{"id":4408,"date":"2020-03-22T08:00:00","date_gmt":"2020-03-22T12:00:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=4408"},"modified":"2025-04-08T11:11:23","modified_gmt":"2025-04-08T15:11:23","slug":"example-travel-websites","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/example-travel-websites\/","title":{"rendered":"20 Example Travel Websites That Will Get You Moving"},"content":{"rendered":"<p>Pack your bags. We\u2019re going on vacation!<\/p>\n<p>That\u2019s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy.<\/p>\n<p>And while photos can do a lot of the work in inspiring visitors, a travel site can\u2019t accomplish its purpose without great web design.<\/p>\n<p>Web design plays a major role in visitors\u2019 first impressions of a business. In fact, in one study, when participants were asked why they distrusted a website, <a href=\"https:\/\/rocketmedia.com\/blog\/better-design-makes-websites-more-trustworthy\">94% of the comments were about design.<\/a><\/p>\n<p>For a travel site, this means that design can be the determining factor in whether a visitor trusts recommendations and information.<\/p>\n<p>And considering the significant investments that go into planning a trip, trust is essential.<\/p>\n<p>It can make or break a traveler\u2019s decision to take a certain tour, stay at a certain hotel, or even visit a city or country altogether.<\/p>\n<p>Plus, beyond serving as a trustworthy source of inspiration, a travel site also needs to give would-be travelers all the information they need to arrange their travel plans.<\/p>\n<p>Once a visitor is convinced that they need to see the sights in the photos for themselves, it should be easy for them to plan their trip.<\/p>\n<p>This means that the site needs to have straightforward travel information, helpful logistical details, and tips that will help visitors simplify the travel process.<\/p>\n<p>Not all travel sites tick all of these boxes, but the ones that do stand out from all the rest.<\/p>\n<p>So whether you\u2019re considering launching a new travel site, or you\u2019re ready to improve an existing one, you want to make sure you leave no stone unturned.<\/p>\n<p>That\u2019s why in this post, I\u2019ll cover the essential elements your site needs to include, then go over 20 examples of travel sites you can use to <a href=\"https:\/\/www.crazyegg.com\/blog\/web-design-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">inspire your own design<\/a>.<!--more--><\/p>\n<h2>What should a travel website include?<\/h2>\n<p>There are tons of different types of sites that fall under the travel site umbrella.<\/p>\n<p>The design elements you need depend on the type of site you\u2019re running.<\/p>\n<p>An official tourism site for a city will have different goals from those of a travel blogger or tour company.<\/p>\n<p>So as you read through this post, keep in mind that not all of the recommendations will apply to your site.<\/p>\n<p>But in general, the ideal travel website should include a mix of the following:<\/p>\n<ul>\n<li>High-quality photography<\/li>\n<li>A brief summary of the area, with highlights of important places<\/li>\n<li>Hotel recommendations with web links to hotel and booking sites<\/li>\n<li>Information about recreation and outdoor activities<\/li>\n<li>Guides to arts and culture, including museums, theaters, and other attractions<\/li>\n<li>Packing tips<\/li>\n<li>Maps and guides<\/li>\n<li>Public transport information<\/li>\n<li>Airport information<\/li>\n<li>Relevant tips on language and local dialect<\/li>\n<\/ul>\n<p>Of course, your site likely won\u2019t need to include all of the elements on this list. Tailor it to your needs.<\/p>\n<p>And there&#8217;s tons of example travel sites that we can use for inspiration. Let\u2019s get started.<\/p>\n<h2>1. Telluride, Colorado<\/h2>\n<p>The first site on our list is the official tourism guide to the <a href=\"https:\/\/www.visittelluride.com\/\">city of Telluride, Colorado.<\/a><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181232\/image192.png\"><img decoding=\"async\" class=\"size-full wp-image-38920 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181232\/image192.png\" alt=\"\" width=\"853\" height=\"474\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181232\/image192.png 853w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181232\/image192-300x167.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181232\/image192-768x427.png 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/a><\/p>\n<p>Right from the start, a prominent image gallery does a lot of the selling on the website for Telluride.<\/p>\n<p>By making the images so large, the site makes sure the first thing you see is a beautiful landscape.<\/p>\n<p>This is an example of a site that relies less on copy. Instead of a detail-heavy approach, the design focuses more on the picturesque views and various activities in action.<\/p>\n<p>Once a visitor is drawn in by the photos, they can opt to click on the main call to action, \u201cPlan Your Spring Trip\u201d for more information.<\/p>\n<p>From there, visitors can read about the various activities they can do in the city, then purchase any necessary tickets, passes, or equipment rentals.<\/p>\n<p>This approach works, because it combines attention-grabbing imagery with a clear call to action.<\/p>\n<p>Many Internet users have short attention spans, so it\u2019s important to give them the opportunity to take action as soon as possible. Don\u2019t make them think, wait, or read too much <a href=\"https:\/\/www.crazyegg.com\/blog\/copywriting\/\" target=\"_blank\" rel=\"noopener\">copy<\/a> before giving them the opportunity to convert.<\/p>\n<h2>2. Visit Brasil<\/h2>\n<p><a href=\"https:\/\/www.visitbrasil.com\/\">Visit Brasil<\/a> is the country\u2019s official tourism site.