You won\u2019t have to worry about changing your products or even driving more traffic to your website. <\/p>\n\n\n\n
There are certain ecommerce tips, tricks, and best practices that can double, triple, and even quadruple your conversion rates practically overnight. (well that’s how it will feel).<\/p>\n\n\n\n
We’ll show you the top 20 tricks that you can implement right now <\/strong>for higher ecommerce conversions rates.<\/p>\n\n\n\n How fast does your website load? Take the Google PageSpeed Insights<\/a> or Pingdom Website Speed<\/a> tests to find out. <\/p>\n\n\n\n If your website is too slow, it’s causing your traffic to bounce at different stages of the buying process. Shaving seconds off of your loading time<\/a> can significantly boost your conversion rate. <\/p>\n\n\n\n You need to come up with ways to make your website faster. You might want to switch web hosts or upgrade your hosting plan<\/a> to accommodate more traffic. Or analyze your plugins for slow performance with advanced performance monitoring tools. <\/p>\n\n\n\n Use an image compressor and remove unnecessarily large files and code from your site. Consider using a CDN (content delivery network) to optimize speed. <\/p>\n\n\n\n Mobile commerce is on the rise. In fact, 82% of Internet users<\/a> in the US have shopped online from a mobile device. <\/p>\n\n\n\n An ecommerce site that\u2019s mobile-friendly has a 67% greater chance of converting. But websites that aren\u2019t mobile-friendly have a 61% higher chance that visitors will leave and buy from a different website. <\/p>\n\n\n\n Optimizing for mobile is a must in 2020 and beyond. <\/p>\n\n\n\n It\u2019s also worth noting that mobile shoppers spend twice as much money as customers on other platforms. So not only will your conversion rates increase, but so will your average order value. <\/p>\n\n\n\n Simplicity converts. <\/p>\n\n\n\n Eliminate clutter from your website. Take advantage of whitespace and use visuals sparingly on your homepage. Optimize your site structure and make it easy for visitors to navigate.<\/p>\n\n\n\n If your ecommerce site has too many flashing lights, bells, and whistles, it\u2019s easy for a visitor to get distracted. By simplifying the design, it allows the customer to focus on your products, value proposition, and other elements that convince them to buy.<\/p>\n\n\n\n Simple designs also load faster, which relates back to our first trick\u2014improve your page loading speed. <\/p>\n\n\n\n According to a recent study<\/a> of online marketers, copy was named as the number one element having the greatest impact on conversions. <\/p>\n\n\n\n Copy is a crucial component of an ecommerce website because it\u2019s necessary to tell the story. When people are shopping online, they don\u2019t have the same luxuries that they do when buying in-person. <\/p>\n\n\n\n They rely on the written text to tell them more about the brand and products. <\/p>\n\n\n\n Don\u2019t rush through your copy haphazardly. Take the time to make each word meaningful.<\/p>\n\n\n\n For those of you who are new to writing website copy, check out our beginner\u2019s guide to copywriting<\/a>. This resource has everything you need, including copywriting formulas, to drive ecommerce conversions. <\/p>\n\n\n\n Written text alone won\u2019t be enough to drive sales. You\u2019ll also need high-quality images and videos.<\/p>\n\n\n\n Your visuals should give the buyer as much information as possible about the product. Emulate the type of experience a person would have if they were holding the item in person. <\/p>\n\n\n\n Take a picture from every angle. Zoom in on details and features. Show the product in action. If you\u2019re selling hiking boots, show those boots on someone\u2019s feet on a trail. Use videos to demonstrate how the product works. <\/p>\n\n\n\n Quality is key when it comes to your visuals. Don\u2019t just use your smartphone and snap a couple of quick pictures in your warehouse. Hire a professional photographer; it\u2019s well worth the investment. <\/p>\n\n\n\n According to a 2020 study, 21% of shoppers<\/a> abandoned their shopping carts because the checkout process was too long or complicated. <\/p>\n\n\n\n Think about that for a second. These people wanted to buy something but ultimately changed their minds because the purchase process was inconvenient. <\/p>\n\n\n\n Each extra step you add to the checkout process reduces the chances of driving conversions. So if your checkout has ten steps, that gives the shopper ten chances to change their mind. <\/p>\n\n\n\n Condense the checkout to a single page and screen. There shouldn\u2019t be any scrolling or \u201cnext page\u201d clicks required. Collect only the information you need to process the sale. Don\u2019t ask for their favorite color, mother\u2019s maiden name, blood type, or anything else that\u2019s non-essential to the sale itself. <\/p>\n\n\n\n Even if you simplify the checkout process, cart abandonment is still inevitable to some degree. But that doesn\u2019t mean you should give up on those customers. <\/p>\n\n\n\n Someone who added a product to their cart is already familiar with your brand and product. It\u2019s much easier to sell to them as opposed to educating a complete stranger. So send a simple follow-up email<\/a> to target abanded carts. <\/p>\n\n\n\n Cart abandonment email campaigns have a whopping 45% open rate. Roughly 11% of those campaigns lead to a conversion. <\/p>\n\n\n\n So just by targeting abandoned carts, you can boost your conversion rates by 11%. <\/p>\n\n\n\n Sometimes people need a little extra convincing when they\u2019re shopping online. Why should they buy what you\u2019re selling? How do they know it will actually work?