{"id":45014,"date":"2025-11-05T01:23:47","date_gmt":"2025-11-05T09:23:47","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=45014"},"modified":"2026-01-12T04:56:54","modified_gmt":"2026-01-12T12:56:54","slug":"saas-analytics-tools","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/saas-analytics-tools\/","title":{"rendered":"Top 19 SaaS Analytics Tools You Can Trust"},"content":{"rendered":"\n<p>You can&#8217;t make smart decisions if you&#8217;re flying blind. And that&#8217;s exactly what you&#8217;re doing without proper SaaS analytics.<\/p>\n\n\n\n<p>Which features are customers actually using? Where are your conversions happening? Is your business growing at the pace you need?<\/p>\n\n\n\n<p>The right tool shows you exactly what&#8217;s working, what&#8217;s tanking, and what you need to fix right now. Below, we&#8217;ve compiled the top 20 SaaS analytics tools to help you monitor and optimize your business performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is SaaS Analytics?<\/h2>\n\n\n\n<p>SaaS analytics refers to how software-as-a-service businesses analyze the key data surrounding their businesses. This includes information like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How much your business is bringing in per user<\/li>\n\n\n\n<li>How much recurring revenue you bring in each month or year<\/li>\n\n\n\n<li>How often customers end their subscriptions<\/li>\n\n\n\n<li>How much each customer is worth to your business<\/li>\n\n\n\n<li>How customers are using your website<\/li>\n\n\n\n<li>Where customers are signing up<\/li>\n<\/ul>\n\n\n\n<p>Monitoring your SaaS company\u2019s analytics keeps you apprised of your business\u2019s health (i.e., if you\u2019re growing and profitable).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Should You Use a SaaS Analytics Tool?<\/h2>\n\n\n\n<p>There are a number of benefits that incorporating SaaS analytics software into your repertoire can provide your business with.<\/p>\n\n\n\n<p>You should be investing in a good SaaS analytics tool so you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitor business performance and growth:<\/strong> Keep your eyes on your growth statistics so you can literally watch as your customers (and revenue) ebb and flow.<\/li>\n\n\n\n<li><strong>Make better, data-driven business decisions:<\/strong> When you know how healthy your business is, you\u2019re able to make better informed decisions.<\/li>\n\n\n\n<li><strong>Optimize the customer experience:<\/strong> When you understand your customers\u2019 behavior, you can better cater to it within your sales funnel, <a href=\"https:\/\/www.crazyegg.com\/blog\/best-saas-pricing-pages\/\">pricing pages<\/a>, and overall customer journey.<\/li>\n\n\n\n<li><strong>Improve product development:<\/strong> Get a clear idea of your customers\u2019 favorite products and features so you can give them more of what they want.<\/li>\n\n\n\n<li><strong>Boost customer satisfaction:<\/strong> Paying attention to how your customers use your tool and what makes them unsubscribe can help you improve satisfaction.<\/li>\n\n\n\n<li><strong>Reduce customer churn:<\/strong> Keeping your customers happy (by having clear insights into why they\u2019re using your tool) keeps them from leaving.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Top 19 SaaS Analytics Tools You Can Trust<\/h2>\n\n\n\n<p>Browse our list of 19 SaaS analytics tools that can help you monitor your business\u2019s health so you can make better business decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Crazy Egg<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1038\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111724\/SaaS-Analytics-Tools-Crazy-Egg.png\" alt=\"Crazy Egg homepage screenshot with an option to enter website URL for free trial. \" class=\"wp-image-102010\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111724\/SaaS-Analytics-Tools-Crazy-Egg.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111724\/SaaS-Analytics-Tools-Crazy-Egg-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111724\/SaaS-Analytics-Tools-Crazy-Egg-1024x532.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111724\/SaaS-Analytics-Tools-Crazy-Egg-768x399.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111724\/SaaS-Analytics-Tools-Crazy-Egg-1536x798.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crazy Egg<\/a> offers one of the best website analytics tools for SaaS businesses. It\u2019s like <a href=\"https:\/\/www.crazyegg.com\/blog\/google-analytics\/\">Google Analytics 4 (GA4)<\/a>, but much easier to configure and understand.&nbsp;<\/p>\n\n\n\n<p>Off-the-shelf, Crazy Egg reports tell you everything you need to know about website traffic, and you can investigate trends with a few clicks. No complex setup, no confusing tracking, and no developer required.<\/p>\n\n\n\n<p>You get immediate visibility into your key metrics: how much traffic you&#8217;re receiving, whether it&#8217;s trending up or down, which marketing channels are driving visitors, and whether that traffic is genuinely engaging with your site or leaving without taking action.&nbsp;In addition to tracking <a href=\"https:\/\/www.crazyegg.com\/blog\/new-web-analytics-feature\/\">fundamental web analytics<\/a> you get with tools like GA4 (e.g. visitors, clicks, pageviews, etc.), Crazy Egg boasts five different types of website analysis reports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.crazyegg.com\/heatmap\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Heatmap\/Click Map<\/strong><\/a><strong>:<\/strong> See a visualization of where visitors click on a landing page and at what frequency.