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181255\/image222.png\"><img decoding=\"async\" class=\"size-full wp-image-38923 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181255\/image222.png\" alt=\"\" width=\"758\" height=\"462\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181255\/image222.png 758w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181255\/image222-300x183.png 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p>On the surface, you might think that arranging this site would be a simple process.<\/p>\n<p>After all, how difficult could it be to persuade visitors to check out beautiful beaches and hikes through the Amazon?<\/p>\n<p>But considering that Brazil is a huge country, making up almost half of the continent of South America, the site has a lot of information to cover.<\/p>\n<p>It does this by dividing the various regions into different \u201cExperiences.\u201d<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181142\/image123.png\"><img decoding=\"async\" class=\"size-full wp-image-38914 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181142\/image123.png\" alt=\"\" width=\"790\" height=\"617\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181142\/image123.png 790w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181142\/image123-300x234.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181142\/image123-768x600.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/p>\n<p>By breaking the country into smaller, more manageable areas, the site aims to create a virtual travel experience that allows the user to explore the sights of Brazil right from their computer.<\/p>\n<p>This can help visitors decide where they want to go within this massive country. If they\u2019re looking for a relaxed beach trip, for example, they\u2019ll have very different options from travelers looking for hiking trips or adventure tours.<\/p>\n<p>Then, once a visitor has selected a destination, the breakdowns on the site will give them an accurate idea of what they can hope to see within the span of their trip.<\/p>\n<h2>3. On the Grid<\/h2>\n<p>Unlike the previous two examples, which centered on one city and one country, <a href=\"https:\/\/onthegrid.city\/\">On the Grid<\/a> is a travel blog spanning many countries and continents.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181248\/image212.png\"><img decoding=\"async\" class=\"size-full wp-image-38922 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181248\/image212.png\" alt=\"\" width=\"800\" height=\"375\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181248\/image212.png 800w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181248\/image212-300x141.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181248\/image212-768x360.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>As a result, the site requires a very different type of organization.<\/p>\n<p>Instead of letting visitors jump right into information about hotels and activities, the main navigation bar is organized by region.<\/p>\n<p>Then, the homepage features an alphabetical list of city guides, from Aberdeen to Zurich.<\/p>\n<p>[tweet_box design=&#8221;default&#8221;]This level of organization makes it easy for users to access information, whether they\u2019re looking for a guide to a specific city or simply browsing for trip inspiration.[\/tweet_box]<\/p>\n<h2>4. Cookiesound<\/h2>\n<p><a href=\"https:\/\/www.cookiesound.com\/\">Cookiesound <\/a>is another travel blog that focuses on sharing personal stories from a mother-daughter photographer team.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181045\/image44.png\"><img decoding=\"async\" class=\"size-full wp-image-38909 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181045\/image44.png\" alt=\"\" width=\"800\" height=\"475\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181045\/image44.png 800w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181045\/image44-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181045\/image44-768x456.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>The pair has made a name for themselves taking photos around the world, and they\u2019ve created a nice compilation of their journeys.<\/p>\n<p>And while the photos are likely what initially draw readers in, what sets this site apart from others is the personal perspective. You can tell that this site was made out of a passion for traveling.<\/p>\n<p>So if you\u2019re running a travel blog, it\u2019s important to remember that photos can\u2019t do all the work for you in building an audience and establishing a loyal reader base.<\/p>\n<p>Make sure to spend just as much time creating interesting, well-written content for your site, and you\u2019ll be much more effective in reaching your site\u2019s goals.<\/p>\n<h2>5. Toucan Cafe &amp; Tours<\/h2>\n<p><a href=\"https:\/\/www.toucancafe.co\/\">Toucan Cafe<\/a> is a Medellin coffee shop that also runs tours and language exchanges.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181128\/image103.png\"><img decoding=\"async\" class=\"size-full wp-image-38913 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181128\/image103.png\" alt=\"\" width=\"800\" height=\"464\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181128\/image103.png 800w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181128\/image103-300x174.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181128\/image103-768x445.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Their site is exceptionally comprehensive. It features different types of tours and details about the cafe, as well as general tourist information for visitors to the city.