{"id":6023,"date":"2012-06-26T08:02:27","date_gmt":"2012-06-26T13:02:27","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=6023"},"modified":"2017-07-10T20:17:21","modified_gmt":"2017-07-11T01:17:21","slug":"avoid-email-spam-filter","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/avoid-email-spam-filter\/","title":{"rendered":"8 Little Known Ways to Avoid The Email Spam Filter"},"content":{"rendered":"

You can\u2019t afford to spend time, money and energy creating email campaigns only to have them land in the spam filter.<\/p>\n

The list of criteria for what constitutes spam is growing and more savvy software is being developed to protect people from unsolicited emails.<\/p>\n

Make no mistake, spamming is wrong, but it doesn\u2019t take a spammer to get caught in the spam filter. With all this robust cyber security, how do we make sure our email campaigns get to their desired destination?<\/p>\n

Before we start, there are common mistakes that will land you in the spam filter, these still apply so if you\u2019re new to email marketing then make yourself familiar with these common things to avoid.<\/p>\n

Common Spam Avoidance Techniques<\/h2>\n

Choose body content and subject lines carefully<\/h3>\n

Firstly make sure you have a subject line and avoid spammy language like \u2018buy now\u2019 \u2018click here\u2019 \u2018last chance to win\u2026\u2019 \u2018why pay more\u2019. Don\u2019t use capitals, urgent phrases and excessive punctuation!!!!!!!!<\/p>\n

Words like ‘viagra’ or ‘cialis’ appearing in an email are nearly always quarantined.<\/p>\n

But they aren’t the only targets.\u00a0 Using words like ‘free’, ‘cash’ or even just including dollar signs ($) in your email can trigger a spam filter particularly if they are found in the email subject line.<\/p>\n

Get Permission<\/h3>\n

Sounds simple I know, but often the goal of trying to gain email addresses outweigh the priority to get permission.<\/p>\n

Ensure you have explicit permission to email the registered address for the specific purpose you are intending to use it for. For example, you may have collected email addresses over time through your business for general correspondence or client contact, but this doesn\u2019t mean these people automatically want you to start sending them coupons and specials.<\/p>\n

Seek explicit consent so that your subscriber doesn\u2019t mark you for spam, or even worse, report you for abuse.<\/p>\n

Use A Double Opt In<\/h3>\n

The best way to get permission from a subscriber is to use a double opt in method.<\/p>\n

How it works:<\/p>\n