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.crazyegg.com\/scrollmap\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Scroll Map<\/strong><\/a><strong>:<\/strong> Discover how far down the page most users scroll before leaving the page.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.crazyegg.com\/confetti\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Confetti Map<\/strong><\/a><strong>:<\/strong> Get even more granular info about individual visitors and how up to 20 characteristics impact click behavior.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.crazyegg.com\/overlay\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Overlay Map<\/strong><\/a><strong>:<\/strong> See a breakdown of user behavior for each clickable element on a page, including filtering by different dimensions.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.crazyegg.com\/list\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>List Map<\/strong><\/a><strong>:<\/strong> This report emphasizes numbers over visuals, showing you a breakdown of how many users (and what percentage) click on any given element (even moving ones).<\/li>\n<\/ul>\n\n\n\n<p>Using these reports, you can quickly understand whether an individual page it\u2019s doing its job educating visitors and moving them through your <a href=\"https:\/\/www.crazyegg.com\/blog\/website-conversion-funnel\/\">website funnel<\/a> (or not).&nbsp;<\/p>\n\n\n\n<p>With just a few minutes of point-and-click analysis, you can understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether or not visitors are following your&nbsp;<a href=\"https:\/\/www.crazyegg.com\/blog\/customer-journey\/\">ideal customer journey<\/a>, including where they come from to get to a webpage and where they go afterward<\/li>\n\n\n\n<li>Which traffic sources have the highest <a href=\"https:\/\/www.crazyegg.com\/blog\/what-is-good-conversion-rate\/\">conversion rate<\/a><\/li>\n\n\n\n<li>How traffic from different sources interact with your site<\/li>\n\n\n\n<li>Which elements on a page your ideal customers are engaging with the most<\/li>\n\n\n\n<li>The quality of traffic to a page, in terms of following that ideal customer journey<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Understanding how people use your website<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Heatmaps<\/li>\n\n\n\n<li>Session recordings<\/li>\n\n\n\n<li>A\/B testing<\/li>\n\n\n\n<li>Website popups<\/li>\n\n\n\n<li>Web traffic analysis<\/li>\n\n\n\n<li>Conversion tracking<\/li>\n\n\n\n<li>Customer surveys<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> <a href=\"https:\/\/www.crazyegg.com\/free\">Crazy Egg Web Analytics is free forever<\/a> (yes, really), and premium plans start at $29\/month<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Google Analytics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"983\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/10\/15150448\/Google-Analytics-Dashboard-scaled.png\" alt=\"\" class=\"wp-image-106280\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/10\/15150448\/Google-Analytics-Dashboard-scaled.png 2560w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/10\/15150448\/Google-Analytics-Dashboard-300x115.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/10\/15150448\/Google-Analytics-Dashboard-1024x393.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/10\/15150448\/Google-Analytics-Dashboard-768x295.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/10\/15150448\/Google-Analytics-Dashboard-1536x590.png 1536w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/10\/15150448\/Google-Analytics-Dashboard-2048x786.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> now runs on GA4 only \u2014 Universal Analytics has been fully retired \u2014 so every SaaS site should have a GA4 property set up to track web <em>and<\/em> app activity. GA4 adds stronger cross-device tracking, enhanced measurement (scrolls, file downloads, video engagement), predictive insights, and better funnel reporting out of the box.<\/p>\n\n\n\n<p>This is because Google Analytics provides the most basic of website analytics data for your site. Track metrics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Active website visitors<\/li>\n\n\n\n<li>Monthly user sessions<\/li>\n\n\n\n<li>Top landing pages\/blog posts<\/li>\n\n\n\n<li>Traffic acquisition<\/li>\n<\/ul>\n\n\n\n<p>Plus, you can set up conversion tracking, map customer paths throughout your website, and so much more\u2014all for free.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Analyzing your website traffic<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time website analytics<\/li>\n\n\n\n<li>Custom dashboards and reports<\/li>\n\n\n\n<li>UTM tracking<\/li>\n\n\n\n<li>Visitor exploration<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Free<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. ProfitWell Metrics by Paddle<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1035\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111906\/SaaS-Analytics-Tools-Paddle.png\" alt=\"ProfitWell Metrics by Paddle homepage with buttons to sign up for free or try a demo. \" class=\"wp-image-102012\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111906\/SaaS-Analytics-Tools-Paddle.