Adding GA4 with Site Kit by Google<\/h3>\n\n\n\n 1. Repeat steps #1 through #9 from the previous guide to create a new property and add a new data stream.<\/p>\n\n\n\n
2. Click View tag instructions<\/strong> and choose Install with a website builder or CMS<\/strong>. Then, click Select your platform<\/strong>.<\/p>\n\n\n\n3. Choose WordPress<\/strong>.<\/p>\n\n\n\n4. Login to your WordPress site as administrator. Navigate to Plugins > Add New Plugin<\/strong> and type Site Kit by Google<\/strong> in the search bar. Click Install Now<\/strong>.<\/p>\n\n\n\n5. Navigate to Plugins > Installed Plugins<\/strong>, scroll until you find Site Kit by Google<\/strong>, and click Activate<\/strong>.<\/p>\n\n\n\n6. Select Site Kit<\/strong> from the left-hand side, then click Sign in with Google<\/strong>.<\/p>\n\n\n\n7. Choose the account with your recently created property. Click Continue<\/strong>.<\/p>\n\n\n\n8. Grant the necessary permissions, and click Continue<\/strong>.<\/p>\n\n\n\n9. Click Allow to enable GA4 access to your website.<\/p>\n\n\n\n10. Click Add Site<\/strong>, then click Set up Google Analytics<\/strong>. Choose your recently created property, and click Complete Setup<\/strong>. You should see a \u201cCongratulations!\u201d message upon setup completion.<\/p>\n\n\n\nAdding GA4 with WPCode \u2013 Insert Headers and Footers<\/h3>\n\n\n\n 1. Repeat steps #1 through #9 from the first guide to create a new property and add a new data stream.<\/p>\n\n\n\n
2. Navigate to Plugins > Add New Plugin<\/strong>, type \u201cWpcode insert headers and footers\u201d in the search bar, and click Install Now<\/strong>.<\/p>\n\n\n\n3. Go to Plugins > Installed Plugins<\/strong>, locate WPCode Lite<\/strong>, and click Activate<\/strong>.<\/p>\n\n\n\n4. Login to your GA4 account. Navigate to Property Settings > Data collection and modification > Data streams<\/strong>. Click on your recently created data stream.<\/p>\n\n\n\n5. Click View tag instructions<\/strong>, then select Install manually<\/strong>. Copy the Google tag for your selected account.<\/p>\n\n\n\n6. Navigate to Code Snippets > Header & Footer<\/strong>, paste your Google tag in the Header<\/strong> section, and click Save Changes<\/strong>.<\/p>\n\n\n\nGA4 should now be successfully added to your WordPress site.<\/p>\n\n\n\n
Adding GA4 to non-WordPress sites<\/h3>\n\n\n\n Other, non-WordPress site builders such as Wix, Duda, Drupal, Squarespace, BigCommerce, and Shopify also allow full GA4 integration with your website. If your site happens to use one of these builders, you can add GA4 in two main ways, including: <\/p>\n\n\n\n
\nManually with a measurement ID (formerly known as tracking code) or a Google tag code snippet<\/li>\n\n\n\n Using the GA4 onboarding process<\/li>\n<\/ul>\n\n\n\nTo add GA4 manually, first select your new property, then navigate to Property Settings > Data collection and modification > Data Streams<\/strong>. Click on the data stream associated with your recent property and copy your data stream details to the clipboard. Login to your website builder\u2019s account and look for GA4 integration settings where you can paste your data stream details to connect your GA4 account. <\/p>\n\n\n\nNavigate to Property Settings > Data collection and modification > Data Streams > View tag instructions > Install manually<\/strong> to access the Google tag code snippet for your account.<\/p>\n\n\n\nTo add GA4 using the GA4 onboarding process, repeat steps #1 through #9 from the first guide, click View tag instructions,<\/strong> then click Install with a website builder or CMS,<\/strong> and choose your current website builder from the prompt. Finally, follow the instructions provided by the GA4 installation guide to connect your GA4 account with your website.<\/p>\n\n\n\nCritical Settings You Must Configure in GA4<\/h2>\n\n\n\n Google Analytics 4 is not a tool you simply install once and forget about it forever. There are settings you must configure to get the most out of GA4, even changing some default settings to get the reports you want.<\/p>\n\n\n\n
Here are the top 3 critical settings you must adjust in GA4 for the best long-term site monitoring experience.<\/p>\n\n\n\n
