{"id":46785,"date":"2022-05-19T09:30:00","date_gmt":"2022-05-19T13:30:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=46785"},"modified":"2026-01-06T15:14:05","modified_gmt":"2026-01-06T23:14:05","slug":"how-to-create-an-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/how-to-create-an-ecommerce-website\/","title":{"rendered":"How to Create an Ecommerce Website in 11 Easy Steps"},"content":{"rendered":"\n

An online store can unlock a global audience and customer base\u2014even if you\u2019re shipping from your kitchen table or a small brick-and-mortar. We\u2019re talking sold-out shelves, measurable growth, and access to buyers worldwide<\/em> without adding overhead you don\u2019t need.<\/p>\n\n\n\n

After building hundreds<\/strong> of websites and running multiple online businesses, we\u2019ve nailed the exact steps (and order) that make launching fast and painless. In this guide, you\u2019ll learn how to create an ecommerce website as fast as possible<\/em>\u2014with the right foundations for growth, SEO, and ongoing optimization.<\/p>\n\n\n\n

If you\u2019re looking for an ecommerce platform that\u2019s fast, easy, customizable, flexible, and scalable, Wix<\/a> is the way to go<\/strong>.<\/p>\n\n\n\n

Wix is our #1 recommendation for creating an ecommerce website because it bundles everything<\/strong> you need to get started in one place. You get a one-year free domain voucher on eligible annual plans, 0% Wix commission<\/strong> on sales (standard payment processing fees still apply), 2,000+ free design templates, and<\/em> a drag-and-drop builder\u2014so you can go from idea to live store in hours, not weeks.<\/p>\n\n\n\n

Ready to get started? Here\u2019s how to launch your ecommerce site right now\u2014step by step.<\/p>\n\n\n\n

Step 1. Sign Up with Wix<\/h2>\n\n\n\n

First, create a Wix account<\/a>. Click \u201cStart Selling Now\u201d or \u201cCreate with AI\u201d and follow the prompts.<\/p>\n\n\n\n

\"Start<\/figure>\n\n\n\n

You can sign in with your Google or Facebook account, or sign up with email\u2014either works.<\/p>\n\n\n\n

Wix will ask a few onboarding questions to understand your goals. When it asks what type of site you\u2019re building, search for \u201cecommerce store\u201d and select it<\/strong> to unlock store-specific features from the start.<\/p>\n\n\n\n

Step 2. Choose How You Want to Set Up Your New Store<\/h2>\n\n\n\n

After the initial questions, choose between using Wix\u2019s AI Website Builder or building from scratch in the editor.<\/p>\n\n\n\n

We recommend the AI option because it\u2019s the fastest route to a polished, fully linked store. It wires up the pages, menus, and store infrastructure for you\u2014so you don\u2019t waste time on layout plumbing.<\/p>\n\n\n\n

You can edit anything later\u2014swap images in seconds, update copy, change layouts, and add new sections as you learn what resonates.<\/p>\n\n\n\n

We\u2019ve launched stores both ways; starting with the AI wizard is simply faster and avoids common setup mistakes. It also tailors layouts to your business type (glasses, bakery, apparel, digital products, subscriptions, and more), so you begin with a design that already fits your category.<\/p>\n\n\n\n

Bottom line: if speed to launch matters, use the AI wizard.<\/p>\n\n\n\n

\"Choose<\/figure>\n\n\n\n

Click \u201cStart Now\u201d on the left to begin.<\/p>\n\n\n\n

Step 3. Answer AI Wizard Questions<\/h2>\n\n\n\n

Next, answer a few questions about your business so Wix can tailor your site.<\/p>\n\n\n\n

The first prompt\u2014\u201cWhat do you need on your new website?\u201d\u2014lets you select features like an online store, bookings, subscriptions, events, blog, or a portfolio. Pick what you need now; you can add more later.<\/p>\n\n\n\n

\"Wix<\/figure>\n\n\n\n

Review every option and check anything relevant. Then click \u201cNext.\u201d<\/p>\n\n\n\n

Give your store a name. If you already have a site, you can try importing images and text; if not, starting fresh is often cleaner.<\/p>\n\n\n\n

Confirm your business details\u2014logo, address, phone, and social profiles\u2014so they\u2019re ready to populate your site.<\/p>\n\n\n\n

When you\u2019re done, click \u201cNext.\u201d<\/p>\n\n\n\n

Step 4. Pick a Theme<\/h2>\n\n\n\n

Choose a color and font combo (Wix calls this your theme). This guides the AI on style and sets your global design tokens.<\/p>\n\n\n\n

Think about the look your audience expects\u2014minimal and airy for fashion, bold and high-contrast for streetwear, warm and rustic for bakeries\u2014but don\u2019t overthink it. You can change it later.<\/p>\n\n\n\n

Select something you like and move on.<\/p>\n\n\n\n

\"Choose<\/figure>\n\n\n\n

Step 5. Select a Homepage Design<\/h2>\n\n\n\n

Now choose your homepage\u2014the curbside view of your brand and the first place new visitors land.<\/p>\n\n\n\n

Prioritize layout and conversion-ready sections (hero, featured collections, social proof, newsletter capture) over colors or fonts\u2014you\u2019ll refine those later.<\/p>\n\n\n\n

Wix\u2019s pre-designed pages are solid out of the box. Usually you\u2019ll only need to swap imagery, featured products, and copy to be launch-ready.<\/p>\n\n\n\n

\"Pick<\/figure>\n\n\n\n

As you pick, focus on structure and functionality (product grids, filters, search, reviews). You can reorder, add, or remove sections later.<\/p>\n\n\n\n

Wix\u2019s drag-and-drop editor makes all of this simple; the templates just give you a head start.<\/p>\n\n\n\n

Step 6. Add Pages to Your Site (1 Minute)<\/h2>\n\n\n\n

Now add your core pages. At minimum, include:<\/p>\n\n\n\n