<\/p>\n<p>Best of all, everything is easily accessible from the big menu bar. Given that the site is designed to provide information about very distinct categories, it\u2019s essential that visitors can immediately find what they\u2019re looking for.<\/p>\n<p>After all, if a user were to arrive looking for details on a walking tour, but think they\u2019d mistakenly come to the website of a random coffee shop, Toucan would quickly lose a potential customer.<\/p>\n<p>But this straightforward navigation setup eliminates that issue and makes it easy for users to access the information they need.<\/p>\n<p>Plus, it\u2019s worth noting that all of the content on the site is available in Spanish and English.<\/p>\n<p>While some of the company\u2019s customers might be traveling within Colombia, they\u2019ve clearly determined that many of their tour attendees come from English-speaking countries.<\/p>\n<p>By making all of their information available in English, Toucan expands their audience and makes sure they don\u2019t miss out on potential customers because of a language barrier.<\/p>\n<h2>6. Wheeling, West Virginia<\/h2>\n<p>As you may have guessed, this is the official tourism site for the city of <a href=\"https:\/\/wheelingcvb.com\/\">Wheeling, West Virginia.<\/a><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181057\/image53.png\"><img decoding=\"async\" class=\"size-full wp-image-38910 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181057\/image53.png\" alt=\"\" width=\"800\" height=\"543\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181057\/image53.png 800w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181057\/image53-300x204.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181057\/image53-768x521.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>The site features a series of high-quality images on its homepage that highlight the various activities available to visitors within the city.<\/p>\n<p>From there, the page is divided into sections that cover hotels, restaurants, recreation, and other activities.<\/p>\n<p>If this doesn\u2019t sound like a novel approach, that\u2019s because it isn\u2019t.<\/p>\n<p>But the site makes it easy for visitors to see why they should visit the city, as well as access all of the information they need to plan their trip.<\/p>\n<p>In this case, simplicity works.<\/p>\n<p>[tweet_box design=&#8221;default&#8221;]As you plan your site, remember not to get caught up in flashy design elements.[\/tweet_box]<\/p>\n<p>While a unique site can help you stand out, your priority should be to create a user-friendly experience that enables visitors to plan their next trip.<\/p>\n<h2>7. Utah, Life Elevated<\/h2>\n<p>Life Elevated is the <a href=\"https:\/\/www.visitutah.com\/\">tourism site for the state of Utah.<\/a><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181037\/image34.png\"><img decoding=\"async\" class=\"size-full wp-image-38908 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181037\/image34.png\" alt=\"\" width=\"763\" height=\"445\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181037\/image34.png 763w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181037\/image34-300x175.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/a><\/p>\n<p>Much like many of the sites on this list, the homepage features large, compelling images of scenic destinations.<\/p>\n<p>Then, users can click the featured call to action to learn more about the location in the photo.<\/p>\n<p>This combination is extremely effective. The image elicits an emotional response, and the action-oriented text encourages visitors to put that excitement towards their own adventure.<\/p>\n<p>But if you choose to take a similar approach, then pay attention to the size and quality of your images.<\/p>\n<p>First, make sure that if you feature an image on your homepage, it\u2019s high in quality. Grainy, low-quality photos won\u2019t do you any favors in conveying the beauty of a location.<\/p>\n<p>Then, always optimize your file sizes. Many site owners make the mistake of including <a href=\"https:\/\/www.crazyegg.com\/blog\/web-design-mistakes\/\">massive image files<\/a> on their homepages.<\/p>\n<p>While these might look great, they can drastically slow down page load times.<\/p>\n<p>And considering <a href=\"https:\/\/www.crazyegg.com\/blog\/speed-up-your-website\/\">the impact that page speed has<\/a> on page views, customer satisfaction, and conversion rates, it\u2019s not something you can afford to damage.<\/p>\n<p>So as you incorporate photos into your site, and especially onto your homepage, pay attention to file size. Your files should be large enough to produce high-quality detail, but not so big that they slow down your site.<\/p>\n<p>As a general rule of thumb, your images should be <a href=\"https:\/\/kinsta.com\/blog\/optimize-images-for-web\/\">100KB or less<\/a>.<\/p>\n<p>After all, beautiful photos won\u2019t do you any favors if no one sticks around long enough for them to load.<\/p>\n<p>Crop your images to the necessary size and compress them before uploading, and they\u2019ll be much more helpful in moving you towards your site\u2019s goals.<\/p>\n<h2>8. Travel Oregon<\/h2>\n<p>One of the most creative sites on this list is <a href=\"https:\/\/traveloregon.com\/\">Travel Oregon<\/a>.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181223\/image182.png\"><img decoding=\"async\" class=\"size-full wp-image-38919 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181223\/image182.png\" alt=\"\" width=\"762\" height=\"528\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181223\/image182.png 762w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181223\/image182-300x208.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/a><\/p>\n<p>Like many of the other examples on this page, it\u2019s designed to attract visitors to the state.