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111906\/SaaS-Analytics-Tools-Paddle-300x155.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111906\/SaaS-Analytics-Tools-Paddle-1024x530.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111906\/SaaS-Analytics-Tools-Paddle-768x398.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26111906\/SaaS-Analytics-Tools-Paddle-1536x795.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.paddle.com\/profitwell-metrics\" target=\"_blank\" rel=\"noreferrer noopener\">ProfitWell Metrics<\/a>, a tool recently acquired by Paddle, offers one of the most capable analytics solutions for managing and growing a subscription business. <\/p>\n\n\n\n<p>It has features that help you track trials and attribution, segment to find out where growth comes from, track churn rate and cohorts to boost retention, and proactively monitor engagement to figure out which users are likely to convert or churn.<\/p>\n\n\n\n<p>While Paddle\u2019s extensive features require a premium plan, the platform still offers ProfitWell\u2019s core SaaS analytics capabilities for free in 2026.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Monitoring your SaaS company\u2019s revenue<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue reporting<\/li>\n\n\n\n<li>Report dashboard<\/li>\n\n\n\n<li>Customer health scores<\/li>\n\n\n\n<li>Industry benchmarks<\/li>\n\n\n\n<li>Segmentation<\/li>\n\n\n\n<li>Payment stack integrations<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Free<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Userpilot<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1046\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112035\/SaaS-Analytics-Tools-Userpilot.png\" alt=\"Userpilot homepage with email entry form to get a demo. \" class=\"wp-image-102013\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112035\/SaaS-Analytics-Tools-Userpilot.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112035\/SaaS-Analytics-Tools-Userpilot-300x157.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112035\/SaaS-Analytics-Tools-Userpilot-1024x536.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112035\/SaaS-Analytics-Tools-Userpilot-768x402.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112035\/SaaS-Analytics-Tools-Userpilot-1536x804.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/userpilot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Userpilot<\/a> is a SaaS analytics tool with a focus on improving product adoption and user engagement with your tool. This means SaaS brands can look at its product analytics through Userpilot and get directly actionable pathways for increasing the number of customers using their product.<\/p>\n\n\n\n<p>Plus, with in-app survey capabilities, Userpilot makes it easy for brands to gather customer feedback so they can further improve their SaaS offering.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Gathering data surrounding your customers and how they interact with your product<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product analytics<\/li>\n\n\n\n<li>User engagement<\/li>\n\n\n\n<li>Customer feedback<\/li>\n\n\n\n<li>Session replace<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> As of 2026, plans typically start around $299\/month for up to 2,000 MAU, with Growth and Enterprise tiers costing more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Baremetrics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1042\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112107\/SaaS-Analytics-Tools-Baremetrics.png\" alt=\"Baremetrics homepage with options to sign up for a free trial or try the platform live.\" class=\"wp-image-102014\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112107\/SaaS-Analytics-Tools-Baremetrics.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112107\/SaaS-Analytics-Tools-Baremetrics-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112107\/SaaS-Analytics-Tools-Baremetrics-1024x534.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112107\/SaaS-Analytics-Tools-Baremetrics-768x400.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112107\/SaaS-Analytics-Tools-Baremetrics-1536x801.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p>Designed specifically for SaaS and subscription businesses, <a href=\"https:\/\/baremetrics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baremetrics<\/a> focuses on analyzing subscription revenue, making it easy to get in-depth insights on trial usage and behavior, track monthly recurring revenue (MRR) and other revenue goals, and benchmark your results against other companies similar to yours. Baremetrics includes aggregate data about how similar companies perform so you can get a better sense of your performance in the grand scheme. <\/p>\n\n\n\n<p>The tool also integrates directly with payment platforms like Stripe to gather revenue data directly, then pulls it into an easy-to-understand dashboard for your team to keep track of.