whistles.<\/p>

    No ecommerce features:<\/strong> You can make money with Adsense, but that\u2019s your only built-in option. Other platforms allow you to set up an online store and sell products and services, which you can\u2019t do natively with Blogger. You can embed buy buttons or third-party tools, but it\u2019s not the same as having full ecommerce.<\/p>

    \"Blogger<\/figure>

    Not much customer support:<\/strong> Blogger doesn\u2019t actually have any customer support through phone, chat, or email. The only support you can find is in the Blogger Help Forum, where other users can post and answer questions. For the most part, it works because Blogger is such a simple platform to begin with, but every once in a while, you might come up against something you can\u2019t figure out. If no one else can figure it out either, it makes things difficult.<\/p>

    Solely focused on blogging:<\/strong> Other platforms, like Squarespace, WordPress, and Wix, are multiservice platforms. In other words, they let you do a lot more than just create a blog. Blogger is the opposite in that it focuses on blogging alone. That can be an advantage in that because it focuses on blogging, it does that exceptionally well, but that also means it leaves out features, tools, and capabilities that you can find with other blog sites.<\/p>

    Not many new features:<\/strong> Blogger does have the basics when it comes to templates and customization, but it\u2019s not a full content management system, doesn\u2019t offer ecommerce, and you have less control over your content than other platforms. You can create static pages and customize your homepage through themes, but deeper site-building tools are limited.<\/p>

    Blogger Pricing and Options<\/h2>

    Blogger<\/a> is free, which makes it great for beginners and hobby bloggers, even without ecommerce and advanced money-earning features. It comes with little risk attached, which means the reward is almost definitely greater. The only thing you lose if you don\u2019t like it is time.<\/p>

    Blogger only has the one free package, which you can think of as a strength or a weakness. On one hand, it makes things simple. There are no big choices and no budgeting concerns like with other platforms with paid tiers that offer different features.<\/p>

    On the other hand, the limited options can be a detriment for your business. Without other options and upgrades, Blogger can limit your growth. That might not be an issue if you\u2019re not planning to grow too fast or if you just want a place to show your industry knowledge, but with all the hats that business owners need to wear, it can be easier to use a blogging platform that accommodates them all, rather than Blogger\u2019s minimalist experience.<\/p>

    Blogger Widgets<\/h3>

    With Blogger, widgets are called Gadgets. With all these gadgets at your fingertips, Blogger\u2019s possibilities open up for your business. They\u2019re easy to add in just a few clicks using the Layout tab, where Blogger will give the option to add gadgets. These gadgets give you the option to:<\/p>