<\/p>\n<p>But unlike any of the others, it presents the various regions and attractions with a video game-inspired design.<\/p>\n<p>The homepage begins by explaining that \u201cOregon is magic,\u201d then encourages visitors to learn more about the state with choose-your-own-adventure style calls to action like, \u201cWander into the forest,\u201d \u201cVisit the Rose City,\u201d and \u201cSee the magic Coast.\u201d<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181259\/image115.png\"><img decoding=\"async\" class=\"size-full wp-image-38924 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181259\/image115.png\" alt=\"\" width=\"663\" height=\"385\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181259\/image115.png 663w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181259\/image115-300x174.png 300w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/a><\/p>\n<p>From there, each of these calls to action directs users to more information (and real photos) of their selected region.<\/p>\n<p>This kind of spin on website design isn\u2019t for everyone. But for the fun, laid-back feeling Oregon is aiming to convey on their site, it\u2019s perfect.<\/p>\n<p>It\u2019s also a fantastic reminder that travel sites can be as unique as the destinations they promote.<\/p>\n<p>While there are a few basic elements you\u2019ll need to include, feel free to get creative with the way you arrange them and present information.<\/p>\n<h2>9. Visit Australia<\/h2>\n<p>Although <a href=\"https:\/\/www.australia.com\/en\">Australia\u2019s official website<\/a> includes plenty of eye-catching photos for visitors to check out, it also takes things a step further by heavily incorporating video into the mix.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181206\/image153.png\"><img decoding=\"async\" class=\"size-full wp-image-38917 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181206\/image153.png\" alt=\"\" width=\"1024\" height=\"489\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181206\/image153.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181206\/image153-300x143.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181206\/image153-768x367.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Like many travel sites, it\u2019s designed to encourage visitors to learn more about specific regions of the country, so they can determine which is best-suited to what they\u2019re looking for in a trip.<\/p>\n<p>And in addition to high-quality photos and compelling descriptions of each, the site also offers 360\u00ba videos. These give a more in-depth look than even the most high-quality photos could, so visitors can choose a vacation spot and explore it from the comfort of their home.<\/p>\n<p>Interactive elements are becoming increasingly popular in web design for many industries. But in many cases, it feels like they only exist for the sake of checking \u201cinteractive\u201d off on an arbitrary list of design elements.<\/p>\n<p>So if you choose to include interactives, it\u2019s important that they serve a clear purpose and don\u2019t come off as gimmicky.<\/p>\n<p>In this case, Visit Australia\u2019s 360\u00ba videos are a fun, engaging addition to the site. They\u2019re a special way to highlight different locations throughout the country, and add value to the overall site experience.<\/p>\n<h2>10. Live Africa<\/h2>\n<p>As a tourism site for an entire continent, <a href=\"https:\/\/www.liveafrica.com\/\">Live Africa<\/a> has an extremely large job.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16183649\/image83.jpg\"><img decoding=\"async\" class=\"size-full wp-image-38926 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16183649\/image83.jpg\" alt=\"\" width=\"1017\" height=\"539\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16183649\/image83.jpg 1017w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16183649\/image83-300x159.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16183649\/image83-768x407.jpg 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/a><\/p>\n<p>But their site\u2019s design does an excellent job of showing the exact feeling and experience they want to convey.<\/p>\n<p>Live Africa encapsulates the essence of the African safari that the site heavily promotes, down to the textures and colors used throughout each page.<\/p>\n<p>Plus, the striking videos of majestic animals roaming in the wild show the reader what they can witness when they plan their trip to Africa using the resources on the site.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-42555\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/27134559\/travelwebsitesad.png\" alt=\"Optimize for travel bookings\" width=\"800\" height=\"227\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/27134559\/travelwebsitesad.png 800w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/27134559\/travelwebsitesad-300x85.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/27134559\/travelwebsitesad-768x218.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>11. African Budget Safaris<\/h2>\n<p><a href=\"https:\/\/www.africanbudgetsafaris.com\/\">African Budget Safaris<\/a> has a similar goal to the previous example on this list but takes a slightly different approach with their design.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181110\/image73.png\"><img decoding=\"async\" class=\"size-full wp-image-38912 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181110\/image73.png\" alt=\"\" width=\"550\" height=\"374\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181110\/image73.png 550w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181110\/image73-300x204.