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Analyzing recurring subscription revenue<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subscription analytics<\/li>\n\n\n\n<li>Payment recovery<\/li>\n\n\n\n<li>Cancellation insights<\/li>\n\n\n\n<li>Financial forecasting<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Current pricing is module-based and generally starts around $108\/month for businesses doing up to $10k MRR, with higher tiers for larger MRR and add-ons like Cancellation Insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. ChartMogul<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1042\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112155\/SaaS-Analytics-Tools-ChartMogul.png\" alt=\"ChartMogul homepage with buttons to sign up for free or get a demo.\" class=\"wp-image-102015\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112155\/SaaS-Analytics-Tools-ChartMogul.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112155\/SaaS-Analytics-Tools-ChartMogul-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112155\/SaaS-Analytics-Tools-ChartMogul-1024x534.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112155\/SaaS-Analytics-Tools-ChartMogul-768x400.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112155\/SaaS-Analytics-Tools-ChartMogul-1536x801.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/chartmogul.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChartMogul<\/a> is another subscription analytics platform built for SaaS companies that helps teams monitor their financial health. Their solution connects with all the major subscription billing services, so all you need to do is connect your provider, and ChartMogul will compile all the data for you. The tool\u2019s pre-built filters (for plan, billing cycle, and more) make it easier to dig into that data, too. <\/p>\n\n\n\n<p>However, one way that it stands out is that it also has a built-in CRM, helping SaaS companies keep their customer records organized and up-to-date.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> A combo of subscription analytics and CRM needs<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subscription analytics<\/li>\n\n\n\n<li>Reporting dashboard<\/li>\n\n\n\n<li>Industry benchmarking<\/li>\n\n\n\n<li>B2B SaaS-centered CRM<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Still free for very early-stage companies (under about $10K MRR \/ $120K ARR). Growth teams now typically move to the Scale\/Pro tier at roughly $100\u2013$120\/month, with enterprise plans available for large ARR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Heap<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1039\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112306\/SaaS-Analytics-Tools-Heap.png\" alt=\"Heap homepage with a headline that reads &quot;Better Insights. Faster.&quot;\" class=\"wp-image-102017\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112306\/SaaS-Analytics-Tools-Heap.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112306\/SaaS-Analytics-Tools-Heap-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112306\/SaaS-Analytics-Tools-Heap-1024x532.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112306\/SaaS-Analytics-Tools-Heap-768x399.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112306\/SaaS-Analytics-Tools-Heap-1536x798.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.heap.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heap<\/a> helps SaaS companies gain a keen understanding of their customers\u2019 digital journeys so they know how to better appeal to them with their website pages and marketing copy. By using your Heap insights, you can improve your SaaS tool\u2019s conversion rate and customer retention.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Using digital experience analytics to inform your customer journey<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer journey mapping<\/li>\n\n\n\n<li>Website analytics<\/li>\n\n\n\n<li>Heatmapping<\/li>\n\n\n\n<li>Session replay<\/li>\n\n\n\n<li>Segmentation<\/li>\n\n\n\n<li>Reporting dashboards<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Still offers a free\/limited tier (about 10,000 sessions a month); production rollouts for bigger teams usually require a sales quote and commonly start in the low-thousands per month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Mixpanel<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1042\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112351\/SaaS-Analytics-Tools-Mixpanel.png\" alt=\"Mixpanel homepage with a headline that reads &quot;Turn data into decisions.&quot;\" class=\"wp-image-102018\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112351\/SaaS-Analytics-Tools-Mixpanel.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112351\/SaaS-Analytics-Tools-Mixpanel-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112351\/SaaS-Analytics-Tools-Mixpanel-1024x534.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112351\/SaaS-Analytics-Tools-Mixpanel-768x400.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112351\/SaaS-Analytics-Tools-Mixpanel-1536x801.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mixpanel.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mixpanel<\/a> is a SaaS analytics software that provides a visual dashboard full of insights on how your customers are using your product. Because Mixpanel\u2019s data is completely free for the first 1 million monthly events \u2014 and now also includes 20,000 monthly session replays free \u2014 this is the perfect tool for starter SaaS tools looking to gain budget-friendly insights into their product analytics.