1. Change your data retention value<\/h3>\n\n\n\n Select your property, then navigate to Admin > Data collection and modification > Data retention<\/strong>, and change the default data retention value from 2 months to 14 months. Click Save<\/strong> to save your changes. <\/p>\n\n\n\nThis ensures that you see data older than 2 months in the Explore<\/strong> section, improving your reports and driving a better decision-making process thanks to deeper insights and a more detailed historical analysis.<\/p>\n\n\n\n2. Exclude traffic from your IP address<\/h3>\n\n\n\n GA4 will record your visits or visits from work colleagues on your website by default, giving you a skewed report of your site\u2019s traffic performance. To prevent this, navigate to Admin > Data collection and modification > Data streams<\/strong>. Click your website\u2019s data stream, then click Configure tag settings<\/strong> under the Google tag <\/strong>section.<\/p>\n\n\n\nClick Show more<\/strong>, then click Define internal traffic<\/strong>.<\/p>\n\n\n\nClick Create<\/strong>.<\/p>\n\n\n\nEnter your IP address details, including name and value. Under Match type<\/strong>, choose IP address equals<\/strong> to exclude a single IP address or IP address matches regular expression<\/strong> to exclude multiple IP addresses from being recorded as incoming traffic by GA4.<\/p>\n\n\n\nNavigate to Admin > Data collection and modification > Data filters<\/strong>. Click the three dots next to Internal Traffic, and click Activate Filter <\/strong>twice to confirm the command.<\/p>\n\n\n\nThis change won\u2019t affect your historical data, but it will affect future incoming traffic from excluded IP addresses (it won\u2019t display traffic in your future reports coming from excluded IP addresses) and display data in the debug view (it won\u2019t show events in the debug view coming from excluded IP addresses).<\/p>\n\n\n\n
3. Enable user demographics data tracking<\/h3>\n\n\n\n GA4 doesn\u2019t track user demographics data (age, gender, interests) by default. To enable this, navigate to Admin > Data collection and modification > Data collection<\/strong>. Next to Google signals data collection<\/strong>, click Turn On<\/strong>.<\/p>\n\n\n\nNote that GA4 won\u2019t be able to display demographic data for all users, but for some of them, you\u2019ll be able to see their age, gender, and interests in your reports after enabling this key setting.<\/p>\n\n\n\n
The 2 Essential GA4 Reports<\/h2>\n\n\n\n There are two key GA4 reports you should pay special attention to:<\/p>\n\n\n\n
\nLanding Page report<\/li>\n\n\n\n Traffic Acquisition report<\/li>\n<\/ul>\n\n\n\nHere\u2019s how they work.<\/p>\n\n\n\n
Landing Page report<\/h3>\n\n\n\n The Landing Page report is a comprehensive report (what\u2019s known as a \u201cdetail report\u201d in GA4) that helps you understand how visitors arrive on your website. Specifically, it shows what pages drive new visitors to your site, as well as how many users land on any specific page.<\/p>\n\n\n\n
Sometimes, some reports won\u2019t appear in your GA4 dashboard by default. To add a Landing Page report, navigate to Reports > Library<\/strong>, and click Create new collection<\/strong>.<\/p>\n\n\n\nClick Blank (Create a new collection and add topics and reports)<\/strong>.<\/p>\n\n\n\nUnder Topics and Reports<\/strong> on the left-hand side, click Create new topic<\/strong>. Name your report and click Apply<\/strong>. Then, drag your Landing Page detail report from the right area into the Drop detail report<\/strong> box. Click Save<\/strong> to save your changes.<\/p>\n\n\n\nFrom the Reports > Library<\/strong> area, locate your new collection, click on the three vertical dots, and click Publish<\/strong>.<\/p>\n\n\n\nTo access your Landing Page report, navigate to Reports > Your Collection Name > Your Landing Page report name<\/strong>. In our case, this report was under Reports > Landing Page report > Landing Page.<\/p>\n\n\n\nIn addition to showing the specific pages that users land on your site, you can also configure the Landing Page report to show where exactly those same users came from before they landed on your website. To add this new dimension and use sessions as your primary counter, click the plus sign next to Landing Page<\/strong> in the Landing Page report, then choose Traffic source ><\/strong> Cross-<\/strong>channel under Session-scoped<\/strong>, and choose Session source\/medium<\/strong>.<\/p>\n\n\n\nAdditionally, you can also use the Landing Page report in combination with Real Time overview<\/strong> to check the average time that users spend on your site, including the average time users spend during a single browsing session.<\/p>\n\n\n\nTo do this, go to Reports > Library<\/strong>. There, you should find an unpublished collection called Life Cycle<\/strong>. By default, it should include Acquisition, Engagement, Monetization, and Retention. Click the three vertical dots next to it, and click Publish<\/strong>.<\/p>\n\n\n\nLastly, navigate to Reports > Life Cycle > Engagement > Overview<\/strong>. Here, you can check both the average engagement time per active user and the average engagement time per session.<\/p>\n\n\n\nTraffic Acquisition report<\/h3>\n\n\n\n The Traffic Acquisition report is also a \u201cdetail report\u201d that helps you figure out where your site visitors are coming from. It shows both where new (users who visit your site for the first time) and returning (users who have visited your site before) users are coming from to visit your site.<\/p>\n\n\n\n