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Right from the start, the site keeps things direct and to the point.<\/p>\n<p>There are no frills here \u2014 just all the information a visitor needs to plan their African safari adventure.<\/p>\n<p>But the most important detail here is that visitors can instantly tell that this site will help them find inexpensive trips.<\/p>\n<p>Of course, the name itself implies that the company\u2019s goal is to provide affordable safari trips.<\/p>\n<p>But by highlighting details on budget-friendly, quality tours, and including information about discounts right in their header, the site makes it clear that providing value is a priority.<\/p>\n<p>This is an important piece of information to convey, and the site does it extremely well.<\/p>\n<p>After all, <a href=\"https:\/\/www.crazyegg.com\/blog\/minimalist-web-designer-rules\/\">effectively communicating content<\/a> is one of the most important functions of any website. You can have the most beautiful photos and visually appealing design in the world, but if readers have trouble finding key information, they won\u2019t become customers.<\/p>\n<p>Make your site\u2019s value crystal clear. Your homepage should be optimized for not only conversions but also user-friendliness \u2014 and that means making sure that visitors can tell exactly what to expect from you.<\/p>\n<h2>12. Mount Kilimanjaro Guide<\/h2>\n<p>Unlike many of examples listed in this post, <a href=\"https:\/\/www.mountkilimanjaroguide.com\/\">Mount Kilimanjaro Guide<\/a> takes an information-based approach on their homepage.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181210\/image163.png\"><img decoding=\"async\" class=\"size-full wp-image-38918 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181210\/image163.png\" alt=\"\" width=\"795\" height=\"545\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181210\/image163.png 795w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181210\/image163-300x206.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181210\/image163-768x526.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/a><\/p>\n<p>This is a great way for the site to make a memorable impression on visitors.<\/p>\n<p>There are a ton of sites out there with information on Mount Kilimanjaro. It\u2019s an extremely popular tourist destination, so there are dozens of guide companies competing for potential hikers\u2019 attention online.<\/p>\n<p>But as you\u2019ve likely gathered from the examples in this list so far, most travel sites feature one large, compelling image on their homepage.<\/p>\n<p>That\u2019s great for sites focused on promoting a unique location!<\/p>\n<p>In this case, however, the site isn\u2019t trying to convince visitors that they should visit Mount Kilimanjaro. Their target audience is made up of people who are already interested in climbing the mountain and are looking for more detailed information on how to accomplish this goal.<\/p>\n<p>As a result, they created a copy-heavy homepage that jumps right into the value of their guide.<\/p>\n<p>This might not seem like an especially compelling approach but think of it from the perspective of a traveler who\u2019s looking for information about climbing the mountain.<\/p>\n<p>If you visit a dozen sites with homepages featuring similar images of Mount Kilimanjaro, and one site that gives you detailed information from the second you arrive, which do you think you\u2019ll remember?<\/p>\n<p>Probably the one that promises an approach with a summit success chance of 90%.<\/p>\n<p>If your travel site operates within a competitive niche, look at what your competitors are doing to figure out how you can set your company apart.<\/p>\n<p>And even if you don\u2019t operate within a competitive niche, this site also serves as a great example of how to write effective copy.<\/p>\n<p>Many site owners make the mistake of letting their images do all of the \u201ctalking.\u201d But while stunning photos are great for grabbing visitors\u2019 attention, they\u2019re ultimately not what will drive most of them to take action.<\/p>\n<p>When done well, <a href=\"https:\/\/www.crazyegg.com\/blog\/web-design-mistakes\/\">your copy can be your pitch, presentation, and close<\/a> all on its own. So as you create your site, don\u2019t let this essential element become a last-minute consideration.<\/p>\n<h2>13. The Hawaiian Islands<\/h2>\n<p><a href=\"https:\/\/www.gohawaii.com\/\">The Hawaiian Islands\u2019<\/a> website offers a no-fuss user experience.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185250\/image173.jpg\"><img decoding=\"async\" class=\"size-full wp-image-38927 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185250\/image173.jpg\" alt=\"\" width=\"1014\" height=\"577\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185250\/image173.jpg 1014w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185250\/image173-300x171.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185250\/image173-768x437.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/a><\/p>\n<p>At first, The Hawaiian Islands seems to be an average travel site.<\/p>\n<p>And in many ways, it is. It features a scenic landscape image with tourists enjoying a hike, and a standard navigation bar with all of the options you\u2019d expect.<\/p>\n<p>But take a second look, and you\u2019ll see how clean and simple the design is.<\/p>\n<p>The navigation hierarchy is broken down into six basic tabs so that users can find exactly what they\u2019re looking for within one or two clicks.<\/p>\n<p>And for visitors who aren\u2019t sure what, exactly, they\u2019re looking for, the \u201cScroll to continue\u201d tag at the bottom of the page encourages them to keep reading and learn more.