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Understanding how customers are using your product<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product analytics<\/li>\n\n\n\n<li>Warehouse connectors<\/li>\n\n\n\n<li>Session replay<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Free for up to 1M monthly events; paid plans remain event-based and start in the $20\u2013$25\/month range once you need higher volumes or advanced features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Pendo<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1040\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112423\/SaaS-Analytics-Tools-Pendo.png\" alt=\"Pendo homepage with a large text quote that reads &quot;At Pendo, it's our mission to improve the world's experience with software.&quot;\" class=\"wp-image-102019\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112423\/SaaS-Analytics-Tools-Pendo.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112423\/SaaS-Analytics-Tools-Pendo-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112423\/SaaS-Analytics-Tools-Pendo-1024x533.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112423\/SaaS-Analytics-Tools-Pendo-768x400.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112423\/SaaS-Analytics-Tools-Pendo-1536x799.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.pendo.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pendo<\/a> is an experience management platform, meaning the SaaS analytics it provides are all about how your customers are experiencing your product. Get direct customer feedback so you can implement changes that your audience is asking for, offer in-app customer guidance to improve their experience with your tool, and use Pendo to help validate product or feature ideas.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Using different tactics to gather and analyze customer feedback to improve your product<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product analytics<\/li>\n\n\n\n<li>Session replay<\/li>\n\n\n\n<li>In-app customer guidance<\/li>\n\n\n\n<li>Customer feedback<\/li>\n\n\n\n<li>Product validation<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> You can still test for free for up to 500 monthly active users; paid plans are quote-based and, in 2026, commonly start in the mid-five figures annually for growing teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. HockeyStack<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"984\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112512\/SaaS-Analytics-Tools-HockeyStack.png\" alt=\"HockeyStack homepage with a headline that reads &quot;AI Agents For Marketing Reporting and Account Intelligence&quot; with buttons to click for a demo. \" class=\"wp-image-102020\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112512\/SaaS-Analytics-Tools-HockeyStack.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112512\/SaaS-Analytics-Tools-HockeyStack-300x148.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112512\/SaaS-Analytics-Tools-HockeyStack-1024x504.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112512\/SaaS-Analytics-Tools-HockeyStack-768x378.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112512\/SaaS-Analytics-Tools-HockeyStack-1536x756.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.hockeystack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HockeyStack<\/a> is a SaaS analytics platform that incorporates the use of artificial intelligence (AI) to help provide insights and analysis on your SaaS product usage. HockeyStack\u2019s AI assistant Odin can do a deep dive into your product, create reports, and pinpoint growth opportunities for your SaaS business.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Using AI for your SaaS analytics<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI insights<\/li>\n\n\n\n<li>Product analytics<\/li>\n\n\n\n<li>Account intelligence<\/li>\n\n\n\n<li>Workflows<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Pricing is still sales-led; recent buyer reports put entry-level plans for serious teams in the $500\u2013$600+\/month range, with startup discounts available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Woopra<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1039\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112602\/SaaS-Analytics-Tools-Woopra.png\" alt=\"Colorful Woopra homepage with a pink button to request a demo. \" class=\"wp-image-102021\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112602\/SaaS-Analytics-Tools-Woopra.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112602\/SaaS-Analytics-Tools-Woopra-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112602\/SaaS-Analytics-Tools-Woopra-1024x532.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112602\/SaaS-Analytics-Tools-Woopra-768x399.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112602\/SaaS-Analytics-Tools-Woopra-1536x798.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.woopra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Woopra<\/a> offers tailored solutions for product, marketing, sales, and support teams\u2014and it\u2019s one of the only tools that enables true end-to-end customer journey analytics. For example, their product solution makes it easy to understand how (and how long) your customers use each feature.