<\/p>\n\n\n\n The average consumer<\/a> reads ten reviews online before finalizing a purchase decision. 88% of people say they trust an online review as much as a personal recommendation. <\/p>\n\n\n\n Don\u2019t make your customers visit third-party review websites. Include customer reviews on your product pages. <\/p>\n\n\n\n Will you get the occasional bad review? Sure. But if anything, a negative review will show that your products are being reviewed by real people. It makes your brand more trustworthy. The positive reviews will ultimately outweigh the bad ones. <\/p>\n\n\n\n The more reviews you have, the better. In fact, the average consumer expects to see 112 reviews per product when they shop online. Consumers between the ages of 18-24 expect 203 reviews per product. <\/p>\n\n\n\n It might sound simple, but providing free shipping will significantly boost your conversion rate. <\/p>\n\n\n\n 90% of US shoppers<\/a> named free shipping as their top incentive to shop online more. Orders with free shipping have a 30% higher AOV. <\/p>\n\n\n\n What\u2019s even more shocking is the adverse effect of failing to provide free shipping. 61% of shoppers say they are more likely to cancel an order if free shipping is not offered. <\/p>\n\n\n\n To compete with global giants like Amazon and Walmart, your ecommerce shop must offer free shipping. If necessary, you can increase the price of products to cover those shipping costs. <\/p>\n\n\n\n Free shipping alone isn\u2019t enough. You also need to provide fast shipping. We\u2019re living in an age where Amazon has officially set the bar with two-day free shipping. <\/p>\n\n\n\n 75% of shoppers<\/a> are more willing to buy from brands that offer same-day delivery. That number jumps up to 86% for Millennials. <\/p>\n\n\n\n 18% of shopping carts get abandoned because the delivery time window was too slow. <\/p>\n\n\n\n Again, faster shipping is typically more expensive. But if you just include those costs into the price of each product, the customer won\u2019t know the difference. Psychologically, seeing the extra cost for shipping during the checkout process changes the customer\u2019s perception. <\/p>\n\n\n\n Don\u2019t give your customers a reason to buy from Amazon or another competitor. You need to match those delivery times without adding shipping charges.<\/p>\n\n\n\n Every visitor landing on your ecommerce site shouldn\u2019t be seeing the same content. The more personalized content you can provide, the higher your add-to-cart rates and conversion rates<\/a> will be. <\/p>\n\n\n\n Provide personal recommendations based on browsing history and previous purchases. You can personalize content based on factors like age, location, and other demographics.<\/p>\n\n\n\n For example, let\u2019s say your ecommerce shop sells clothing. A 50-year-old male shopping online in Alaska shouldn\u2019t be getting the same recommendations as 24-year-old female browsing from Florida. <\/p>\n\n\n\n You can\u2019t assume that everyone has a Visa or Mastercard. Even if Amex and Discover are a bit more expensive to accept, you need to be accepting all major credit cards and debit cards.<\/p>\n\n\n\n But even that won\u2019t be enough. In today\u2019s day and age, you also need to accept alternative payment methods like PayPal, Apple Pay, Google Pay, and more.<\/p>\n\n\n\n We\u2019re not quite at the point where you need to be accepting Bitcoin or other cryptocurrencies, but that should be something to think about in the future.<\/p>\n\n\n\n Everyone has their payment preferences. Whether it be for security, convenience, or rewards, you don\u2019t want the payment method to be the deterrence from getting people to buy. <\/p>\n\n\n\n Credit card fraud has become a major concern for people. Even if you haven\u2019t been the victim of fraud, I\u2019m sure we all know someone who has. <\/p>\n\n\n\n Card not present fraud (ecommerce falls into this category) is 81% more likely<\/a> than point-of-sale fraud. As the owner and operator of an ecommerce business, it\u2019s your responsibility to protect your customers.<\/p>\n\n\n\n Make sure the transaction is secure, and highlight any of those security precautions on the checkout page. This will put your customers at ease when they\u2019re shopping online. <\/p>\n\n\n\n Look at the top reasons for shopping cart abandonment in 2020<\/a>. <\/p>\n\n\n\n We\u2019ve already discussed a handful of these. But as you can see from what I\u2019ve highlighted, 17% of people abandoned their carts because the site appeared untrustworthy. <\/p>\n\n\n\n On the same graph shown above, you can see that 10% of shoppers abandon carts because of an unsatisfactory return policy. <\/p>\n\n\n\n The average ecommerce return rate<\/a> is 20%, compared to just 8-10% in traditional retail. During the holiday season, the rate for ecommerce returns jumps up to 30%. <\/p>\n\n\n\n Unfortunately, returns are an inevitable part of running an ecommerce business. Rather than trying to avoid them completely, you can turn them into a positive experience and drive higher conversion rates.