<\/p>\n<p>Altogether, these elements make for a direct, effective site. And for users who want a simple way to plan a trip, this is perfect.<\/p>\n<p>After all, most of us take vacations to relax \u2014 so preparing for one shouldn\u2019t be a stressful process.<\/p>\n<h2>14. Lake Crackenback<\/h2>\n<p>The website for the <a href=\"https:\/\/www.lakecrackenback.com.au\/\">Lake Crackenback Resort &amp; Spa<\/a> does a nice job of balancing detail and design.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181159\/image143.png\"><img decoding=\"async\" class=\"size-full wp-image-38916 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181159\/image143.png\" alt=\"\" width=\"976\" height=\"489\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181159\/image143.png 976w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181159\/image143-300x150.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181159\/image143-768x385.png 768w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/a><\/p>\n<p>When it comes to creating any kind of website, it\u2019s often challenging to strike a balance between including enough information, but not so much that you overwhelm your visitors.<\/p>\n<p>This is especially true for travel sites.<\/p>\n<p>You need to explain to visitors why they should visit the destination you\u2019re promoting, and show them all of the great experiences they could have by planning a trip. You\u2019ll also want to make it clear what role your site plays in the planning process.<\/p>\n<p>But if your site appears too complicated, visitors might leave in favor of a simpler, easier option.<\/p>\n<p>Lake Crackenback\u2019s site is a great example of how to walk this fine line. There are several menu items, but nothing feels cramped, and it\u2019s all easy to navigate.<\/p>\n<p>Visitors have the option to explore information about hotels, dining, events, and activities \u2014 essentially, all the details they might need to plan their trip.<\/p>\n<p>But all of this information is neatly organized into tabs, instead of cluttering up the homepage.<\/p>\n<p>So as you design your site, make sure to do so in a way that won\u2019t overwhelm your visitors.<\/p>\n<p>You likely have lots of helpful content you want to share with prospective travelers.<\/p>\n<p>And that\u2019s great!<\/p>\n<p>But don\u2019t attempt to fit it all onto one page.<\/p>\n<p>Make sure you give everything some breathing room and focus on letting visitors access the pages that are most relevant to their needs.<\/p>\n<h2>15. Visit Idaho<\/h2>\n<p>The next state-focused site on our list, <a href=\"https:\/\/visitidaho.org\/\">Visit Idaho<\/a>, is a breeze to use.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181244\/image201.png\"><img decoding=\"async\" class=\"size-full wp-image-38921 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181244\/image201.png\" alt=\"\" width=\"1024\" height=\"601\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181244\/image201.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181244\/image201-300x176.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181244\/image201-768x451.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>At first glance, this may look like a fairly standard tourism site. But Idaho\u2019s website is unlike any of the others on this list.<\/p>\n<p>So, what sets it apart?<\/p>\n<p>Simple: It uses graphics in its menu.<\/p>\n<p>This may seem like a small decision, but it makes navigation that much easier. Visitors can easily spot the tab that holds the information they need.<\/p>\n<p>And beyond that, this setup also forces the site to group menu options using just four categories.<\/p>\n<p>This makes the navigation process extremely straightforward. The more options you give visitors, the more they\u2019ll have to consider before deciding which to click.<\/p>\n<p>And while this may seem like a small concern, it can be the determining factor in whether a visitor decides to stay and engage with your content, or leave in favor of a simpler site.<\/p>\n<p>So as you design your site, pay special attention to your navigation setup, and remember that navigating a site should be fun and frustration-free.<\/p>\n<p>You can utilize anything from graphics to interactive elements to achieve this goal \u2014 as long as your final product is one that makes it easy for visitors to find and engage with the content that will get them closer to planning their trip.<\/p>\n<h2>16. Washington The State<\/h2>\n<p>It\u2019s clear from <a href=\"https:\/\/www.experiencewa.com\/\">Washington The State<\/a>\u2019s homepage that its focus is on highlighting the state\u2019s natural beauty, and this idea is apparent throughout the entire site.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185809\/image9.jpg\"><img decoding=\"async\" class=\"size-full wp-image-38928 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185809\/image9.jpg\" alt=\"\" width=\"1018\" height=\"596\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185809\/image9.jpg 1018w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185809\/image9-300x176.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16185809\/image9-768x450.jpg 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><\/a><\/p>\n<p>Although the state also includes several large cities, the site goes heavy on the visuals showcasing its natural beauty.<\/p>\n<p>As a result, we can gather that their target audience is prospective travelers who want to spend their trip enjoying the outdoors.<\/p>\n<p>And while this might seem to limit their ability to attract vacationers, choosing a specific audience is a wise choice.<\/p>\n<p>That\u2019s because marketing a destination isn\u2019t all that different from marketing a product or service.