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Tracking your customer journey<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer journey mapping<\/li>\n\n\n\n<li>Customer analytics<\/li>\n\n\n\n<li>Automations<\/li>\n\n\n\n<li>Integrations<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> The free plan is now much roomier \u2014 up to around 500,000 actions\/month \u2014 and paid plans still start at about $49\/month, with Pro and Enterprise tiers for high-volume SaaS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Fullstory<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1042\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112632\/SaaS-Analytics-Tools-Fullstory.png\" alt=\"Fullstory homepage with neutral colors, a photo of a woman, and a green button to get a demo. \" class=\"wp-image-102022\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112632\/SaaS-Analytics-Tools-Fullstory.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112632\/SaaS-Analytics-Tools-Fullstory-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112632\/SaaS-Analytics-Tools-Fullstory-1024x534.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112632\/SaaS-Analytics-Tools-Fullstory-768x400.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112632\/SaaS-Analytics-Tools-Fullstory-1536x801.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.fullstory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fullstory<\/a> is a behavioral data platform that helps SaaS companies get insight into how their customers are using their products <em>and<\/em> how they feel about their products. Gathering user sentiment data can help you improve your product offering, and Fullstory\u2019s analytics is a great way to do that.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Analyzing user sentiment and behavioral data<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product analytics<\/li>\n\n\n\n<li>Mobile analytics<\/li>\n\n\n\n<li>Behavioral insights<\/li>\n\n\n\n<li>Predictive models<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Fullstory now offers a 14-day Business trial plus a small free plan; ongoing Business\/Advanced\/Enterprise pricing is still quote-based and scales with sessions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Qrvey<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"970\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112740\/SaaS-Analytics-Tools-Qrvey.png\" alt=\"Qrvey homepage with a headline that reads &quot;Build Less. Deliver More.&quot;\" class=\"wp-image-102023\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112740\/SaaS-Analytics-Tools-Qrvey.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112740\/SaaS-Analytics-Tools-Qrvey-300x146.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112740\/SaaS-Analytics-Tools-Qrvey-1024x497.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112740\/SaaS-Analytics-Tools-Qrvey-768x373.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112740\/SaaS-Analytics-Tools-Qrvey-1536x745.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/qrvey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qrvey<\/a> is an embedded analytics platform for SaaS companies. This tool is a bit different from other options on our list as it allows SaaS companies to not only use these dashboards for themselves, but also to offer data as a service to their customers through embedded data visualizations.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Creating embeddable SaaS analytics dashboards<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Embedded analytics<\/li>\n\n\n\n<li>White-labeled data visualization<\/li>\n\n\n\n<li>Generative AI<\/li>\n\n\n\n<li>Automation workflows<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Flat-rate, SaaS-friendly, and custom \u2014 you still need to request a quote.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Churn Buster<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1035\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112806\/SaaS-Analytics-Tools-Churn-Buster.png\" alt=\"Churn Buster homepage with a colorful headline that reads &quot;A smarter approach to subscriber retention.&quot;\" class=\"wp-image-102024\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112806\/SaaS-Analytics-Tools-Churn-Buster.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112806\/SaaS-Analytics-Tools-Churn-Buster-300x155.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112806\/SaaS-Analytics-Tools-Churn-Buster-1024x530.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112806\/SaaS-Analytics-Tools-Churn-Buster-768x398.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112806\/SaaS-Analytics-Tools-Churn-Buster-1536x795.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/churnbuster.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Churn Buster<\/a> takes a narrower approach to subscription analytics, focusing on preventing involuntary churn. Their analytics features make it seamless to monitor voluntary and involuntary churn, track improvements, and analyze customer payment history. <\/p>\n\n\n\n<p>Churn Buster helps you understand why passive churn happens so you can identify the changes and optimizations needed to reduce it proactively. And, it offers payment recovery tools to further help you maximize profits.