To enable the Traffic Acquisition report in your GA4 dashboard, navigate to Reports > Library<\/strong>, and publish the existing collection called Life Cycle <\/strong>by clicking the three vertical dots next to it and choosing Publish<\/strong>.<\/p>\n\n\n\nNext, navigate to Reports > Acquisition > Traffic acquisition<\/strong>.<\/p>\n\n\n\nTo see the actual breakdown, click the plus sign next to the name of your traffic acquisition channel, and choose Traffic source > Session source\/medium<\/strong>.<\/p>\n\n\n\nHere are some common GA4 metrics in the Traffic Acquisition report and what they mean:<\/p>\n\n\n\n
\nSession<\/strong>\u2014One session is counted from when a user lands and starts interacting with your site, all the way until they leave your site or become inactive after 30 minutes.<\/li>\n\n\n\nEngaged sessions<\/strong>\u2014One engaged session equals a session that lasted longer than 10 seconds, had 2 or more page or screen views, or had a conversion event taking place.<\/li>\n\n\n\nEngagement rate<\/strong>\u2014The number of engaged sessions divided by the total number of sessions, shown as a percentage.<\/li>\n\n\n\nAverage engagement time per session<\/strong>\u2014The average duration of user engagement per a single session.<\/li>\n\n\n\nEvents per session<\/strong>\u2014The average number of events per a single user session.<\/li>\n\n\n\nEvent count<\/strong>\u2014The total number of events triggered by users.<\/li>\n\n\n\nKey event<\/strong>\u2014The total number of key events triggered by users. Unlike the other metrics which are automatically populated, you can populate this metric by marking any event as a key event.<\/li>\n\n\n\nSession key event rate<\/strong>\u2014The number of sessions featuring a key event divided by the total number of sessions, shown as a percentage.<\/li>\n\n\n\nTotal revenue<\/strong>\u2014The number of your total revenue calculated as Purchase revenue plus Subscription revenue plus Ad revenue.<\/li>\n<\/ul>\n\n\n\nUltimately, it\u2019s up to you how to use the GA4 reports, including what conclusions you draw from them. At the end of the day, GA4 is only as useful as the person who analyzes the information and makes decisions based on hard data.<\/p>\n\n\n\n
How To Actually Use GA4 as a Beginner<\/h2>\n\n\n\n That said, however, here are some general tips on getting the most out of GA4.<\/p>\n\n\n\n
First, check and record your monthly total traffic. While analyzing traffic as a metric<\/a> isn\u2019t an end-all-be-all solution to all your site\u2019s woes\u2014if it\u2019s going up, it means that you\u2019re probably doing something good on the back end. If your traffic is tanking, you can check the most impacted pages and devise a strategy to either create new pages (articles, listicles, something else your audience wants), prune your existing content, or shift gears towards a different niche.<\/p>\n\n\n\nNext, check your channels and traffic sources occasionally (it\u2019s recommended to do that every few months) to get a rough estimate of which marketing channels are having an impact on your site\u2019s overall performance over a given data range. Remember, you can always hunt for new channels to source traffic back to your site.<\/p>\n\n\n\n
Finally, perform the same maintenance steps for landing pages, checking them every few months. Then, go through the top-performing landing pages to make sure they\u2019re as good as they could be, and, if possible, delete the ones that aren\u2019t having a positive impact on your site\u2019s performance in SERPs.<\/p>\n","protected":false},"excerpt":{"rendered":"
This guide is aimed at users who want to leverage the most effective GA4 functionalities and skip the rest. We\u2019re going to cut through the…<\/p>\n","protected":false},"author":268,"featured_media":101476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-46757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"yoast_head":"\n
Google Analytics for Beginners (That Don\u2019t Want to Use GA4)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics for Beginners (That Don\u2019t Want to Use GA4)\" \/>\n<meta property=\"og:description\" content=\"This guide is aimed at users who want to leverage the most effective GA4 functionalities and skip the rest. 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