<\/p>\n<p>And as any experienced marketer will tell you, having a clear picture of your target audience is absolutely essential for creating effective campaigns and content.<\/p>\n<p>When you try to cater to too many people, it\u2019s difficult to really engage anyone. Instead, you\u2019ll be more effective when you narrow in on a defined audience.<\/p>\n<p>This way, you can keep that audience in mind as you develop each part of your marketing strategy. You can select images, create design elements, and write copy with the goal of connecting with a specific set of users.<\/p>\n<p>By keeping their priorities and preferences in mind, you\u2019ll be able to create an entire marketing strategy that matches what they\u2019re looking for in a vacation.<\/p>\n<p>On this site, for example, even the subtle, natural-toned color scheme is designed to match the scenic imagery.<\/p>\n<p>And while this might not appeal to travelers looking to explore downtown Seattle, that\u2019s okay \u2014 because the site\u2019s primary goal is to engage visitors looking for an outdoor-focused adventure.<\/p>\n<p>So if you\u2019re struggling to figure out how to market your site or destination, it might be time to narrow your audience.<\/p>\n<p>Determine exactly who you want to reach, and it will be much easier to figure out what kinds of content you should be producing to attract their attention.<\/p>\n<h2>17. Egyptian Tourism Authority<\/h2>\n<p>On the exact opposite end of the spectrum from the previous example, the <a href=\"https:\/\/www.egypt.travel\/\">Egyptian Tourism Authority<\/a>\u2019s website does an excellent job of highlighting different types of trips and experiences available to travelers.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181153\/image133.png\"><img decoding=\"async\" class=\"size-full wp-image-38915 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181153\/image133.png\" alt=\"\" width=\"1024\" height=\"567\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181153\/image133.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181153\/image133-300x166.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181153\/image133-768x425.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>In this case, they opted <em>not <\/em>to niche down \u2014 and it works.<\/p>\n<p>That\u2019s in large part because the site is designed to highlight the country\u2019s variety and cultural richness.<\/p>\n<p>The first thing visitors see is a stunning landscape. From there, the photos on the page display Egypt\u2019s diversity, showcasing everything from beaches to deserts to the iconic Giza Pyramids.<\/p>\n<p>The idea they\u2019re attempting to convey is that the country holds something for everyone.<\/p>\n<p>While narrowing in on a specific attraction would\u2019ve made it easier to write copy and tailor their content to a specific type of traveler, this approach lets the site show off several different attractions.<\/p>\n<p>And while it might seem contradictory to place this example of a site that covers an entire country immediately following a site that focuses on a subset of attractions within a specific state, the takeaway is that there\u2019s no \u201cbest\u201d approach that will work for every site.<\/p>\n<p>If you\u2019re working to increase tourism in an entire region or country, you\u2019ll need to design for a broad audience. But if you\u2019re trying to reach travelers looking for a specific type of trip or tour experience, you might see better results by niching down.<\/p>\n<p>Determine what you\u2019re hoping to accomplish with your site, then work from there.<\/p>\n<h2>18. Costa Navarino<\/h2>\n<p><a href=\"https:\/\/www.costanavarino.com\/\">Costa Navarino<\/a> is located on the Mediterranean coast of Greece, and their site focuses on highlighting the beauty and uniqueness of the destination.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181105\/image64.png\"><img decoding=\"async\" class=\"size-full wp-image-38911 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181105\/image64.png\" alt=\"\" width=\"1024\" height=\"489\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181105\/image64.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181105\/image64-300x143.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181105\/image64-768x367.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Their site seems to have one main objective: to make visitors forget about everything but the beautiful island scenery in front of them.<\/p>\n<p>Travel sites are particularly effective when they enable potential customers to envision themselves in luxurious destinations from the minute they arrive on the homepage.<\/p>\n<p>That can be the primary motivation for a traveler to book tickets from their cold home in the winter \u2014 and Costa Navarino\u2019s site reflects this.<\/p>\n<p>To accomplish this goal, they feature stunning images of coastlines, beaches, pools, and luxury villas. The weather report in the top right corner is a nice touch, too.<\/p>\n<p>Altogether, the site does a nice job of minimizing distractions. Site visitors are encouraged to focus solely on the destination in front of them \u2014 at least until they\u2019re ready to start taking steps to plan their trip.<\/p>\n<h2>19. Experience Columbus<\/h2>\n<p><a href=\"https:\/\/www.experiencecolumbus.com\/\">Experience Columbus<\/a> is the state of Ohio\u2019s site for attracting visitors to their capital city.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181306\/image25.png\"><img decoding=\"async\" class=\"size-full wp-image-38925 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181306\/image25.png\" alt=\"\" width=\"1024\" height=\"526\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181306\/image25.