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Recovering failed payments to improve revenue<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Churn metrics<\/li>\n\n\n\n<li>Revenue optimization<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> The old totally free \u201cMeasure\u201d tier isn\u2019t the default anymore \u2014 current plans for full dunning and recovery typically start around $249\/month, with lighter\/partner versions as low as $99 and custom pricing for high-MRR SaaS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. Amplitude<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"890\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112842\/SaaS-Analytics-Tools-Amplitude.png\" alt=\"Amplitude homepage with buttons to get started or book a demo.\" class=\"wp-image-102025\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112842\/SaaS-Analytics-Tools-Amplitude.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112842\/SaaS-Analytics-Tools-Amplitude-300x134.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112842\/SaaS-Analytics-Tools-Amplitude-1024x456.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112842\/SaaS-Analytics-Tools-Amplitude-768x342.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112842\/SaaS-Analytics-Tools-Amplitude-1536x684.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/amplitude.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amplitude<\/a> is another SaaS product analytics platform, but it puts together your data analysis in a way that helps your company test product and feature releases to gauge user sentiment. This is a great way to maximize customer satisfaction and revenue while managing your new features and understanding exactly what your users want from you.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Experimenting with feature releases to test customer sentiment<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product analytics<\/li>\n\n\n\n<li>Website analytics<\/li>\n\n\n\n<li>Session replay<\/li>\n\n\n\n<li>Feature experimentation<\/li>\n\n\n\n<li>Feature management<\/li>\n\n\n\n<li>AI assistance<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Still free for up to 50,000 monthly tracked users \/ ~10M events, with Plus plans starting around $49\/month and larger orgs buying annual contracts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. Coupler.io<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1040\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112922\/SaaS-Analytics-Tools-Coupler.io_.png\" alt=\"Coupler.io homepage with a headline that reads &quot;Turn complex data into insightful reports&quot; and a button to get started. \" class=\"wp-image-102026\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112922\/SaaS-Analytics-Tools-Coupler.io_.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112922\/SaaS-Analytics-Tools-Coupler.io_-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112922\/SaaS-Analytics-Tools-Coupler.io_-1024x533.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112922\/SaaS-Analytics-Tools-Coupler.io_-768x400.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26112922\/SaaS-Analytics-Tools-Coupler.io_-1536x799.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/coupler.io\" target=\"_blank\" rel=\"noreferrer noopener\">Coupler.io<\/a> is a data visualization platform for your SaaS analytics insights, making it easy to build reports from your data so that you get a clear picture of your SaaS company\u2019s health and performance. Plus, Coupler.io also offers a service as part of its tool, providing expert assistance to businesses who need help reading and interpreting their data.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Building comprehensive reports from your SaaS analytics data<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data sources &amp; destinations<\/li>\n\n\n\n<li>Dashboard templates<\/li>\n\n\n\n<li>Data cleaning<\/li>\n\n\n\n<li>Expert help for interpreting analytics<\/li>\n\n\n\n<li>Automation<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Still has a free plan; paid plans for more automations and connections now start at about $24\/month billed annually ($32 month-to-month.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Quantcast<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1039\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113009\/SaaS-Analytics-Tools-Quantcast.png\" alt=\"Quantcast homepage with a headline that reads &quot;Creating Impossible Growth&quot; and buttons to learn more. \" class=\"wp-image-102027\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113009\/SaaS-Analytics-Tools-Quantcast.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113009\/SaaS-Analytics-Tools-Quantcast-300x156.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113009\/SaaS-Analytics-Tools-Quantcast-1024x532.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113009\/SaaS-Analytics-Tools-Quantcast-768x399.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113009\/SaaS-Analytics-Tools-Quantcast-1536x798.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.quantcast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quantcast<\/a> is a slightly different SaaS analytics tool than the rest on our list. With Quantcast, SaaS companies can get in-depth audience insights so they know exactly who they should be targeting with their marketing messaging.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Gathering in-depth audience insights for your target market<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI and machine learning<\/li>\n\n\n\n<li>Audience insights<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Quantcast Measure remains free to implement in 2026; paid Quantcast Platform\/Advertise capabilities are quote-based.