<\/p>\n\n\n\n 54% of consumers say they are more willing to buy online if the website offers free returns or exchanges. 68% of shoppers are deterred from shopping online if they have to pay for returns.<\/p>\n\n\n\n 96% of consumers would buy from an online retailer again in the future if they had an easy return experience. The numbers don\u2019t lie; simple returns drive conversions. <\/p>\n\n\n\n You need to make it as easy as possible for customers to navigate and find what they\u2019re looking for on your website. This can be complicated if you\u2019re selling hundreds or thousands of products.<\/p>\n\n\n\n The easiest way to simplify the navigation is by implementing a search function<\/a> into your ecommerce site. <\/p>\n\n\n\n Site search can help boost conversion rates by over 200%. You\u2019ll also benefit from an increase in average order value from visitors who searched for products on your site.<\/p>\n\n\n\n While having simple menus and organizing products by category is necessary, it\u2019s not enough, especially for websites with extensive product catalogs. You must add a search function if you want to maximize conversions. <\/p>\n\n\n\n Optimizing your ecommerce website is always an ongoing process. You can never settle and assume that your design and layout is optimized for conversions.<\/p>\n\n\n\n What happens if you change the wording of your CTA button? Will one image on your homepage convert better over another? How are users behaving on your site?<\/p>\n\n\n\n Don\u2019t make assumptions. It\u2019s impossible to know the answer to these questions without data-driven analytics. <\/p>\n\n\n\n You can gain valuable insights by using optimization tools like Google Analytics or Crazy Egg. With the Crazy Egg heatmap tool, you can view visual reports about user behavior on your website. You\u2019ll also have access to A\/B testing tools and more to fully optimize every single element of your site. <\/p>\n\n\n\n Leveraging consumer emotions is one of my favorite ecommerce tricks to drive conversions. Fear is one of our strongest emotions.<\/p>\n\n\n\n By creating FOMO (fear of missing out), it encourages shoppers to buy now.<\/p>\n\n\n\n Often times, people visiting your ecommerce site are just browsing. They don\u2019t always have the intention of converting. But they obviously have some general interest in what you\u2019re selling; otherwise, they wouldn\u2019t have landed on your site.<\/p>\n\n\n\n FOMO can turn a browser (metaphorical window shopper) into a buyer. There are two main ways to do this\u2014scarcity and time.<\/p>\n\n\n\n With scarcity, you can show when products are running low in stock. This tells the customer that if they don\u2019t buy now, it may not be there they need it. Amazon<\/a> uses this trick all of the time. <\/p>\n\n\n\n Another way to create FOMO is by running time-sensitive promotions, like flash sales or deals that expire quickly. When someone lands on your site, you can have a timer along the lines of \u201coffer expires at midnight.\u201d<\/p>\n\n\n\n These tricks will increase the motivation of shoppers. <\/p>\n\n\n\n In terms of personalization (which we discussed earlier), it\u2019s always better if you have shoppers create an account. You\u2019ll be able to learn more about them and give your customers a better experience overall.<\/p>\n\n\n\n With that said, you shouldn\u2019t force people to create an account during checkouts. Let them make that decision on their own.<\/p>\n\n\n\nTrick #1: Boost Your Page Loading Speed<\/h2>\n\n\n\n
![\"\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/05\/12160441\/Page-Speed-1024x436.png\")
<\/figure>\n\n\n\nTrick #2: Optimize For Mobile Devices<\/h2>\n\n\n\n
Trick #3: Simplify Your Design<\/h2>\n\n\n\n
Trick #4: Improve Your Copy<\/h2>\n\n\n\n
![\"\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/05\/12160431\/Copy-1024x494.png\")
<\/figure>\n\n\n\nTrick #5: Use High-Quality Visuals<\/h2>\n\n\n\n
Trick #6: Simplify the Checkout Process<\/h2>\n\n\n\n
Trick #7: Target Abandoned Carts<\/h2>\n\n\n\n
<\/figure>\n\n\n\nTrick #8: Leverage Social Proof<\/h2>\n\n\n\n
Trick #9: Provide Free Shipping<\/h2>\n\n\n\n
Trick #10: Fast Delivery<\/h2>\n\n\n\n
Trick #11: Provide Personalized Content<\/h2>\n\n\n\n
![\"\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/05\/12160444\/Personalization-1024x474.png\")
<\/figure>\n\n\n\nTrick #12: Offer Multiple Payment Methods<\/h2>\n\n\n\n
Trick #13: Highlight Your Security Best Practices<\/h2>\n\n\n\n
![\"\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/05\/12160448\/Security-1024x732.png\")
<\/figure>\n\n\n\nTrick #14: Create a Customer-Friendly Return Policy<\/h2>\n\n\n\n
Trick #15: Simple Navigation<\/h2>\n\n\n\n
![\"\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/05\/12160634\/Site-Search-1024x469.png\")
<\/figure>\n\n\n\nTrick #16: Use Optimization Tools<\/h2>\n\n\n\n
Trick #17: Create FOMO<\/h2>\n\n\n\n
![\"\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/05\/12160436\/FOMO-1024x537.png\")
<\/figure>\n\n\n\nTrick #18: Allow Guest Checkouts<\/h2>\n\n\n\n