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181306\/image25-300x154.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16181306\/image25-768x395.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The first thing you\u2019ll notice on this site, after the gorgeous shot of the city\u2019s skyline, is that the site is fast and appealing.<\/p>\n<p>Of course, the site looks nice. But arguably even more important than that it loads extremely quickly. And it doesn\u2019t lag on mobile devices, either.<\/p>\n<p>Since many people now use smartphones and tablets to access information online, this last detail is critical.<\/p>\n<p>And beyond that, the site is designed to be extremely user-friendly on any device.<\/p>\n<p>Regardless of a visitor\u2019s browser or screen size, it\u2019s easy for them to access information about sightseeing, restaurants, events, hotels, neighborhoods, and virtually anything else they might want to know about the city.<\/p>\n<p>So as you design your travel site, make sure that user experience is a key consideration right from the start.<\/p>\n<p>Utilize responsive design, so that travelers can easily navigate your content on whatever device they\u2019re using. Then, ensure that your testing process includes a variety of operating systems.<\/p>\n<p>When not coded correctly, elements like buttons and your navigation bar can appear distorted on devices other than desktop and laptop computers. This can easily make or break a user\u2019s experience with your site.<\/p>\n<p>You don\u2019t want this to be the determining factor in whether a user decides to visit your city or sign up for your tour service \u2014 so invest the time it takes to create a user-friendly site.<\/p>\n<h2>20. Discover Chile<\/h2>\n<p>The last site on our list is Chile\u2019s official tourism site, <a href=\"https:\/\/chile.travel\/en\/\">Discover Chile<\/a>.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16190429\/chile1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-38929 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16190429\/chile1.jpg\" alt=\"\" width=\"1016\" height=\"578\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16190429\/chile1.jpg 1016w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16190429\/chile1-300x171.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/16190429\/chile1-768x437.jpg 768w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/a><\/p>\n<p>The first thing you\u2019ll notice on their homepage is likely the stunning image of a whitewater kayaker flying over a waterfall.<\/p>\n<p>But <em>after that<\/em>, you\u2019ll see the goal logo at the top of the page, announcing that Chile is the \u201cWorld\u2019s Leading Adventure Tourism Destination.\u201d<\/p>\n<p>Chile has received numerous awards for tourism, and it displays the most prestigious of these awards prominently on its homepage. The slideshow features three hero images, each with a different award at the top.<\/p>\n<p>This is essentially a form of social proof.<\/p>\n<p>If you\u2019re not familiar with the <a href=\"https:\/\/www.crazyegg.com\/blog\/social-proof-can-increase-conversions\/\">concept of social proof<\/a>, it\u2019s the practice of using third-party reviews and opinions to create positive associations with your brand or business.<\/p>\n<p>After all, consumers know that companies are biased towards whatever it is that they\u2019re promoting.<\/p>\n<p>As a result, they\u2019re typically more inclined to trust the opinions of other consumers and organizations that don\u2019t have a clear incentive to speak highly of a particular product or service.<\/p>\n<p>That\u2019s why many of us seek out customer reviews and ratings before purchasing anything online.<\/p>\n<p>Of course, reviews work a bit differently within the travel industry. Travelers might rate specific attractions they visit or tours they attend, but most won\u2019t take the time to write and publish a review of a destination as a whole.<\/p>\n<p>But in Chile\u2019s case, the titles they received from World Travel Awards are just as compelling.<\/p>\n<p>And if a visitor in search of an adventurous trip lands on this homepage, they\u2019ll immediately know that the country offers what they\u2019re looking for \u2014 and they don\u2019t have to take a biased tourism site\u2019s word for it.<\/p>\n<p>If your city, attraction, or site has earned any awards or distinctions, be sure to feature them prominently.<\/p>\n<p>Even if it\u2019s just a small award from a local organization, having some sort of third-party verification can go a long way in building trust with your visitors.<\/p>\n<h2>Conclusion<\/h2>\n<p>There\u2019s no guaranteed template to follow when designing a travel website.<\/p>\n<p>The 20 sites in this post alone cover a variety of design styles and approaches \u2014 they each work for their own unique audiences and goals.<\/p>\n<p>Regardless of your industry or niche, there are a few important points to keep in mind when working on your site:<\/p>\n<ol>\n<li>Make sure your navigation is simple. Graphics, smart category grouping, and smaller menus can all help with this.<\/li>\n<li>Images play a <em>huge<\/em> role with travel sites! Don\u2019t be afraid to use big banner images. Just make sure that your file sizes don\u2019t slow down your <a href=\"https:\/\/www.crazyegg.com\/blog\/speed-up-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">page load times<\/a>.<\/li>\n<li>Try to set your site apart from the rest. Figure out what your competitors are doing, then aim to come up with a unique approach.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Pack your bags. We\u2019re going on vacation! That\u2019s exactly what an effective travel website should make you feel. 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