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18. Cyfe<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1036\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113048\/SaaS-Analytics-Tools-Cyfe.png\" alt=\"Cyfe homepage with a button to start a free trial. \" class=\"wp-image-102028\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113048\/SaaS-Analytics-Tools-Cyfe.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113048\/SaaS-Analytics-Tools-Cyfe-300x155.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113048\/SaaS-Analytics-Tools-Cyfe-1024x531.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113048\/SaaS-Analytics-Tools-Cyfe-768x398.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113048\/SaaS-Analytics-Tools-Cyfe-1536x796.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.cyfe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cyfe<\/a> offers one of the easiest reporting and dashboard tools available in the market. Their \u201cStarter Dashboard\u201d means you can get set up in just a few minutes, using pre-built and populated widgets for Google Analytics, Facebook, Instagram, Moz, and more. <\/p>\n\n\n\n<p>The customizability means you can create dashboards designed specifically for executives, individual departments, or investors, helping anyone who needs it to easily understand your business insights.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Visualizing your KPIs in easy-to-understand business dashboards<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dashboard templates<\/li>\n\n\n\n<li>Custom widgets<\/li>\n\n\n\n<li>Embedded analytics<\/li>\n\n\n\n<li>White-labeled reports<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Now has a free tier; paid plans currently run about $29\/month (Solo), $49\/month (Pro), and $119\/month (Premier) instead of the older $19\/month entry price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">19. Klipfolio<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1035\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113134\/SaaS-Analytics-Tools-Klipfolio.png\" alt=\"Colorful Klipfolio homepage with a headline that reads &quot;Succeed with Data.&quot; \" class=\"wp-image-102029\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113134\/SaaS-Analytics-Tools-Klipfolio.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113134\/SaaS-Analytics-Tools-Klipfolio-300x155.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113134\/SaaS-Analytics-Tools-Klipfolio-1024x530.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113134\/SaaS-Analytics-Tools-Klipfolio-768x398.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/26113134\/SaaS-Analytics-Tools-Klipfolio-1536x795.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.klipfolio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klipfolio<\/a>\u2019s reporting solution connects seamlessly with over 100 different data sources, making it very quick and easy to visualize your data for analysis or reporting. With fully customizable visualizations and the ability to dig deeper into your data, Klipfolio is one of the best visual reporting options for SaaS businesses.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Creating live dashboards for your team and\/or agency clients<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client reporting<\/li>\n\n\n\n<li>Live dashboards<\/li>\n\n\n\n<li>Integrations<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Entry plans are now closer to $90\/month, and Klipfolio has announced that legacy free PowerMetrics accounts will convert to a 30-day trial as of  October 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Find the Best SaaS Analytics Tool for Your Needs<\/h2>\n\n\n\n<p>If you want to get insights into your business performance so you can make the right decisions and grow your SaaS company, you <em>need<\/em> a good SaaS analytics tool.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve covered the top 20 tools here, each of which has its own unique selling point. Test drive the ones that make the most sense for your business.&nbsp;<\/p>\n\n\n\n<p>Crazy Egg is a great starting point. Their <a href=\"https:\/\/www.crazyegg.com\/free\">web analytics tool is free<\/a>, as in free forever, no strings attached. It delivers clean, straightforward traffic reporting that helps you understand what&#8217;s actually happening with your website.&nbsp;<\/p>\n\n\n\n<p>For SaaS companies that need to monitor marketing performance and make data-driven decisions about where to invest their resources, Crazy Egg provides the clarity and functionality you need, without the headaches and complexity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re breaking down the top SaaS analytics tools into 4 key use cases\u2014so you can mix and match the tools that meet your 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-45014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 19 SaaS Analytics Tools You Can Trust<\/title>\n<meta name=\"description\" content=\"We\u2019re breaking down the top 20 SaaS analytics tools on the market so you can find the best option for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/saas-analytics-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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